Amazing marketing power words GUARENTEED to increase email effectiveness

When you are sending a mail out to your subscribers it is important to grab the reader early so that they continue to read and also take action by clicking on your links.

It has been shown that certain words have a greater effect on whether you achieve the above objectives or not. I therefore thought you might find it useful if I shared a number of these words here. So here goes:

You - Write as though you're speaking to the customer and about the customer, not about yourself.
Because - Give customers a reason why they need to take action.
Free - "Because" we all like free things, right?
Value - This implies customers are getting something versus losing something (i.e. money when you say "cost" or "price").
Guaranteed - Give customers a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.
Amazing - Customers will respond to something that is incredible.
Easy - Make it simple for customers to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.
Discover - This implies there is something new and unknown to the customer, something that has supreme benefits and gives them an edge.
Act now - Motivate an immediate response with a limited-time offer.
Everything included/everything you need - This establishes that your product or service is all your customers will have to buy in order to achieve their goal.

There are many more but I didn't want to overwhelm people with an information overload. However if people find this useful I will post further examples of these 'power' words.

Hope you find them useful.

Andy