Best after sales follow up email... ?

thread upping...

If you can either create a product, or find an affiliate product that compliments or somehow relates to whatever they just bought, I would offer it to them within a "thank you" email.

This "thank you" email could go something like this:

"Thank you very much for your purchase of _______, I hope you're finding the information to be quite
useful and helpful.......bla, bla, bla


By the way, here is something else I thought you might like:

(include link to your second product here)


Again, I must emphasize that the second product needs to be something related to the first, that will supplement what they've already bought and further help them achieve what they're trying to accomplish.

I would also ask them for feedback on the first product, Ask them if there's anything that could be improved upon, or
anything that they especially liked or found useful. If they give you suggestions for improvements, I would seriously consider making these changes to the product. If they tell you what they liked, I would ask them for
permission to use their statement as a testimonial to be used on sales/squeeze pages etc.

Should it be just a "thank you" email"
This one will be the first email they receive once they opt in to your page

Should I best give more info (free ebook)
Should it be "how did you like it?" email
Should it be "tell me what else do you need" type of email?
this will be the second email they receive...

after that... send another one for the next ebook or the product to remote to them

TEST.

It's your audience, not mine, so it's different.

In my experience waiting a week after purchase is too long.

We know most people never open the product.

Some people will be action takers and look inside. They won't be waiting a week to do so.

By waiting a week, therefore, you're likely either waiting so long the buyer will have:

a) forgotten about you in their further pursuit of shiny objects

or

b) forgotten about you even though they liked what you you provided, and now you have to fight an uphill battle again.

My estimation is two days after the sale is the best time to email the buyer.

That gives the action takers time to get into the product and still have it top of mind. And the shiny object seekers should still recall buying your initial product.

Now's a great time to give a freebie like a report that educates them about the next level or step in what you do.

Following that, you can test either sending with a couple hour delay or the next day an offer for the solution to this next problem.

In my experience, it's been best not to leave it. People don't "percolate." Strike while the iron is hot and you're still high on their Favorite shiny object list.

Ask them if they enjoyed the product and tell them to give you feedback on it. Tell them for being so awesome you're going to be giving them another free product (whichever you choose) and say you just want to thank them for being part of your newsletter and end it there.

Short, sweet, and to the point. And they get another free product from you! There trust factor will go through the roof with this method!

Hope this helps

Adam

Yesterday I subscribed to Bencivenga's Bullets (... again - why didn't I read them the first time around).

His first bullet - you get it emailed to you on day 2 - is about exactly that. What to send in your first email and it's something I'm going to apply.

It's about setting out your stall and what you stand for, kinda to create a tribe but it's probably best if you subscribe for yourself and get the undiluted, butchered version!

Subsequent messages constantly great in offering any service from your side..after your client purchase simply send "thank you email" which demonstrates to you appreciation on your clients...

what's more, you can ask how fulfilled on my service give number from 1, 2 ,3.....10....1 is awesome 10is worst...this is your administration audit

next you can make them a decent connection by sending mails every now and again on your new service identified with your specialty this is the thing that my recommendations