Cold Prospecting Email, any Suggestions?

by zoro
5 replies
I have a service I want to sell to local small businesses. I'm looking to send out cold prospecting emails to those businesses.

Does anyone know of a good cold email script that gets results / responses?

Thanks for your help in advance.
#cold #email #prospecting #suggestions
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  • Profile picture of the author Katie Watters
    Whenever sending out cold emails it's important to A/B test your template, call-to-actions and content to ensure you're optimizing your campaign for best results.
    Check out Clickback's blog - it's loaded with helpful tips on cold emailing.
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  • Profile picture of the author prateekg
    A/B testing is good idea. Create 2 to 3 email pitch and test.
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  • Profile picture of the author Wingsofsuccess1
    As the other responses said, you have to test it out. What works for one niche might not work for another and what works for that one might not work for the next. Make sure you are speaking the language and the slang of that niche in your emails and test your subject lines as well.
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  • Profile picture of the author helisell
    I disagree with your current responses Re: Templates etc.

    You need to put tons of work into the headline only.

    It doesn't matter how great your email content is........until you
    find a way to maximise open rates, you'll just be wasting your time.

    You won't do this...no one does.....but you need to write down at
    least 10 headlines then test each one before you start messing with
    content.

    Go for it
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  • Profile picture of the author DIABL0
    I would send a message and rather than trying to sell them, ask a question that is like cheese in a mouse trap and will likely get them to respond back to you.

    What the cheese is will depend on the type of business you are contacting.

    Once they respond back, you could then start your sales process.
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