Why Buy Solo Ads???

You can either go into the war room and do a search for "nicheblogger75", or you can click the link in his signature from his post in this thread.

What I mean by a properly optimized funnel is you need to set up your funnel so that you can try and at least break even, or recover the money you spent on the solo.

For instance, let's say you pay $50 for 100 clicks. You will want to try to not only achieve a conversion rate of 40% as far as the leads go, you will also want to have a product on the back end that converts well. A good rule of thumb is to put a product on the back end that will pay you the same amount you pay for 100 clicks.

So, for instance, if you pay $50 for 100 clicks, you will want to have a product that pays you at least $50 per sale. This way, you only need to make one sale to break even on a 100-click solo. If you achieve a 40% conversion rate, that is 40 people that will see your offer. Out of that 40 people you will most likely only make 1-2 sales, so you need to be able to make enough from that one sale to cover the cost of your solo ad.

And as for the part of needing a good vendor, that just means that you need to find a solo seller who is reliable and has a responsive list and will send you quality traffic and not try to scam you.

At least he isn't promoting his own WSO in the post body, unlike someone else in this thread...in addition to using an affiliate link in his sig... :cough:reported:cough:

BTW will you guys stop arguing about signatures on my thread, you may post what you like on your sigs, if i want to click on them i will..... I am just interested in learning about SOLO ADS so thanks to the guys who have given me useful information....

Gary
p.s. read my sig!

Gary, I can understand that you would be hesitant to pay anyone $85 for 100 clicks. However, one of my most productive vendors that I use all the time charges $85 for 100 clicks and I cannot remember the last time I did not at least break even.

When I buy solos from him I promote a CPA offer that pays $100 per sale. All I need to do is make 1 sale and not only did I pay for the clicks and got the leads for free, I also made $15 profit.

Many times I even make 2 sales and one time I even made 3. This vendor charges .85 per click because he knows his traffic is amazing and there are people lined up to buy from him.

Solo ads are not a simple thing like a lot of people think they are. People think you buy clicks, send them to a squeeze page, and you automatically get tons of leads and make money. Nothing could be further from the truth.

You need to have a highly optimized squeeze page that you know will convert at 40% or better. Anything less than 40% and you are hurting your chance of getting a positive ROI. You will also need to have a back end offer that will convert at 2%-3% or better. This does NOT mean that you are going to make 2-3 sales per 100 clicks. Remember, from 100 clicks you will get 40 leads (if you have a proper squeeze page). That means that in order to achieve at least 1 sale from 40 visitors you will need an offer to convert at around 2.5%.

The key is to also have an offer that will pay you at least your cost per 100 clicks. For instance, let's say you buy 100 clicks for $50. This means you need to have an offer that will pay you at least $50 per sale. If you have a back end offer that pays you $17 per sale that means you will need to make 3 sales per 40 visitors (assuming you got a 40% conversion rate from your squeeze page) in order to break even. That's a conversion rate of 7.5%. Simply put, that's not going to happen on what amounts to "cold" traffic, meaning this is the first time those visitors have seen that sales page. You would be hard pressed to achieve a 7.5% conversion rate from list traffic that you had built a relationship with, let alone from "first contact" traffic.

If it seems like I'm using a lot of math and approaching it from a scientific standpoint, that's because that is exactly what I'm doing, and what you will have to do in order to be successful with solo ads.

It took me a long time to be able to get to this point, but now that I'm there, I am building a list of targeted subscribers for free from what is probably the best traffic source to build a biz opp/mmo list with. Does that mean I "win" on every single solo I buy? Of course not. There are solos where I achieve a 45% or better conversion rate and still don't make 1 sale.

That brings me to my next point. Just because you ordered a solo and did not make any sales, that doesn't mean you have wasted your time, or even lost money. It just means you will have to work a little to convert the leads you got from the solo. Remember, as long as you got a good conversion rate that means you should have gotten 40+ leads from 100-clicks. Even with no sales you still have the leads.

At the end of the day I have probably built 80% of my list from solo ad traffic. I'm not bragging here, but my list converts like gangbusters as long as I promote a product with a halfway decent sales page.

As they say, the proof is in the pudding.

I was referring to someone else. The offending post is gone now. It was made by a member going by "jordel", who has been making a habit of throwing up promotional posts lately.

To all and sundry, I was not referring to nicheblogger75 in any manner.