How to get benefits by E-mail marketing ?

34 replies
I want to know how to improve business by E-mail marketing service ? Can anyone explain it ?
#benefits #email #marketing
  • Profile picture of the author EricBernard
    Okay I'll give you a little example of how it is helpful/effective.

    Lets say you have an online store. Each month you have 5 unique customers who go to your website and buy from you. At the end of the month, out of those 5 customers customers who bought from you, only 1 of them remembers your name and comes back to your store, but still doesnt buy anything. So out of those 5 customers, you have 0 returning customers.

    Now if you had an email list, out of those 5 customers, all 5 would remember your companies name. As soon as they bought from you, you'd collect their email and then send them an email saying thank you for the purchase. Every day or every other day after that you could send them special promotions or just show off your inventory. Now that you have their email address, you can always market to them. So out of those 5 new customers, it's very possible that after they bought from you and enjoyed their product, if you send them an email for a deal, they will be inclined to buy it.

    Hope that helps!
    Signature
    Don't wish it were easier, wish you were better.
    {{ DiscussionBoard.errors[10371216].message }}
    • Profile picture of the author nomaanali
      You can send personalized messages to your customers according to their preferences and you can track actual bounce rates, click rates and conversion rates.
      {{ DiscussionBoard.errors[10371328].message }}
  • Profile picture of the author krishparmar
    Hello..Email marketing is right now the most important channel of marketing products or services for 2 main reasons:
    1)Approachablility:
    By having squeeze pages you can easily get hold of opt-in email ids of subscribers which is like winning a lottery as they are all definitely interested in your product.

    2)Scale of advertising
    Emails are more professional and reliable compared to SMS or other means of advertising due to the detailed information you can furnish therein along with links to all that you want your potential clients to know,see and feel about your product or service.

    Besides there is no substitute to email marketing as it can completely change the volume,profit and means of doing business.
    {{ DiscussionBoard.errors[10371367].message }}
    • Profile picture of the author asianfood
      Originally Posted by krishparmar View Post

      Hello..Email marketing is right now the most important channel of marketing products or services for 2 main reasons:
      1)Approachablility:
      By having squeeze pages you can easily get hold of opt-in email ids of subscribers which is like winning a lottery as they are all definitely interested in your product.

      2)Scale of advertising
      Emails are more professional and reliable compared to SMS or other means of advertising due to the detailed information you can furnish therein along with links to all that you want your potential clients to know,see and feel about your product or service.

      Besides there is no substitute to email marketing as it can completely change the volume,profit and means of doing business.
      Thanks for give me useful information.
      {{ DiscussionBoard.errors[10373448].message }}
    • Profile picture of the author Kherk Roldan
      Originally Posted by krishparmar View Post

      Hello..Email marketing is right now the most important channel of marketing products or services for 2 main reasons:
      1)Approachablility:
      By having squeeze pages you can easily get hold of opt-in email ids of subscribers which is like winning a lottery as they are all definitely interested in your product.

      2)Scale of advertising
      Emails are more professional and reliable compared to SMS or other means of advertising due to the detailed information you can furnish therein along with links to all that you want your potential clients to know,see and feel about your product or service.

      Besides there is no substitute to email marketing as it can completely change the volume,profit and means of doing business.
      I second to that sir. well explained..
      {{ DiscussionBoard.errors[10373457].message }}
  • Profile picture of the author RalphMcCoy
    Email marketing can benefits a lot for your business, you can directly share your stuffs with your target audience and get more website traffic.
    You can send daily offers, news letters, updates and much more.
    {{ DiscussionBoard.errors[10371496].message }}
  • Profile picture of the author discrat
    Originally Posted by asianfood View Post

    I want to know how to improve business by E-mail marketing service ? Can anyone explain it ?
    One of the best ways to look at is :Building up a quality List over time is like having instant traffic at the click of a Send button whenever you want


    - Robert Andrew
    {{ DiscussionBoard.errors[10371824].message }}
  • Profile picture of the author mohabbat28
    You can get more website traffic by sending email template to your targeted audience which inform them about your recent offer, update and much more..
    {{ DiscussionBoard.errors[10371961].message }}
  • Profile picture of the author rful526
    That is very valuable question. It is very simple, if you have huge real email list as your niche then you can create big market place with email list. Now email marketing is the big marketing strategy for any product. If you have huge email list then you can send them your product description. Every person read your email and know your product and can buy it. So i think that Email marketing is the most powerful marketing system. if collected many real Email list. Real Email list create is very important to start Email Marketing.
    {{ DiscussionBoard.errors[10373556].message }}
  • Profile picture of the author marvinoliver
    Banned
    Email marketing is all about engagement. More you are going to engage with your customers, more you are going to convert.
    To assist in this process, use marketing automation suites like, Aritic and so on.
    {{ DiscussionBoard.errors[10375052].message }}
  • Profile picture of the author marsh2015
    Email marketing is one of the top strategies in online marketing.Ensure that you use the approritae tools in the intergaration of the email data and other data.Also check on the deliverability rate of your mails to the subscribers
    {{ DiscussionBoard.errors[10375198].message }}
  • Profile picture of the author mindwave1
    An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. That is because any effective email marketing strategy takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products services and industry and which email marketing messages are most effective. Remember that money is in the list!
    {{ DiscussionBoard.errors[10375314].message }}
  • Profile picture of the author alvincampbell
    Number 1 there must be some sort of plan for getting into email marketing. focus on why you are building a list. use an email service to help in gathering subscribers. make sure you build a targeted list to whatever niche your business is about.
    Signature
    Learn How to Make $5,000 a Month Basicly Doing Easy Online Work
    {{ DiscussionBoard.errors[10377915].message }}
  • Profile picture of the author graceallen
    Here are some steps you need to follow while launching an email marketing campaign:

    1. Choose a good email marketing software. MailChimp, Constant Contact, etc. are some email marketing software to choose from. They have both free and paid versions. You can choose any of them as per your need.

    2. You need to have lists of emails of your targeted customers. You can build email lists by your own, but it’s a long process, so it will be better to purchase them. You could find plenty of email list providers such as Macromark Inc., Info USA and many more. You can choose any of them.

    3. Then you need to write the email with a good subject line describing your product or services.

    4. Set up an autoresponder for your emails. You have to know the perfect time of sending emails according to your audiences.

    5. Monitor your results.

    Hope this will help you!
    {{ DiscussionBoard.errors[10403165].message }}
    • Profile picture of the author AnouarZerdeb
      Originally Posted by graceallen View Post

      Here are some steps you need to follow while launching an email marketing campaign:

      1. Choose a good email marketing software. MailChimp, Constant Contact, etc. are some email marketing software to choose from. They have both free and paid versions. You can choose any of them as per your need.

      2. You need to have lists of emails of your targeted customers. You can build email lists by your own, but it’s a long process, so it will be better to purchase them. You could find plenty of email list providers such as Macromark Inc., Info USA and many more. You can choose any of them.

      3. Then you need to write the email with a good subject line describing your product or services.

      4. Set up an autoresponder for your emails. You have to know the perfect time of sending emails according to your audiences.

      5. Monitor your results.

      Hope this will help you!
      that's a good advice, can you plz send me your skype username, in order to exchange ideas about email marketing, i need some help from expert
      {{ DiscussionBoard.errors[10619049].message }}
  • Profile picture of the author abulbd717
    You should consider the Top10 Benefits of Email Marketing
    1.Reduced Time & Effort
    2.Real-Time Messages
    3.Personalize Messages
    4.Segment User and Customer Database Information
    5.More Frequent Communications
    6.Test Marketing Messages
    7.Information Spreading
    8.Reduce Overhead Costs
    9.Exponentially Better Ability to Track Sales and User Engagement
    10.Save the Planet with Email Marketing!

    Those are a lot of measurable benefits of email marketing over other marketing channels! Of course, email marketing be an important part of your marketing mix – not the only ingredient in it. However, as you can see, if you're not incorporating email into your marketing plan, then you're missing out on a number of benefits that can improve your overall sales and user engagement for a very low overhead cost and, in many cases, a very limited amount of time and effort. Good day .....

    Thanks to All
    {{ DiscussionBoard.errors[10593741].message }}
  • Profile picture of the author ictinnovations
    Email is a method of marketing to promote business products and services. It is a good method of marketing because it reach to large audience with speed.You can get following benefits form email marketing.

    1.Can Build credibility
    2. You Can Attract new clients
    3. It is Low Cost Marketing Solution
    4. You Can Market To Target Auidience
    Signature
    {{ DiscussionBoard.errors[10595081].message }}
  • Profile picture of the author oliver55
    Personally I think that email marketing is key to greater success.
    It allows you to always keep in touch with your inscribed, studying the right strategy to promote your products.
    Certain that you will need to provide original content, ongoing support, promote discounts and also offers, everything will serve to maintain and acquire many potential buyers.
    {{ DiscussionBoard.errors[10595298].message }}
  • Profile picture of the author dmarc
    I see a lot of responses here that outline the benefits of email marketing. However, the OP asked HOW "to get benefits by email marketing," not WHAT are the benefits. Naturally, there are countless methods and strategies, as well as widely varying opinions on best practices. However, I believe that the following 4 tips are all to often overlooked.

    1) Be yourself
    -People get tons of emails every day. You need to stand out. What's the best way to do that? Be yourself. Let your personality come through in your emails. Be a real person. Don't just be a "monotone voice" spewing emails to your subscribers.

    2) Keep your list warm
    -You must mail your list regularly. If you let your list go cold, and send a mail after weeks of silence, you will absolutely get low opens and high unsubscribes. You must stay in frequent contact. Some folks mail daily (or multiple times per day). Some mail every other day, or every few days. Some mail once a week. I can't tell you what's best for your list or for your niche, but I can tell you that you MUST mail your list with some degree of regularity.

    3) Build a relationship
    -You can send blatant promotion after blatant promotion, and you will probably make a few sales, but you will burn your list out quickly. If you want long term success, and long term profits, you must build a relationship with your subscribers. If you expect to make long term, consistent profits from email marketing, you want your subscribers to KNOW, LIKE, and TRUST you. Much of that goes back to my first point of "being yourself" and letting your personality come through in your emails, though there is of course more to it than that. Provide your subscribers with value. Give them a reason to keep opening and clicking your emails.

    4) Don't be afraid to sell!
    -Listen, all the relationship building and regular mailings in world aren't going to bring you any profits if you don't put offers in front of your subscribers' eyes. For every marketer out there who blasts their list with constant over-hyped promos of dubious offers, there's another marketer who's afraid to sell to their list. They don't want to be seen as just another marketer after their subscribers' money. You'll never make money if your'e afraid to promote, plain and simple. When done right ( to oversimplify - be yourself, don't be spammy, don't promote crap) you can promote offers to your list daily and most subscribers won't mind. In fact, some will even thank you. If you can make commissions by giving them solutions to their problems, it's a win-win for everyone. If someone buys a QUALITY product through your link, something that provides them with real value, you've just built some legit trust right there. Trust that you would NOT have built if you had shied away from selling. That subscribers is now more likely to buy again (through your affiliate link) based on your recommendations, because you proved that your recommendations can be trusted. On the other hand, if they buy some crap product based on your recommendation, you've just lost trust and decreased the odds of them purchasing through your link in the future.


    Obviously, there is more to successful email marketing than the 4 points outlined above. There are some great email marketing trainings available (and of course plenty of crappy ones). However, if you keep these 4 points in mind, you'll be leaps and bounds ahead of a lot of marketers out there
    {{ DiscussionBoard.errors[10595361].message }}
  • Profile picture of the author TomWest
    Hello! I think that social media is a good method to improve your email marketing service! You can use different social networks for your business promotion and advertising!
    Also, I think that it will be good to break out the lists! You don't need to send all the letters to all the people. You can divide them on some specific groups to send only beneficial emails to your customers!
    And time consideration is also one of the important points! You have to choose the best time when your letter must be received by customers!
    {{ DiscussionBoard.errors[10598024].message }}
  • Profile picture of the author serdan
    Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.

    Email Marketing is Targeted.
    With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data.

    Email Marketing Increases Brand Awareness
    With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience.

    Email Marketing is Cost effective.
    Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets.
    {{ DiscussionBoard.errors[10598320].message }}
  • Profile picture of the author christinehopkin
    Email marketing is in now a days. Email marketing boons more opportunities for your business and drives a good investment in return. Emails marketing built a deeper relationship with your clients and is cost effective. Email marketing gives us targeted audience which increase brand awareness and the best thing is marketing with emails reflects measurable goals.
    Signature

    Research Executive at VirtueNetz

    {{ DiscussionBoard.errors[10598616].message }}
  • Profile picture of the author christinehopkin
    In addition to my above comment. You can use catchy images and targeted messages this will help in increase the click through rate of your email campaign.
    Signature

    Research Executive at VirtueNetz

    {{ DiscussionBoard.errors[10598689].message }}
  • Profile picture of the author nikhiljoseph
    E-mail list is important tool also a software which could handle all the e-mail list is also needed. A title which is very catchy and impressive is very important.Content makes your audience to reach you.Great images for the content would be nice. Try to send e-mails using software like Apptivo or zoho fastly.
    {{ DiscussionBoard.errors[10599366].message }}
  • Profile picture of the author HayleyS
    As for me, email marketing provides people with a great opportunity to help your business grow! First of all, it will save your time and money, with the help of it you will able to avoid printing, paper, envelopes. mail handling and postage costs, because you can just send all the necessary information to your audience by email! Also, it will help you to stay in touch with your audience, thus keep them up to date with what's news in your business. There are more other benefits of email marketing which can help you to improve your business.
    {{ DiscussionBoard.errors[10614537].message }}
  • Profile picture of the author Nathan Elward
    Connect with prospects and collect their email addresses genuinely with their knowledge - through land-in pages, subscribe tabs in social media posts, live events, already known people. Send them genuine, helpful and interesting information say just once or twice every fortnight. Also request feedback and comments. Acknowledge them at every step. Encourage them to connect with their friends and acquaintances. Keep the communication transparent. This should do the magic in the beginning. Later on you can latch on to suitable email marketing plans at bigger scale.
    Thanks, Nathan, EasySendy Pro
    {{ DiscussionBoard.errors[10617833].message }}
  • Profile picture of the author Firecart
    Originally Posted by asianfood View Post

    I want to know how to improve business by E-mail marketing service ?
    Email marketing is all about nurturing your leads properly. You are able to share coupons, offers, referral marketing or even help your customer to reachout if they have any issues or concern. Email marketing are the best way to reach your targeted audience and convey your message or tell them about your products.

    Note: In every email, kindly mention 1 or 2 CTA lines or buttons to get more clicks and help user to complete the purchase.
    {{ DiscussionBoard.errors[10620364].message }}
  • Profile picture of the author Bestsellerworld
    Hello listwire is free autoresponder and you can use it for email marketing and list building , if you have more subscribers without doubt you can make a huge revenue from affiliate marketing
    {{ DiscussionBoard.errors[10620484].message }}
  • Profile picture of the author joomdev
    Email marketing is utilised by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of advertising may not immediately understand why it is so popular amongst companies in a variety of industries – but here are ten reasons why email marketing is seen by many as vital marketing tool.

    1. Low cost
    2.Target fans of your brand
    3. Segmentation.
    4. Calls to action
    5. Easy to create
    6. Easy to track
    7. Easy to share
    8. Global
    9. Immediacy
    10 Return on investment

    When you take into account, the points made above, it’s easy to see why. Perhaps it’s time for your business to start taking this marketing platform more seriously…
    {{ DiscussionBoard.errors[10622428].message }}
  • Profile picture of the author chungmaingoc
    Hi asianfood,
    To answer your question, i want to share you an great ebook "Email marketing A to Z", i bought it from my teacher. Hope this help!!!
    Email Marketing A - Z
    {{ DiscussionBoard.errors[10628714].message }}
  • Profile picture of the author FemaleAddadotcom
    use concise, precise content for your emails.. not too elaborate.. not what you do, why or how.. all you need to tell is the current offer or the discounts or whatever is new
    {{ DiscussionBoard.errors[10629005].message }}
  • Profile picture of the author richasharma
    With people spending so much time on email, there is an enormous opportunity to market to them and build solid customer relationships. Email marketing has emerged to become one of the most profitable and economical ways to manage customer relationships, presenting marketers with many opportunities and benefits.
    {{ DiscussionBoard.errors[10636631].message }}
  • Profile picture of the author Kobita Maruf
    With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.
    Signature

    How to get more views on Youtube video?

    {{ DiscussionBoard.errors[10637559].message }}
  • Profile picture of the author Jewelctg
    A lot of benefit to increase your business by E-mail marketing. Very first catch your customer and explore world wide your business by E-mail marketing. Any time you can get unique customer by Email marketing. If your Email template look like very nice and professional then easily customer want to subscriber your site and automatically the user will get update news of your business. Email marketing is best way for marketing.

    If you want to Email template or landing page you can hire me. Please visit my proposal on Fiverr - http://bit.ly/1UXLh6V
    {{ DiscussionBoard.errors[10637634].message }}

Trending Topics