I have a UK client who has 60,000 customer email addresses gathered over the last few years. They want to commercialise the list but don't know where to start. I appreciate that some of the hard work has been done building the mailing list, but I don't know for sure that this is the sort of numbers that will generate the revenues necessary to justify the resource investment.
They are not in retail and have never sent anything other than a basic crappy newsletter in the past and I am now tasked with the job of growing and commercialising the list as their core market is tough going at the moment. (Recruitment). They have opt-in permission.
Am I right in thinking that a carefully constructed campaign will see revenue generation from what will ultimately become a cut down version of this list?
Any advice, ideas or pointers welcome thanks very much!