I have a question about asking just for Email address in sign-up forms, squeeze pages...
I noticed most of marketers in their websites using forms with just one single field: email.
My question is, How it works?? I mean, after a subscriber gives you his email address, in the following messages,won't you need his name, at least just for building a kind of relation with him? All your future messages and discussion will be with: "dear subscriber"? or "hi friend"?
Sorry to be such a noob,