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Any good email follow-up marketing strategies? Email types, and order sent?

by ncloud
3 replies
I recently saw a webinar where this guy was showing how he builds his set it and forget it type of websites. I don't think he had a lot of email follow ups, maybe 30 or so. But, he had a lot of these website and he was able to build them and get traffic flowing to them very quickly. He would set them up quickly and forget about them, and then move on to the next one.

But, even though he didn't have that many email follow ups, he still had a strategy which helped him to make the most money possible in that short amount of time from each list. Some of his emails were content based (informational), some were content and promotional (with a soft sell thrown in), and others were just promotional (hard sell). Yet he emphasized the importance of sending them in a certain order (his strategy) which seems to work really well for him.

So now I'm wondering about the order in which to send your emails - as far as the different email types go. Any magic formulas for winning them over and converting them into sells? Has anybody done any research or testing on this? Know of any good books teaching it? Someone's list I can get on who's a master at it?
#email #followup #good #marketing #order #strategies #types
  • Profile picture of the author MBedford
    I think it depends on what your email sequence is a part of.

    If you have 100 "set and forget" sites then your follow up sequence should probably just be the usual blend of useful information and affiliate links. Maybe a welcome email, followed by two or three emails setting up a problem, and finally a solution (affiliate link). You obviously don't have time to really tailor these sequences to the audience, and you are better off just trying to get some quick affiliate conversions for each. These types of sites and email sequences probably wont have email retention that lasts into the months, so just having a really strong opening sequence is enough.

    If you are selling a service or a product and plan on doing so for a long time, then you can be more yourself and should probably use your emails to "win over" your list and make them want to stay for a long time.
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  • Profile picture of the author TrefG
    It will be very dependent on the audience and the type products you're trying to promote.

    Most of the auto-responders I've set up for clients seem to follow a Value/Value/Soft-promote formula that repeats for as long as necessary.
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  • Profile picture of the author Raydal
    I share a lot of what works for me and my clients in this webinar presentation.


    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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