Any good email follow-up marketing strategies? Email types, and order sent?
But, even though he didn't have that many email follow ups, he still had a strategy which helped him to make the most money possible in that short amount of time from each list. Some of his emails were content based (informational), some were content and promotional (with a soft sell thrown in), and others were just promotional (hard sell). Yet he emphasized the importance of sending them in a certain order (his strategy) which seems to work really well for him.
So now I'm wondering about the order in which to send your emails - as far as the different email types go. Any magic formulas for winning them over and converting them into sells? Has anybody done any research or testing on this? Know of any good books teaching it? Someone's list I can get on who's a master at it?
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