Email v/s Website Push Notifications - have you compared them?
I wanted to start a discussion on this forum and get everyone’s opinions on: a) whether you’ve tried push notifications for their visitors on their website; b) how does it compare with your email marketing experience.
Disclosure: we’ve started a service called [a href="https://pushcrew.com/"]PushCrew[/a]. It’s very new and currently we’re talking to email marketers, educating them and taking their feedback.
Our experience: we’ve seen our early users getting an opt-in rate of up to 20-40% and click rate of up to 15-20%. However, we feel that the use case of push notifications is very different as push notification if overdone become spammy. But in certain use cases sending a notification is better than sending an email - like expiring discounts (that only last for a couple of hours or days) or personalised alerts/updates (where sending one email per alert/update could be an overkill).
I’m curious - how is your experience for these two technologies (in terms of use case)? Since push technology is new, how do you think end users will react to them?
Anand
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