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Segmentation or personalization of email: Anyone using one or both?

by Booker T
1 replies
Hi,

I use them both, but for very different purposes.

Segmentation works best when your content needs to be very different, as in segmenting results from your last mailing into opened, opened and clicked, and did not open. I would send each of these three groups a very different follow-up letter.

Personalization works best when you want to tweak a standard email by giving your prospect relevant information. If you know something about your customer such as age range or gender, you can increase the odds that you are offering them an appropriate product or service.

Thoughts?

Jef
#email #personalization #segmentation
  • Profile picture of the author razorz18
    Originally Posted by Booker T View Post

    Hi,

    I use them both, but for very different purposes.

    Segmentation works best when your content needs to be very different, as in segmenting results from your last mailing into opened, opened and clicked, and did not open. I would send each of these three groups a very different follow-up letter.

    Personalization works best when you want to tweak a standard email by giving your prospect relevant information. If you know something about your customer such as age range or gender, you can increase the odds that you are offering them an appropriate product or service.

    Thoughts?

    Jef
    Agreed. Mostly personalization works for smaller group of people than segmentation list.
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