Here's Why I Think Solo Ads Can Never Die...

by dawoodkhan97 10 replies
Hey! WF Members
I have noticed that one of the discussions nowadays going is about "Whether Solo Ads Are Dead?"
I have heard many people say:
"It will be no more in a year or two"
"It is getting unresponsive"
"Money is not in the list"

Well, Here's why I think that Solo ads can never die!
While solo ads may have become a bit unreliable source of traffic but still is a valuable one.
As it is fast, very low cost and highly effective in driving targeted traffic.
There are plenty of people that earn from solo ads.

Second most important factor is: (May sound silly)
All those solo ad vendors out there have to constantly keep growing their list and many of these people use solo ads of other vendors for generating leads. Same goes for the "other vendors" who will also use solo ads for growing their list. So this actually is like a circle with no ending.

Now the reason why you're not making money with it because your solo ads vendor sucks, offer sucks, funnel and landing page sucks, email sequence is garbage, and you're not split testing nor tracking..
There are a whole bunch of factors involved which mainly depends upon YOU.

Surely, it may change a bit and cannot just VANISH.
#email marketing #ads #die #solo
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  • Profile picture of the author Leonhart
    Originally Posted by dawoodkhan97 View Post

    There are a whole bunch of factors involved which mainly depends upon YOU.

    Solo ads used to work like magic back in the day when there were a few places you could buy a solo ad from. Not many marketers knew what solo ads were and the small majority who did, made a small fortune quickly.

    Here's a link to directory of ezines and how it used to look like back in 2005 (https://web.archive.org/web/20050211...yofezines.com/)

    The problem today however is that there are more solo ads sellers than there are buyers. There are many groups on facebook, mainly for solo ads sellers and buyers that I was a part of.. And I can say that about 90% of the buyers were solo ads sellers themselves.

    Which means:
    • It got saturated.
    • Subscribers are getting tired of promotions.
    • Subscribers are getting used to 'free' offers and it gets harder and harder to get them buy from you.
    • Subscribers get similar emails just like the ones you're sending about 10 to 50 times a day from marketers just like you who promote the same business opportunity that you're promoting.

    And the list goes on..

    Check out what Igor has to say about Solo Ads in this video:


    You can still get tons of quality leads from web based promotions such as banner ads, facebook ppc/ppv, bing ads, offline advertisement, classifieds etc.

    Those traffic sources are not that saturated and would result in better leads and more sales.

    Originally Posted by dawoodkhan97 View Post

    Now the reason why you're not making money with it because your solo ads vendor sucks
    Great marketers.. The ones who have highly responsive, buyers lists don't sell Solo Ads.

    So why BS?

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  • Profile picture of the author Regional Warrior
    Every thing does have a shelf life in the MMO niche once the word is out on how to game it its dead within 1-2 years
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  • Profile picture of the author dawoodkhan97
    @leonhart I agree with your above points but STILL solo ads is a vital source of traffic if used properly.
    Obviously, every industry has its own benefits as well as dangers.
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  • Profile picture of the author @tjr
    Originally Posted by dawoodkhan97 View Post

    I have heard many people say:
    "It will be no more in a year or two"
    "It is getting unresponsive"
    "Money is not in the list"
    Sources?

    Originally Posted by dawoodkhan97 View Post

    Well, Here's why I think that Solo ads can never die!
    While solo ads may have become a bit unreliable source of traffic but still is a valuable one.
    As it is fast, very low cost and highly effective in driving targeted traffic.
    I've bolded the words that you're using that create a contradicting statement. Is the traffic source becoming unreliable, or is it highly effective? You've done nothing to differentiate context, so what you have are two contradicting blanket statements.

    Originally Posted by dawoodkhan97 View Post

    There are plenty of people that earn from solo ads.
    Sources?

    Originally Posted by dawoodkhan97 View Post

    Second most important factor is: (May sound silly)
    All those solo ad vendors out there have to constantly keep growing their list and many of these people use solo ads of other vendors for generating leads. Same goes for the "other vendors" who will also use solo ads for growing their list. So this actually is like a circle with no ending.
    You're going to have to defend this point as a positive and not a negative. What you're currently describing is akin to a farmer using the same land plots to plant over and over and over again. This kills the soil in a few cycles. In your analogy though, things are worse because there are multiple farmers using the same plot of soil (subscribers to try and plant in).

    You realize you're not marketing to mindless machines, right? That marketing fatigue is a thing that you can create in a subscriber?

    Originally Posted by dawoodkhan97 View Post

    Now the reason why you're not making money with it because your solo ads vendor sucks, offer sucks, funnel and landing page sucks, email sequence is garbage, and you're not split testing nor tracking..
    There are a whole bunch of factors involved which mainly depends upon YOU.
    Sources?

    Originally Posted by dawoodkhan97 View Post

    Surely, it may change a bit and cannot just VANISH.
    Who's claiming this?

    All in all, seems like you just tried to create a thread that would espouse a point of view that you 1) cannot back up and 2) doesn't have nearly the opposing audience that you're hoping for with your tone.

    Got that signature read though, eh? We all wait with baited breathe for your backlink service launch.
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  • Profile picture of the author YourBizAid
    Solo Ads are dying by the day. I can't invest a single dime on solos again after the trend I've seen.

    I'd rather pay $2 per click on FB ads than $0.30 per click on solos.

    Most of those lists are just stale, filled with tons of freebie seekers.

    Ain't worth it.

    K
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  • Profile picture of the author dawoodkhan97
    @@tjr I wont argue with you mate.
    Plus the title clearly states "WHAT I THINK"
    So basically I was just giving an opinion of mine based on my observations.
    P.S. What has my signature got to do with the argument?
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  • Profile picture of the author Isaiah Jackson
    Email ads still work just depends on who you buy from

    Note: Profitable email traffic isn't being talked about in Facebook groups.

    Just saying.

    Isaiah
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  • Profile picture of the author fated82
    I believe the key is the emails you write after they join your list.

    You need to be different from "the rest" of the marketers whose emails are just blatant sales pitches after blatant sales pitches.

    For me, I entertain them in every email and I subscribe to the Ben Settle's philosophy of writing daily emails.

    Whether your list comes from solo ads, PPC, PPV or other sources, treat them as equal....treat them as people and u will never go wrong,
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  • Profile picture of the author johnlagoudakis
    Yes, solo ads might never die, but the same can be said about traffic exchanges and giveaway events...

    ...they'll always be there, but any serious marketer will never use them.
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  • Profile picture of the author Djdowd
    In my opinion and experience, solo ads are a waste of time
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