What is the average Open Rate and Click Rate for Email Marketing these days?

I see!

So the numbers I mentioned are alright, and normal. Right!

Thank you very much for your input here!

First... understand that this isn't meant to be critical of anyone. You just gave me an opening to try to say something that I've wanted to say for a long time.

I'm not trying to start a debate, as I understand that many will disagree with my own views - and those views will probably even butt right up against the views expressed in one or more products you have paid good money for (or promoted to your followers, as an affiliate... or even as a product creator) - but...

does it really matter?

What is the purpose of a statistic like "average open rate", or "average click thru rate"? Do you (collectively) need a number like this so that you, too, can strive to be mediocre (average)?

Understand that any "average" you might see will probably include the stats of gurus, gooroos, vendors promoting their own products, super affiliates, moderately successful affiliates, and/or total newbies.

We have no idea what percentage of each type.

"Average" of what?

We don't know how many relationship marketers are included in those stats, or how many paid advertisers, how many email marketers, or how many desperate spammers, so we can't even make an informed guess at how we should be performing against any such yardstick as "average"

or... does it really matter?

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I don't care what you may have read, I doubt the author had in his/her possession the raw data to even calculate those stats.

Even if they did, these "averages" are of no value without some knowledge of the detail behind those stats.

Chyan's numbers are relevant to him, as he can measure those, and use them to guage his own performance... against his own past efforts.

Everyone can do the same. Stats are good... as long as they are YOUR stats. They give you a way to measure how a specific ad campaign is performing, or how your own sales page is converting, or how good your traffic source may be.

But...
Once you aggregate the results of multiple email marketers (i.e total mails sent vs. total opens, or total opens vs. total click-thrus), with no detailed knowledge of whose results are included, how they developed their lists, how they nurture their lists, how many times (and how often) they mail to promote the same offer, what they used for a subject line, what their pre-sales message consisted of, how often they mail in general, etc. then all you are "measuring" is mediocrity!!!

Instead, track and record as much information as possible about your own promotions, so that you can recognize the impact of any change you make in your promotional strategies. Measure every campaign. Learn (over time) what type of offer resonates most with your own list, and adjust your methods to improve your own stats.

No one else's stats will put money in your pocket, nor change your effectiveness as a marketer.

Gauging your own performance against anyone else's stats (even an average) is, for the most part, a waste of time. An exercise in futility.

Instead, track your own numbers. Measure everything you can about your own efforts, and consciously strive to improve your efforts every time you send out a new promotion. Then measure YOUR success or failure against your own prior track record.

Do not measure yourself against mediocrity!

Thank you so much Frank ,for your input

Cheers
Chyanit