On your Facebook page , do you promote your freebie or your paid product ?

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Suppose I have an Autoresponder that I use to market my ebook. I capture leads via a free e-book with a landing page.

Should I promote the free e-book or the paid book more on Facebook ? If I am going to promote both , what should be the ratio ?
#facebook #freebie #page #paid #product #promote

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