Content of autoresponder, advice needed

17 replies
Hi everyone!

I need advice from you guys. I've searched forum looking for this kind of advice but didint find anything specific.
This is my first attempt in this industry so I would like to not fail it completly

I'm currently struggling with creating high quality content for autorespoder (its step-by-step guide to be specific)
My idea is to write short (~200 words) messages and put 3-5 outer links to websites, videos, graphics etc. Of course further in sequence those links will be affiliates mostly.

Pro's:
- There is much less work to do. I just have to write bond between links.
- It will be much easier to put affiliates between those links and peoples might get used to click on links - It should raise my sales up.

Con's:
- It might be dangerous to redirect peoples to other websites - the might never come back.

What do you think about this?
#advice #autoresponder #content #needed
  • Profile picture of the author DWaters
    The con you mention is true. You may be able to get around this somewhat by setting up your own site on the topic. Some of the content you want people to view could be there. There is no problem putting you tube videos on your site. Other content that is not written by you will require that you are careful not to plagerize. Properly credit the author or rewrite the content in your own words. This way visitors are not sent to other sites but stay on your site for much of their viewing.
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  • Profile picture of the author triumphdev
    Originally Posted by TannerStriker View Post

    Hi everyone!

    I need advice from you guys. I've searched forum looking for this kind of advice but didint find anything specific.
    This is my first attempt in this industry so I would like to not fail it completly

    I'm currently struggling with creating high quality content for autorespoder (its step-by-step guide to be specific)
    My idea is to write short (~200 words) messages and put 3-5 outer links to websites, videos, graphics etc. Of course further in sequence those links will be affiliates mostly.

    Pro's:
    - There is much less work to do. I just have to write bond between links.
    - It will be much easier to put affiliates between those links and peoples might get used to click on links - It should raise my sales up.

    Con's:
    - It might be dangerous to redirect peoples to other websites - the might never come back.

    What do you think about this?
    If you want to create content for your autoresponder try to look into autoresponder madness.

    Anyway, to have a quick content that will direct people to buy your product / service, just create HQ Blog Posts.

    Then load those contents into your autoresponder sequence.

    Important Note:
    You need to have HQ content to make sales, not some crappy ones.

    A good example for this, is a company called YNAB.

    Join and learn from them.

    You can learn from their sequence & you can modify it to your own needs.

    Hope that helps.
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  • Profile picture of the author TannerStriker
    Thanks guys for tips!

    I see I just have to sit and do this like a man and stop trying to avoid hard work
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  • Hi

    Just to put another spin on this. If your emails are providing good information (whether you write it, or you link to it), people are likely to want to keep coming back. What you are doing is a form of curation, which is a method that has a long track record.

    In other words I don't think you should dismiss your original plan out of hand, but perhaps mix it up with self authored stuff - after all variety is the spice of life

    I hope this helps.

    cheers
    Andy
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    • Profile picture of the author wiifm
      The thing that caught my eye was, "those links will be affiliates mostly" and instead of mostly I would say occasionally. If I am going to stay subscribed to a list, it better have more than 200 word pitches in it.
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  • Profile picture of the author MikeMizOne
    I would create an autoresponder series on your specific niche, maybe a guide on how to do something. I don't know what niche you're in, but it's almost always possible to create some kind of guide on how to do certain things within the niche.

    Don't you have your own website to redirect your subscribers to? You could create a full series of blog posts that are only accessible through your autoresponder.
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    • Profile picture of the author discrat
      I posted this a few weeks ago in a Thread here.

      Maybe it might help you.

      Something I developed over the Years. It is very efficient in making money with
      emails to your List. Regardless of the Niche your in, you can use this blueprint and benefit.

      (Btw, this is called a 'mini-launch' , and is composed of 4 to 6 emails centered around 1 Product you're
      promoting to your List )

      Let's use the example of the weight loss niche
      In this mini-launch,
      I am focusing on selling one Product that is a video course and teaches people how
      to lose weight and get in shape.

      1. Personality email -
      Introduction. Talk about your own story and maybe how you always have had a
      problem with getting down to that ideal weight you always dreamed about. Make yourself
      "relatable".
      Towards the end of email (in as P.S. maybe) let your Reader
      know that there will be a free gift or
      report in the next follow up related to getting in optimal fitness and hitting a desirable weight.
      And you want to help them with this.

      2. Value Email -
      This can be a PDF, video, audio, article,MP3 etc.. which will give Value to your
      reader and give him some tips on losing weight with nutrition or exercises.

      3.Soft Sale/Value email –
      Okay, in this email you want to talk more about getting fit and losing weight.
      Maybe come up with another personal story of how you overcame obstacles with bad eating habits that
      caused you to gain excess weight.
      This should be a Lead-in into the Product you are promoting. Towards the bottom, put your Affiliate
      Link to the Weight Loss Program you are promoting so your subscribers can Click and check it out.

      4. Hard Sale –
      Okay, this email is pretty much one big sales pitch, but done very, very tactfully. Stress
      all the benefits with your weight loss program and how it can really put your prospect in tip top shape.
      They just need to Click on your Affiliate link , and they will be on their way to that fine, toned, and sexy
      body


      5. The Bridge -
      This is to remind your Readers that your email follow ups are geared to delivering
      excellent content and NOT just sale pitches. In fact , about 50%
      of your emails should just be great
      free content to build up Rapport and Trust with your Audience. And also help them out too

      6. Reminder email –
      Here essentially you are done with your 'Mini-Launch' . You are on to another
      topic with new email follow ups.

      But for me ,it is very important to have a reminder note at the top of this new email.
      Something like this, " Before we get started today, I just wanted to give a final shout out for you all
      to check out 'Deb's Weight Loss Program'. It will get you in that hot bikini for a hot Summer by the
      Beach. Just CLICK HERE
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      • Profile picture of the author TannerStriker
        Originally Posted by The Beginner's Friend View Post

        Hi

        Just to put another spin on this. If your emails are providing good information (whether you write it, or you link to it), people are likely to want to keep coming back. What you are doing is a form of curation, which is a method that has a long track record.

        In other words I don't think you should dismiss your original plan out of hand, but perhaps mix it up with self authored stuff - after all variety is the spice of life

        I hope this helps.

        cheers
        Andy
        Thats what I meant - this plan will grand me high quality content, which as far as I understood is most important thing in this playground.
        Ill use your suggestion and mix it up a bit . Thanks.

        Originally Posted by MikeMizOne View Post

        I would create an autoresponder series on your specific niche, maybe a guide on how to do something. I don't know what niche you're in, but it's almost always possible to create some kind of guide on how to do certain things within the niche.

        Don't you have your own website to redirect your subscribers to? You could create a full series of blog posts that are only accessible through your autoresponder.
        Actually this is going to be "how to become a vegan: step-by-step guide". What do you think about it?
        Nope. I dont have any other websites.
        Ye, I've read this alredy, that this kind (I mean private blog) of showing content totally outstanding. First of all Ill try autoresponder - I need to learn it anyway.
        Thx for your response!

        Originally Posted by wiifm View Post

        The thing that caught my eye was, "those links will be affiliates mostly" and instead of mostly I would say occasionally. If I am going to stay subscribed to a list, it better have more than 200 word pitches in it.
        Understood Sir! Thanks .

        Originally Posted by discrat View Post

        I posted this a few weeks ago in a Thread here.

        Maybe it might help you.

        Something I developed over the Years. It is very efficient in making money with
        emails to your List. Regardless of the Niche your in, you can use this blueprint and benefit.

        (Btw, this is called a 'mini-launch' , and is composed of 4 to 6 emails centered around 1 Product you're
        promoting to your List )

        Let's use the example of the weight loss niche
        In this mini-launch,
        I am focusing on selling one Product that is a video course and teaches people how
        to lose weight and get in shape.

        1. Personality email -
        Introduction. Talk about your own story and maybe how you always have had a
        problem with getting down to that ideal weight you always dreamed about. Make yourself
        "relatable".
        Towards the end of email (in as P.S. maybe) let your Reader
        know that there will be a free gift or
        report in the next follow up related to getting in optimal fitness and hitting a desirable weight.
        And you want to help them with this.

        2. Value Email -
        This can be a PDF, video, audio, article,MP3 etc.. which will give Value to your
        reader and give him some tips on losing weight with nutrition or exercises.

        3.Soft Sale/Value email –
        Okay, in this email you want to talk more about getting fit and losing weight.
        Maybe come up with another personal story of how you overcame obstacles with bad eating habits that
        caused you to gain excess weight.
        This should be a Lead-in into the Product you are promoting. Towards the bottom, put your Affiliate
        Link to the Weight Loss Program you are promoting so your subscribers can Click and check it out.

        4. Hard Sale –
        Okay, this email is pretty much one big sales pitch, but done very, very tactfully. Stress
        all the benefits with your weight loss program and how it can really put your prospect in tip top shape.
        They just need to Click on your Affiliate link , and they will be on their way to that fine, toned, and sexy
        body


        5. The Bridge -
        This is to remind your Readers that your email follow ups are geared to delivering
        excellent content and NOT just sale pitches. In fact , about 50%
        of your emails should just be great
        free content to build up Rapport and Trust with your Audience. And also help them out too

        6. Reminder email –
        Here essentially you are done with your 'Mini-Launch' . You are on to another
        topic with new email follow ups.

        But for me ,it is very important to have a reminder note at the top of this new email.
        Something like this, " Before we get started today, I just wanted to give a final shout out for you all
        to check out 'Deb's Weight Loss Program'. It will get you in that hot bikini for a hot Summer by the
        Beach. Just CLICK HERE
        Daamn, this one look really good! Gotta try this out.. I need to work on my sales speach in order to do this kind of magic... But I'm starting today. If you are sucesfull with this kind of method you'r surerly a silver tongue.
        Is there any book particular for sale speach you could suggest?
        THX!
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      • Profile picture of the author jasodaly
        Originally Posted by discrat View Post

        I posted this a few weeks ago in a Thread here.

        Maybe it might help you.

        Something I developed over the Years. It is very efficient in making money with
        emails to your List. Regardless of the Niche your in, you can use this blueprint and benefit.

        (Btw, this is called a 'mini-launch' , and is composed of 4 to 6 emails centered around 1 Product you're
        promoting to your List )

        Let's use the example of the weight loss niche
        In this mini-launch,
        I am focusing on selling one Product that is a video course and teaches people how
        to lose weight and get in shape.

        1. Personality email -
        Introduction. Talk about your own story and maybe how you always have had a
        problem with getting down to that ideal weight you always dreamed about. Make yourself
        "relatable".
        Towards the end of email (in as P.S. maybe) let your Reader
        know that there will be a free gift or
        report in the next follow up related to getting in optimal fitness and hitting a desirable weight.
        And you want to help them with this.

        2. Value Email -
        This can be a PDF, video, audio, article,MP3 etc.. which will give Value to your
        reader and give him some tips on losing weight with nutrition or exercises.

        3.Soft Sale/Value email -
        Okay, in this email you want to talk more about getting fit and losing weight.
        Maybe come up with another personal story of how you overcame obstacles with bad eating habits that
        caused you to gain excess weight.
        This should be a Lead-in into the Product you are promoting. Towards the bottom, put your Affiliate
        Link to the Weight Loss Program you are promoting so your subscribers can Click and check it out.

        4. Hard Sale -
        Okay, this email is pretty much one big sales pitch, but done very, very tactfully. Stress
        all the benefits with your weight loss program and how it can really put your prospect in tip top shape.
        They just need to Click on your Affiliate link , and they will be on their way to that fine, toned, and sexy
        body


        5. The Bridge -
        This is to remind your Readers that your email follow ups are geared to delivering
        excellent content and NOT just sale pitches. In fact , about 50%
        of your emails should just be great
        free content to build up Rapport and Trust with your Audience. And also help them out too

        6. Reminder email -
        Here essentially you are done with your 'Mini-Launch' . You are on to another
        topic with new email follow ups.

        But for me ,it is very important to have a reminder note at the top of this new email.
        Something like this, " Before we get started today, I just wanted to give a final shout out for you all
        to check out 'Deb's Weight Loss Program'. It will get you in that hot bikini for a hot Summer by the
        Beach. Just CLICK HERE
        This is a pretty solid sequence and I use something similar and it works well.

        The key, as most people have said, is to add value and help your subscribers. Too many affiliate marketers just constantly blast out promo after promo with zero content and that is a sure fire way to burn through your list.
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  • Profile picture of the author michaelswengel
    Make sure you're giving your subscribers VALUE. Don't just be selling to them all the time. Sometimes you should just give your subscribers good content without trying to directly promote a website or product.
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    • Profile picture of the author TannerStriker
      Originally Posted by michaelswengel View Post

      Make sure you're giving your subscribers VALUE. Don't just be selling to them all the time. Sometimes you should just give your subscribers good content without trying to directly promote a website or product.
      Ok, Ok - I get it alredy
      thanks!
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      • Profile picture of the author michaelswengel
        Originally Posted by TannerStriker View Post

        Ok, Ok - I get it alredy
        thanks!
        Ha It's a lesson I've learned the hard way.
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  • Profile picture of the author Bayo
    You didn't mention a word about the people who you expect to consume your content so it looks like you may not have given them much thought.

    No matter what you plan to offer there has to be a strategy for creating and nurturing a relationship with the person on the other end or else you give them no reason to want to remain a subscriber or to come back to your site/blog/website.

    Give people good reasons to come back and a good part of your challenge will automatically be resolved. Send them off to some other location you have an affiliate relationship with (most of the time they get contacted by you) and while you may get lucky it will not be long-lived.

    BAYO
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  • Profile picture of the author GeckoTribe
    Originally Posted by TannerStriker View Post

    Con's:
    - It might be dangerous to redirect peoples to other websites - the might never come back.
    I don't think you need to worry about this too much. You've already got them on your email list. As long as the site's you're sending them to are delivering them value, they'll keep opening your emails. So when a later email links to something on your own site, you'll have a chance to bring them back then.
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  • Profile picture of the author TannerStriker
    Really appriciate all of your posts. Thx!

    This 6 email scheme is awesome.
    Changed my whole idea alltogether. It looks like It will suit me perfectly at the beggining.
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  • Profile picture of the author PVGUY
    I believe great content bonds followers to the original point of contact. Redirect is dangerous, as you mention. However, I believe it's in the nature of followers to stay with you until you give reason not to.
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  • Profile picture of the author david2015
    You should direct your own landing page with opt-in form to get the contact before you direct them to other people's sale page. So that if people don't buy, you still have their contact and can email them other offers in the future
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