Build List with Email & First name or only Email

by 12 replies
12
Hello,
I confused about choose to build list only have email or both first name & email.
Hope someone help me!
#email marketing #build #email #list
  • You will get more opt-ins with email only vs. Name and email

    And with email only you can make more effort to send personalized emails.

    Plus , some people will write fake names and make your emails look weird and fake.
    • [1] reply
    • Hello Egyfitness

      How can you "make more effort to send personalized emails" with email only???

      An if someone gives fake names, too bad for them. If Bubba told us he was MaryAnne now he might have to put up with getting mailings bout the latest lines in Lacey French Knickers, or the best lipstick colours for his complexion! lol.

      Cheers
      Lindy
  • in my opinion, you should go with list that contains email only. in most cases people used to write fake names and details. if you wanna hit a target according to nature, city or any other criteria then you should go for list with user detail like address and all.
  • Hello iAmLuan

    If you want to market to them, what are you going to call them if you don't know their names? Hey You..........? Thats really personal!

    We want to build a very personal relationship with our subscribers so of course we want to be able to call them by their names.

    We go much further than that, we want them to get to know us in a personal way too, we likely go much further than most other marketers in doing this, but we think along these lines - if they feel like they know us, that we are real people to them not some unknown company trying to sell them something, they are much more likely to open an read what we send to them. You don't ignore your friends, you open an read their emails.

    We go way further than most marketers in building our personal relationships, an example is what we do at Christmas. We send everyone an eChristmas Card, we design it ourselves. We actually get thousands of Christmas Cards back from our subscribers. We don't know of any other marketers who get the same from their lists. We also make a Christmas Video, this year it was 12 minutes long, but nearly half our subscribers sat an watched it. It wasn't boring, it was absolute fun, starring us an our staff, plus our dogs an even our cats all dressed up for Christmas. We got thousands of comments back bout our Christmas Video too.

    We could never build personal relationships like we do if to start off we don't even know their names.

    Cheers
    Lindy
    • [1] reply
  • I agree with LindyUK. Having the first name does allow you to be more personal with your emails. But I do not think this is not an issue to lose sleep over. They say that you will be able to get more opt-ins with the email only. Are those few extra Opt-ins worth not having the first name? I have not idea. In either case sending good emails that get opened and read - that is the important thing.
    • [1] reply
    • Hello DWaters

      We think of it like this, you might get more optins with email only, but do you really want them if they are not even willing to give you their first name.

      If you personally meet someone an they don't want to introduce themselves by telling you their name, you are very unlikely to form any kind of relationship with them. We carry that same thought through to our lists.

      Cheers
      Lindy
      • [1] reply
  • You could always split test it and and see which works better for you.
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