If you are selling Fat loss book , would you really need to collect leads from your blog ?

9 replies
I have a fat loss blog with 500K monthly visitors. People in the fat loss niche are hungry for a solution and for information. Shouldnt I just put the link to my book at the end of each post ?

Why would I need to collect leads and educate them about something so obvious ?

Yes email marketing is strong.. But I am debating whether to offer free book at the end of posts or direct link to the paid book ?

Isn't it the best moment ? Visitor is searching on google for a solution to his problem and I present the solution while he is hot and curious ?

Some of you would say , there are hundreds of books , u should build relationship with visitor first to prove your book is worth his money.

But yes , my book is the only and first book in middle east. So he will never find similar book.

What do you guys think about this dilemma ? Should I put a direct link to the book or collect his email ?
#blog #book #collect #fat #leads #loss #selling
  • Profile picture of the author onSubie
    The purpose of email marketing is to be able to remarket to the same people.

    If someone uses Google finds your blog, loves the content then clicks the link to your ebook and does not buy, they may never return to your blog. They may have found the article through Google and not boomarked the link.

    They are gone and you have no sale and no return visit.

    If you captured their email you could:

    Introduce yourself and build a relationship
    Point them to other helpful posts on your blog and gain a regular reader
    Pre-sell the product more to raise the interest level
    Promote the book directly for sales to a warmed market

    Some marketing theory says it can take 7 exposures to an opportunity or product before someone buys.

    With email you have that opportunity to expose your audience to your content and product multiple times and increase sales through multiple exposures to your marketing material and sales funnel.

    Even with a unique book, do you want people two days later trying to remember what they searched for or what your site was to find your product?

    100% collecting emails and having a strong follow up series will increase your sales.
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    • Profile picture of the author Egyfitness
      Originally Posted by onSubie View Post

      The purpose of email marketing is to be able to remarket to the same people.

      If someone uses Google finds your blog, loves the content then clicks the link to your ebook and does not buy, they may never return to your blog. They may have found the article through Google and not boomarked the link.

      They are gone and you have no sale and no return visit.

      If you captured their email you could:

      Introduce yourself and build a relationship
      Point them to other helpful posts on your blog and gain a regular reader
      Pre-sell the product more to raise the interest level
      Promote the book directly for sales to a warmed market

      Some marketing theory says it can take 7 exposures to an opportunity or product before someone buys.

      With email you have that opportunity to expose your audience to your content and product multiple times and increase sales through multiple exposures to your marketing material and sales funnel.

      Even with a unique book, do you want people two days later trying to remember what they searched for or what your site was to find your product?

      100% collecting emails and having a strong follow up series will increase your sales.
      Thanks a lot. I asked same question to Ian Brodie , author of "Email persuasion" and he this was his answer

      I would do a mix of both. In any set of visitors to a website you’ll have a range from people ready to buy right now, to people almost ready and would with a bit of nudging, to people who need more time and nurturing, to people who’ll never buy. So it’s best to try to offer something for at least the people ready to buy and those who would if nurtured. Forget the ones who’ll never buy, of course!

      If you look at your website stats you’ll probably see that something like 60-70% of the visitors to your site are new visitors. The flip side of that is that only 30% ever come back. So if they don’t buy straight away, you’ve lost them. that’s where email comes in - get a percentage of those people who wouldn’t have come back to subscribe and you can proactively contact them rather than hoping they’ll remember to come back.

      Hope that helps

      Ian
      What do you think ? i think you are right , But Ian disagree a little about 100% email collection.
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      • Profile picture of the author driven2fly
        When someone gives you the email address on your squeeze page they show interest and willingness for more information thus it creates an opportunity to sell them more products and services by email marketing.
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      • Profile picture of the author onSubie
        Originally Posted by Egyfitness View Post

        Thanks a lot. I asked same question to Ian Brodie , author of "Email persuasion" and he this was his answer

        What do you think ? i think you are right , But Ian disagree a little about 100% email collection.

        I didn't mean 100% effort should be email collection. I meant if you collect emails, there is a 100% chance your sales would improve.

        But in general collecting emails gives you control over your market. The more people on your list, the more people you can reach out to directly for sales, traffic, surveys, etc.
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  • Profile picture of the author krishparmar
    Hello,
    I suggest every time you post you can have a link at the bottom directing people to only the first few pages of your book...and if they want to read more then they will have to give their email id and make the payment for the book.
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  • Profile picture of the author niksto82
    If your product is really this unique, you should sell it at all costs. In that regard, you have unique opportunity to heavily monetize on your work. And by all means, use e-mail to your advantage. People who are long time veterans are using e-mail campaigns and e-mail promotions so why wouldn't you? In your case, reward definitely outweighs the risk.
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  • Profile picture of the author Fredzmints
    Collecting email is the best because you can always send them offers about your new products and news.
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  • Profile picture of the author Christian Morfaw
    A mixture of both is possibly a good idea but I would definitely lean more towards collecting emails. Take this into account... say you only sell the book and don't collect emails and you're making some decent money... if you site for whatever reason doesn't survive the next google update, your income source will be virtually wiped out overnight.


    If you have the emails you'd been collecting and the next update wipes your site off the face of the google earth, you still have those subscribers you could still monetize and even send back to your website which helps with seo. You can send them back to a new post you've made on your site in an effort to revive your site.


    These are just all hypothetical situations but bottom line is this... you just can't go wrong with collecting emails.
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