40% Open Rates but ONLY 1 Click through

When you say 40% open rate .. How many email subscribers did you sent the emails to ?

Yeah same thought... how many people did you test this on?

Remember that numbers aren't accurate until you run hundreds or even thousands of leads...

But probably the swipe tells people too much about the offer.

My best tip I ever got for writing swipes:

Think of yourself as a journalist, not a marketer. Create curiosity, don't sell!

All the best
Jan Brzeski

HI, thanks for getting back to me, the list was for 500 people in MailChimp.

We had one click through who actually entered the competition so may be Jan is right and the reason they are not clicking is because the email provides all the info they need so they wouldnt click unless they actually wanted to enter...

Very simple process to follow for email marketing...

Low open rate - tweak subject line..

High open rate - low ctr - tweak/change copy

High open rate - high ctr - low conversion - tweak change offer and/or copy on offer page.

Each step's goal is to get the end user to the next step, ie; email hit's inbox - goal 1 - get user to open it - once achieved, next goal is to get user to take action/click link - once that's accomplished, next step get user to make purchase or initiate something else..

Looking at that email - it's way to long IMO. KISS .. Keep it simple stupid... You're only goal of the email is to get them to the next step..ie clicking a link..

Maybe the email copy needs to be tweaked? Remember, with emails, the only job of the subject line is to open the email….the only job of the email is to get the click….

You definitely don't want to give everything away in the email…just keep it simple and invoke curiosity.

But at the same time, it depends upon how 'hot' the email list is….if you haven't emailed them any good content in the last 8 months, it will probably be thought of as spam as the people have no idea who you are..

I hope that helps and good luck

Thanks for your help everyone, Im taking a look at the copy and seeing what I can do with it

clearly there is too much info in the offer.

Sell the "click" not the product.

There is a very simple reason why you are
not getting the responses.

Nowhere in the ad does it say WHY you are
offering this great free deal.

Try something like this instead.

Jeff [our bossy boss] has this theory that it is
easy for us hard working makeover folk
to make an already beautiful model look
great on camera.

He threw us a challenge, and we just
lurv a challenge.

The deal is this.

We want two girls who are not models
to come in and have a complete FREE
photo shoot We'll work our magic on
the shots you know....smooth the skin,
whiten the teeth and generally bring out
the very best in you.

We'll give you 10 of the digital shots free
after the shoot.

We are setting out to prove Jeff wrong
and at the same time promote our
business by showing the world that
girls who are not models can be made
to look stunningly beautiful with our
photo skills

So you win and we win.

All you have to do is tell us etc etc etc etc

You've now given believable reasons why
they should give it a go.

You've always got to have a 'reason why'

Good Luck