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Newsletter Success

by st0nec0ld
1 replies
I am currently sending monthly newsletter to my mailing list for quite some time now but I've come to realize that I am not measuring the success right.

I am using url builder to track clicks on my newsletter campaigns, however I don't think that clicks on it are not enough?

I've been offering promotions like for example availing birthday promo (which is done in a monthly basis), I'm getting clicks on it from my newsletter but I am still unsure if my recipients claim this type of offer?

I need to dig deeper if my promotions are effective, but how can I do that? How will I know if the conversion/goal is a success or comes from the newsletter campaign?? Same promo can also be found on the homepage of my site.
#newsletter #success
  • Profile picture of the author topcoder
    Change the Promo in the newsletter, also the reported stats from tracking URL's not really a true measure of success. I used to own a retail store that sold pet food, I sent out newsletters with clip-able coupons. My open and click rates were horrible, but man did people come in the store with those coupons in hand.
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