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Spamy Subject Lines

by mich800
3 replies
So is this the new training for email marketing. I received this email with subject Re: commented on your post from the Warrior Forum.

I guess a tricky way to get you to open up an email thinking someone actually replied to a post you put up asking for help on the forum. I always was told that my email subject line should not mislead and have some indication of the actual content of the email.
#lines #spamy #subject
  • Profile picture of the author chrislewis217
    Originally Posted by mich800 View Post

    So is this the new training for email marketing. I received this email with subject Re: commented on your post from the Warrior Forum.

    I guess a tricky way to get you to open up an email thinking someone actually replied to a post you put up asking for help on the forum. I always was told that my email subject line should not mislead and have some indication of the actual content of the email.
    That's correct never do spammy subject lines. It's 2016 now and doing the gimmicky and tricking people into thinking that they're going to get something and being mislead is just low IMHO. I know everyone has their own way of using subject lines but I believe if you consistently send high value emails to your list you won't have to use gimmicky stuff to have high open rates.
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    • Profile picture of the author Jarvis Edwards
      Originally Posted by chrislewis217 View Post

      That's correct never do spammy subject lines. It's 2016 now and doing the gimmicky and tricking people into thinking that they're going to get something and being mislead is just low IMHO. I know everyone has their own way of using subject lines but I believe if you consistently send high value emails to your list you won't have to use gimmicky stuff to have high open rates.
      So true. And that subject line is spammy indeed.

      Using spammy subject lines when sending email to your list of subscribers may not make you seem like a spammer, but it will annoy some subscribers and lead to them opting out.

      For sending email to prospects that haven't opted in (such as B2B sales), it takes knowing just enough about that prospect or their business to craft a subject line that gets their attention enough to click and read the email. Even if that ends up with "thanks for reaching out, but we're not interested."

      Some creative subject lines for those purposes are:

      Re: working with your company

      Re: issues with your [product/website/etc]

       (Re: in these cases means 'regarding', even though some will automatically assume there were replies received before, even if not from them personally. That may entice them to open it.)
      Signature
      Jarvis Edwards - Copywriter & Marketer
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  • Profile picture of the author Matthew Iannotti
    Don't do that, that will piss people off and it's very deceptive. That wouldn't be much different than the "Notification of Payment Received" subject lines.

    A simple way without much skill to get people to open emails is to write incomplete thoughts or sentence..

    Ex; Just the other day ...

    Doesn't take much skill or thought to do that and it's pretty effective.
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