Email List Building - Dead or Not?
With the new breed of digital marketers getting into social media, many people wonder whether email list building is dead or in hiatus. Email marketing, despite the emergence of varied media platforms is still considered the holy grail of internet marketing.
Email list building is usually done by offering a hook or freebie like free ebook downloads samples, infographics, reports, or video tutorials in exchange for a sign up. This maneuver is referred to as call-to-actions.
Even the giants of the virtual industry like Facebook, Google, LinkedIn, and Twitter build up their email lists and also send out emails to followers. These are multi-billion dollar companies that prioritize email list building. If the key players in the industry are taking the lead, then all the rest should be able to follow through.
Here are top 3 reasons why you should implement email list building:
1) Create brand awareness. There is no better way to communicate with your audience than email. This is a personalized way to build rapport and trust with your subscribers. You also generate more social shares by way of email marketing as you send subscribers tips and helpful information on a regular basis. These are valuable information that your consumers find worthy of sharing to their networks which captures attention and generate more traffic conversions.
2) Drive immense traffic. It is easy to drive generous traffic or link juice to your website with the use of email marketing. Email subscribers are able to convert consistent traffic without even making use of traditional SEO. This can drive instant traffic to your website, social media sites, and other partner sites online.
3) Sell products and services. Research suggests that around 93% of online users prefer brand interaction via email. This means that most subscribers appreciate being offered or sold something with the use of email rather than social media. Some people don't convert easily but this does not mean that they won't buy tomorrow or in a couple of days. The consistency and personalized approach of email marketing makes it easy to get more traffic conversions.
Email marketing is neither dead nor in hiatus - it is continuously evolving to adapt to the shift and trends of the internet and consumer behavior. In comparison to the social media platform, email list building gets you rapid traffic conversions. Your business needs to tap into a wider net online with the use of email marketing. Creating a strong virtual presence is crucial to getting a large slice of the internet pie and dominating the virtual scene.
Email list building is usually done by offering a hook or freebie like free ebook downloads samples, infographics, reports, or video tutorials in exchange for a sign up. This maneuver is referred to as call-to-actions.
Even the giants of the virtual industry like Facebook, Google, LinkedIn, and Twitter build up their email lists and also send out emails to followers. These are multi-billion dollar companies that prioritize email list building. If the key players in the industry are taking the lead, then all the rest should be able to follow through.
Here are top 3 reasons why you should implement email list building:
1) Create brand awareness. There is no better way to communicate with your audience than email. This is a personalized way to build rapport and trust with your subscribers. You also generate more social shares by way of email marketing as you send subscribers tips and helpful information on a regular basis. These are valuable information that your consumers find worthy of sharing to their networks which captures attention and generate more traffic conversions.
2) Drive immense traffic. It is easy to drive generous traffic or link juice to your website with the use of email marketing. Email subscribers are able to convert consistent traffic without even making use of traditional SEO. This can drive instant traffic to your website, social media sites, and other partner sites online.
3) Sell products and services. Research suggests that around 93% of online users prefer brand interaction via email. This means that most subscribers appreciate being offered or sold something with the use of email rather than social media. Some people don't convert easily but this does not mean that they won't buy tomorrow or in a couple of days. The consistency and personalized approach of email marketing makes it easy to get more traffic conversions.
Email marketing is neither dead nor in hiatus - it is continuously evolving to adapt to the shift and trends of the internet and consumer behavior. In comparison to the social media platform, email list building gets you rapid traffic conversions. Your business needs to tap into a wider net online with the use of email marketing. Creating a strong virtual presence is crucial to getting a large slice of the internet pie and dominating the virtual scene.
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