I have a question in regards to email marketing metrics.
I'm using exact target for emails, and our clicks are 500% higher in exact target than our Adobe analytics visits and google analytics sessions. When I compare Google analytics data to Adobe analytics, the visits and sessions are very close. I was wondering why exact target clicks are so much off from adobe's analytics visits and google analytics sessions.
Are there any resources that may further explain this?
Thanks so much for your help.