Here's some of my million dollar email secrets for you

23 replies
Here's an insight I learned a decade ago that still serves me well to this minute. Here it is:

The most important part of an email is the "from name".

This is so true. Most of us are on lots of people's lists and if you're like most of us, we quickly go through out email inbox clicking delete, delete, delete down the page. But, we might skip a few and keep them to read later.

Some emails we get, we stop everything we are doing and read them right then and there.

This is the power of the "from name".

As a marketer yourself, you have to do whatever you can do to increase the "perceived value" of your from name to your list. You have to do this to get the opens and the clicks (and the money).

You see, most marketers out there are robotic with their emails. Their emails are dry and boring and robotic and just sort of go through the motions. There's no personality to them... no character... no snap or life to them at all.

Those emails sort of blend in with the noise and it becomes quite hard to make money from a list that is soon to be dead.

The key becomes engagement or even getting your list to be somewhat fascinated with you or your business. Getting people interested in you is one thing, having people fascinated with you (or your business/products) is another level to strive for. yes I'm serious.

So Eric, how do you do that?

-- Pick 5 or so things you want the market and your list to know about you personally and use those 5 things often. Example: Hobbies, travel destinations, family members, life occurrences, interests, etc.

(I'll give you one of mine, I go to the Cayman Islands a lot and sometimes for half the summer. We basically live on one of the most beautiful beaches in the world for months each year). I let people know about this and use it all the time in my speech.

-- Use character and personality. Who are you and what are your personality traits? I'm sort of that direct, to the point person from Texas, so I embellish that trait and am now the tough love coach! Ask others about you, how are you and how do they see you? Use that and throw it out there to the market!

Most out there have no personality in their emails and their subscribers don't even know who they are. People buy from those they know, like and trust. PLUS, people are super skeptical and don't believe you so it's important you are transparent or authentic somewhat to get folks to know, like and trust you.

-- Mix it up. Don't just hammer them with sales pitches. Mix in some free advice, some videos of you, or audios, or live webinars. This helps you stand out from the masses because most out there just hammer you with pitch emails.

-- Take them out of your email account (their inboxes) and send them to other pages of you, like your blog and your Facebook page, or YouTube videos. This gets them following you from a different angle. This increases your credibility with them and boosts fascination. For example, they get your text emails and the all of a sudden they get an email from you that sends them to your blog and on your blog is a professional picture of you. NOW, they know what you look like and they admire you more!

-- Smack the Bee Hive! Sometimes it's best to ruffle some feathers. This helps you stand out. It helps you get more attention (and clicks) and it shakes up your list. More pay attention. I've actually used gossip and controversy many times to get a rise out of my list and snap them into paying attention again. I do this with RANTS from time to time and it works like a charm.

Anyway, there are some good insights for you. Now go get to work and make a million!

Respectfully,

Eric Louviere

PS -- It's funny, I often want to write posts like this here and offer some advice, but as soon as I'm about to hit submit on the post, I wonder if I should delete it because of the trolls and haters I know will show up. Anyone else feel that way? Oh well, screw it, I'll hit submit this time.
#dollar #email #million #secrets
  • Profile picture of the author Andrew Fox
    Very solid points and delightful insights, thanks for that monsieur Louviere.
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  • Profile picture of the author Brent Stangel
    Anyone else feel that way?
    Nope!

    I've actually used gossip and controversy many times to get a rise out of my list
    Only a fool listens to and repeats gossip.

    Anyway, there are some good insights for you.
    Totally dependent on who "you" are.
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    • Profile picture of the author Eric Louviere
      Originally Posted by Brent Stangel View Post

      Nope!



      Only a fool listens to and repeats gossip.



      Totally dependent on who "you" are.
      lol, that didn't take long...

      Listen, only a moron would think that this world is NOT attracted to gossip or human emotions or entertainment. I realize it's not the righteous way to go, but this "world" absolutely pays attention to it.

      [Said every reality TV show that ever existed]

      [Said every soap opera ever existed]

      [Said every talk show or news channel that ever existed]

      [Said every newspaper that ever existed]
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      • Profile picture of the author anamahmed
        Originally Posted by Eric Louviere View Post

        lol, that didn't take long...

        Listen, only a moron would think that this world is NOT attracted to gossip or human emotions or entertainment. I realize it's not the righteous way to go, but this "world" absolutely pays attention to it.

        [Said every reality TV show that ever existed]

        [Said every soap opera ever existed]

        [Said every talk show or news channel that ever existed]

        [Said every newspaper that ever existed]
        I Totally agree with you.
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    • Profile picture of the author lgibbon
      Banned
      Originally Posted by Brent Stangel View Post

      Nope!



      Only a fool listens to and repeats gossip.



      Totally dependent on who "you" are.
      Please remember you're only allowed to agree with the OP
      or we'll never hear the end of it.
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      • Profile picture of the author DRP
        Originally Posted by lgibbon View Post

        Please remember you're only allowed to agree with the OP or we'll never hear the end of it.
        Right? I love this culture of narcissism. Nobody's ever wrong, everyone's a special snowflake, or a delicate flower. The general attitude can be summed up as:

        "Anyone that disagrees with me is just a hater, or harassing me."

        To which I say, umm, no. Just because someone might disagree with you, or even calls you out on sprouting BS, doesn't mean that they're harassing you...or a hater.

        It means that you should probably reevaluate your positions and see if they actually have any merit.

        If they do, then present your retort. If they don't, then adjust your positions so they're more congruent with the facts.
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        • Profile picture of the author discrat
          Originally Posted by DRP View Post

          Right? I love this culture of narcissism. Nobody's ever wrong, everyone's a special snowflake, or a delicate flower. The general attitude can be summed up as:

          "Anyone that disagrees with me is just a hater, or harassing me."

          To which I say, umm, no. Just because someone might disagree with you, or even calls you out on sprouting BS, doesn't mean that they're harassing you...or a hater.

          It means that you should probably reevaluate your positions and see if they actually have any merit.

          If they do, then present your retort. If they don't, then adjust your positions so they're more congruent with the facts.
          Actually it goes both ways. Making a retort to someones Thread and telling or inferring that they are a "fool" is in many ways unnecessary and name calling .

          Of course telling people they are a "moron" is too.( But I'm pretty sure Eric wouldn't have used this unless he was being slighted with the disrespectful dig to begin with !)

          But my point is if you do not agree with someone or think they are BS in what they say, reply in a manner without being derogatory or resorting to name calling. No need for it and that in of itself is a form of narcissism
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  • Profile picture of the author discrat
    Nice Post, Eric. I think if people realized that the "from" is so important and instead of trying to come up with cute headlines they would be much farther ahead in their email marketing and overall profitability of thier online business if they concentrated on "from" !!

    Also I can tell you without a doubt about that Gossip thing...if done correctly it can be quite effective.

    Anyone who disagrees does not know what the hell they are talking about

    They obviously cannot make it work for themselves.

    It's about infotainement and in certain context , gossip and small talk can touch a nerve with people and engage them and can serve a purpose..whether it is intrinsically "unnoble" or not



    - Robert Andrew
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  • Profile picture of the author anamahmed
    Well, it is quite hard to follow when comes to emailing, but worth it if you can follow.
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  • Profile picture of the author danieldesai
    Originally Posted by Eric Louviere View Post

    -- Smack the Bee Hive! Sometimes it's best to ruffle some feathers. This helps you stand out. It helps you get more attention (and clicks) and it shakes up your list. More pay attention. I've actually used gossip and controversy many times to get a rise out of my list and snap them into paying attention again. I do this with RANTS from time to time and it works like a charm.
    I know of a few successful email marketers who do this.

    Most people love to be entertained, even by things as stupid as petty gossip...

    As a marketer, it's never a bad idea to capitalize on the things that already catch your prospects' interest as getting attention is half the battle in a noisy, competitive space.

    Great share, Eric!

    Regards,
    Daniel
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  • Profile picture of the author Steve B
    Originally Posted by Eric Louviere View Post

    . . . I wonder if I should delete it because of the trolls and haters I know will show up. Anyone else feel that way?

    Why should you expect anything less? "Smack the Bee Hive! Sometimes it's best to ruffle some feathers."

    When you ruffle some feathers, go on rants, try to "shake things up" . . . isn't it expected that "trolls and haters will show up"?

    If you don't get some people complaining when you "smack the beehive" how will you ever know that you are creating the kind of buzz and shake that you're attempting?

    Steve
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    • Profile picture of the author Sid Hale
      Spot on...

      Originally Posted by Steve B View Post

      Why should you expect anything less? "Smack the Bee Hive! Sometimes it's best to ruffle some feathers."

      When you ruffle some feathers, go on rants, try to "shake things up" . . . isn't it expected that "trolls and haters will show up"?

      If you don't get some people complaining when you "smack the beehive" how will you ever know that you are creating the kind of buzz and shake that you're attempting?
      After all, they (the "trolls and haters") show up PRECISELY because it's your "from name" on the post.

      LOL - for this post in particular... they are actually proving your point.

      After all, what's the point in branding our names, if we don't then utilize that brand?

      The first step to improving click-thrus is to improve your open rate.
      In time, we might even convert a "hater", but you gotta get them to read your message first.
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  • Profile picture of the author seoexpertvineeth
    i think this one help me alot thaan any other blog posts i have read so far related to email marketing. Thanks Eric
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  • Profile picture of the author mypromarketer
    Nice Eric..No Hater here man. I appreciate every single speck of education I can get about this industry (Especially the Free Education, right? lol). Thanks for the post and the motivation.
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  • Profile picture of the author emzi
    Thanks Eric, very informative and helpful.
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  • Profile picture of the author obscott
    Great post - thanks!
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  • Hits the spot. Great informative post. Thanks Eric!
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  • Profile picture of the author art72
    Thanks Eric great info and marketing strategy insights.

    For years, I always hated... the idea of writing emails, despite knowing the importance of building a list, automating communications (and offers alike), and being responsible with my 'language' (as Alan Weiss calls it) to the extent of meeting or exceeding 'the readers' expectations.

    Truth be told, I've started list building, and dumped more in the trash than I've committed to. Mainly due to thinking too far ahead, and not enough action or implementation.

    I love the "Smack the Bee Hive" approach you've mentioned. It fits my "REAL" personality, and while I certainly do not want my list to think I'm too sarcastic, I can be pretty comedic at times, and prior have left "my personality" out of my writings (and emails alike.)

    I'm working on a blog, newsletter, a series of short e-Books, and the email series now, and while I am still in the earliest stages of developing the site, I am not holding back this time. Hell, I've been on/off here for a little over 5 years, and thanks to some resent research am just now feeling; "The worst that can happen is my readers bail, don't purchase, or respect "My Name or My Branded Site Name"... no risk, no reward.

    This piece ties in nicely with a blog post I just read for "guest blogging" as the core principles for email parallel how our peers remember us, and in turn "our offerings" are indeed in a direct alignment to enriching the virtual soil, and cultivating our success.

    Definitely glad you didn't "Hit" the delete button, good stuff man!

    All the Best,

    Art
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  • Profile picture of the author fated82
    Very good insights...I think at the end of the day, we can summarize your insights into Know, Like and Trust....I like the fact that we should work on increasing the perceive value of our name...it makes lots of sense.....thanks!
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  • Profile picture of the author moredeals2011
    Your hook here was the question, and response at the end, Loved it!
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  • Profile picture of the author Aaron Frost
    Hi Eric, Thanks for this great post!
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  • Profile picture of the author jeffreyferretta
    Very Nice information. Thanks for the share!!
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