The most important part of an email is the "from name".
This is so true. Most of us are on lots of people's lists and if you're like most of us, we quickly go through out email inbox clicking delete, delete, delete down the page. But, we might skip a few and keep them to read later.
Some emails we get, we stop everything we are doing and read them right then and there.
This is the power of the "from name".
As a marketer yourself, you have to do whatever you can do to increase the "perceived value" of your from name to your list. You have to do this to get the opens and the clicks (and the money).
You see, most marketers out there are robotic with their emails. Their emails are dry and boring and robotic and just sort of go through the motions. There's no personality to them... no character... no snap or life to them at all.
Those emails sort of blend in with the noise and it becomes quite hard to make money from a list that is soon to be dead.
The key becomes engagement or even getting your list to be somewhat fascinated with you or your business. Getting people interested in you is one thing, having people fascinated with you (or your business/products) is another level to strive for. yes I'm serious.
So Eric, how do you do that?
-- Pick 5 or so things you want the market and your list to know about you personally and use those 5 things often. Example: Hobbies, travel destinations, family members, life occurrences, interests, etc.
(I'll give you one of mine, I go to the Cayman Islands a lot and sometimes for half the summer. We basically live on one of the most beautiful beaches in the world for months each year). I let people know about this and use it all the time in my speech.
-- Use character and personality. Who are you and what are your personality traits? I'm sort of that direct, to the point person from Texas, so I embellish that trait and am now the tough love coach! Ask others about you, how are you and how do they see you? Use that and throw it out there to the market!
Most out there have no personality in their emails and their subscribers don't even know who they are. People buy from those they know, like and trust. PLUS, people are super skeptical and don't believe you so it's important you are transparent or authentic somewhat to get folks to know, like and trust you.
-- Mix it up. Don't just hammer them with sales pitches. Mix in some free advice, some videos of you, or audios, or live webinars. This helps you stand out from the masses because most out there just hammer you with pitch emails.
-- Take them out of your email account (their inboxes) and send them to other pages of you, like your blog and your Facebook page, or YouTube videos. This gets them following you from a different angle. This increases your credibility with them and boosts fascination. For example, they get your text emails and the all of a sudden they get an email from you that sends them to your blog and on your blog is a professional picture of you. NOW, they know what you look like and they admire you more!
-- Smack the Bee Hive! Sometimes it's best to ruffle some feathers. This helps you stand out. It helps you get more attention (and clicks) and it shakes up your list. More pay attention. I've actually used gossip and controversy many times to get a rise out of my list and snap them into paying attention again. I do this with RANTS from time to time and it works like a charm.
Anyway, there are some good insights for you. Now go get to work and make a million!
PS -- It's funny, I often want to write posts like this here and offer some advice, but as soon as I'm about to hit submit on the post, I wonder if I should delete it because of the trolls and haters I know will show up. Anyone else feel that way? Oh well, screw it, I'll hit submit this time.