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cleaning a list of 570,000 email subscribers

by shimshi
10 replies
Hello Warriors,

I work at a Forex company that is about 10 years old. The company is regulated and i think that is doing a pretty good job with its clients

They have a pretty big email list (570,000 subscribers) of people who are trading or were opening a demo/real account in the past. most clients arrived directly from the CRM to an email service provider.

I thinks that there is a need to clean the list from bounced emails, create a new segmentation and try to get the max out of this list

a. what do you think about my thoughts?
b. can you suggest a good service of e-mail list cleaning? i've heard in the past that you should be really careful choosing one....

Thanks
#570 #cleaning #email #list #subscribers
  • Profile picture of the author JaredBlake1
    Maybe there is more to this than I think, but I would simply download your bounced email list from ESP in csv format and depending on how many bounced emails there are, either manually delete the bounced emails or download your entire list in csv format and use duplicate removal tool when comparing the two lists. Of course make a backup of the original list. Good luck sir
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  • Profile picture of the author WontonSoup
    With a list that big, I would just delete bounced emails wholesale.

    Then take users that look like non-openers and create a new opt-in campaign of some kind. Have a giveaway or some other click bait and if they click, you keep them. I've seen a lot of lists using this technique and it's a low budget way to clean up people who aren't paying attention.

    OR if the list is old, probably a lot of the emails are dead, so my inclination would be to have everyone sign up again (offering some kind of click bait) and use that as your active list. So you would send them a link to the new list and have them re-subscribe.

    Export the original list and upload to FB audiences to see how big your custom audience would be. From there you can run ads to reinforce any re-engagement campaign, but you'd need a decent ad budget to do that.
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    • Profile picture of the author shimshi
      Sounds like a great idea, thanks a lot!

      Originally Posted by WontonSoup View Post

      With a list that big, I would just delete bounced emails wholesale.

      Then take users that look like non-openers and create a new opt-in campaign of some kind. Have a giveaway or some other click bait and if they click, you keep them. I've seen a lot of lists using this technique and it's a low budget way to clean up people who aren't paying attention.

      OR if the list is old, probably a lot of the emails are dead, so my inclination would be to have everyone sign up again (offering some kind of click bait) and use that as your active list. So you would send them a link to the new list and have them re-subscribe.

      Export the original list and upload to FB audiences to see how big your custom audience would be. From there you can run ads to reinforce any re-engagement campaign, but you'd need a decent ad budget to do that.
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  • Profile picture of the author Sarevok
    Most autoresponders remove your bounces automatically.

    What you should do, is use a list-cleaning service to remove honeypots, spam traps, and fake emails.

    Here are a few cool ones:

    https://neverbounce.com
    DataValidation | Email Verification & Email List Cleaning
    Email Address Validation Service - Email List Validation Software
    Signature
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  • Profile picture of the author ryanp83
    Banned
    [DELETED]
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    • Profile picture of the author shimshi
      thanks Ryanp83
      have you used their service?
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  • Profile picture of the author solosolutions
    Velocitylistverify.com is really useful when it comes to cleaning bulk e-mails.

    They have are 100% reliable.

    It easily removes spams and other annoying messages from your inbox.
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  • Profile picture of the author jordel
    I agree with other WF members...use a clean service to remove spam traps and such... then start emailing that list and separate openers and clickers...

    Talk soon
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    [PREMIUM SOLO ADS] Quality Traffic for your Biz Opps Offers Check out The Incredible Testimonials!
    >> Check It Out Here! <<

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  • Profile picture of the author DIABL0
    You can also optionally social segment the data.

    Where the data is identified with social media users and all matches are highly likely to be the primary address of the user (address they check often / more responsive) and also extremely unlikely to be any form of a spam trap, etc... This can be very useful, as everyone has throw away accounts these days, that they use to sign up to get a freebie and then rarely check.

    If you want to clean bounces, you are better off using a service that will actually verify each address VS using a bounce file. When it comes to cleaning complainers, traps, etc... I would look at impressionwise, ehygienics, siftlogic and bridge marketing.
    Signature
    How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
    20+ Years Exp . . . . . . . . . . . . Email - CPA - PPL
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  • Profile picture of the author toceng
    social segmenting is the way to go.... any good software that we can use ?
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  • Profile picture of the author ryanoakley
    Firstly, you need to make sure that you are looking at hard bounces and not soft bounces. Hard Bounces should be deleted immediately and I imagine they are by your list management software. Usually you'll remove those hard bounces pretty quickly.

    Soft bounces are a little bit different and should be handled with care because it doesn't mean that they are not good email addresses. It just means that you are having some issues hitting the email server or being delayed by the email server for whatever reason.

    You should definitely be segmenting, that's just a given in this day and age. You should also definitely have a retargeting strategy implemented for this email list as well that works with the email list.

    There's a lot of different ways to set this up but I recommend signing up with Ryan Deiss's DigitalMarketerLabs as he's got a pretty solid retargeting strategy and list segmentation strategy as well.
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