How do I get folks to signup for my Newsletter?

by mimart
15 replies
Hello everyone,

I got such valuable feedback from my last post/question, I'm turning to you folks again for some answers. Thanks in advance for being there and being willing to share your experience and expertise.

A lot of folks stressed the importance of mailing to my list, a list I obtained from entries to my Giveaway. I've done that, but it's a one-off deal. From what I'm understanding, CAN-SPAM prohibits me from using that list further because it's not implied consent to marketing emails. I sent a "thank you / special offers available" email on 3/30 to all 2400 entrants. Out of over 400 who viewed it, 15 marked the email as Spam and 108 requested their name removed from list, so far. Outside of this Giveaway list, I have only 14 legitimate subscribers to my Newsletter.

Here's my question: How do I get folks to sign up for my newsletter so I can legally market to them by email? I sell physical products through an online-only store. I sell specialty-steel knives.

I've inserted a Newsletter signup form into my Facebook page as well as the one on the Footer page of my website. I'd appreciate any suggestions or advice you folks can give me here. Suggestions about incentives to get people to sign up would be welcome too. Thanks in advance. My website: Damascus Knives | Alloy Steel Knives - Damascus Steel Knives PLUS

Regards,

mimart
#folks #newsletter #signup
  • Profile picture of the author Sarevok
    Offer a free knife in return for them subscribing.

    I know what you're thinking. "There's no way in hell I'll give them a free knife!".

    Well, you're in luck.

    I actually know of an affiliate offer on ClickBank that will give your audience a free knife. All they have to do is pay shipping. (Lol. Sweet right?).

    After looking in the ClickBank marketplace, there are actually TWO free knife offers.

    So, here's what to do.

    # 1 ) Create a lead capture page that says something like this: "Join Our Newsletter And Get TWO Free Knives Shipped To Your Doorstep!".

    # 2) On Your Thank You Page, have two links to the two ClickBank offers. (Promote them as an affiliate of course).

    # 3 ) Boom. Now your customers are happier than a pig in dirt, and you can continue to followup with them, ethically and legally. And, you can begin to pitch your own knives.

    This will work like gangbusters. Thank me later after you sell your first million.



    PS:

    To find those two ClickBank knife offers, just type in "knife" when searching the ClickBank marketplace.

    Wishing you the best...

    Mike DeVincent
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    • Profile picture of the author answergal
      Well you got a great piece of advice from Sarevok aka Mike.

      You could also offer a purchase discount for signing up to your list. Just tell them, "sign up here and get a 30% discount on your first order... plus get other great discounts only available from our email newsletter"

      I don't know what your "giveaway" consists of, but typically, you'd request that they join your list in order to receive whatever you're giving away. So "sign up to my great newsletter and I'll send you xxx for free"... the so-called "ethical bribe." So think of getting your subscribers right from your giveaway. 2400 got our free thing, that should have given you 2400 subs.

      A "deeper" way to build you list is to incorporate a blog into your website. Blog about things related to your product, and within the context of each blog post, ask people to sign up to your list to get more great info about xyz"

      Your email list won't be worth much if you don't keep people engaged in your message, though. You can do this by sending them great info, entertainment or a pretty regular mailing of discounts, specials, and other freebies... the key... these things should be available only to your list, or alternatively... promote the fact that these specials might be missed and your emails will remind them before the time expires.

      I'd love to hear more about what your Giveaway was...
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      • Profile picture of the author mimart
        Originally Posted by answergal View Post

        Well you got a great piece of advice from Sarevok aka Mike.

        You could also offer a purchase discount for signing up to your list. Just tell them, "sign up here and get a 30% discount on your first order... plus get other great discounts only available from our email newsletter"

        I don't know what your "giveaway" consists of, but typically, you'd request that they join your list in order to receive whatever you're giving away. So "sign up to my great newsletter and I'll send you xxx for free"... the so-called "ethical bribe." So think of getting your subscribers right from your giveaway. 2400 got our free thing, that should have given you 2400 subs.

        A "deeper" way to build you list is to incorporate a blog into your website. Blog about things related to your product, and within the context of each blog post, ask people to sign up to your list to get more great info about xyz"

        Your email list won't be worth much if you don't keep people engaged in your message, though. You can do this by sending them great info, entertainment or a pretty regular mailing of discounts, specials, and other freebies... the key... these things should be available only to your list, or alternatively... promote the fact that these specials might be missed and your emails will remind them before the time expires.

        I'd love to hear more about what your Giveaway was...
        Thanks for your reply. Unfortunately, I've realized after the fact that I missed out on a great opportunity to collect subscribers in addition to entrants
        when I did my Giveaway promo. I gave away a really nice Damascus knife.

        I was hesitant to ask folks to sign up for my newsletter as a requirement for entering my Giveaway because I was focusing on the wrong thing: Facebook/Instagram page LIKES and FOLLOWS rather than building my subscriber list. I assumed the extra requirement of newsletter subscription would scare away LIKErs and FOLLOWers. Live and learn! I get a lot more reach with my Facebook and Instagram posts, but it hasn't translated into sales.

        Great suggestion about playing up the exclusivity of info/offers to newsletter subscribers. I plan on borrowing news and product introductions gleaned from industry publications to use in my monthly newsletters along with whatever's on sale in my store for that month.

        Thanks again for your input.
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    • Profile picture of the author mimart
      Originally Posted by Sarevok View Post

      Offer a free knife in return for them subscribing.

      I know what you're thinking. "There's no way in hell I'll give them a free knife!".

      Well, you're in luck.

      I actually know of an affiliate offer on ClickBank that will give your audience a free knife. All they have to do is pay shipping. (Lol. Sweet right?).

      After looking in the ClickBank marketplace, there are actually TWO free knife offers.

      So, here's what to do.

      # 1 ) Create a lead capture page that says something like this: "Join Our Newsletter And Get TWO Free Knives Shipped To Your Doorstep!".

      # 2) On Your Thank You Page, have two links to the two ClickBank offers. (Promote them as an affiliate of course).

      # 3 ) Boom. Now your customers are happier than a pig in dirt, and you can continue to followup with them, ethically and legally. And, you can begin to pitch your own knives.

      This will work like gangbusters. Thank me later after you sell your first million.



      PS:

      To find those two ClickBank knife offers, just type in "knife" when searching the ClickBank marketplace.

      Wishing you the best...

      Mike DeVincent
      Thanks for your reply. What a great idea! I have no idea how ClickBank works, but a little research will fix that. Thanks again for a great suggestion.
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    • Profile picture of the author anayb
      Originally Posted by Sarevok View Post

      Offer a free knife in return for them subscribing.

      I know what you're thinking. "There's no way in hell I'll give them a free knife!".

      Well, you're in luck.

      I actually know of an affiliate offer on ClickBank that will give your audience a free knife. All they have to do is pay shipping. (Lol. Sweet right?).

      After looking in the ClickBank marketplace, there are actually TWO free knife offers.

      So, here's what to do.

      # 1 ) Create a lead capture page that says something like this: "Join Our Newsletter And Get TWO Free Knives Shipped To Your Doorstep!".

      # 2) On Your Thank You Page, have two links to the two ClickBank offers. (Promote them as an affiliate of course).

      # 3 ) Boom. Now your customers are happier than a pig in dirt, and you can continue to followup with them, ethically and legally. And, you can begin to pitch your own knives.

      This will work like gangbusters. Thank me later after you sell your first million.



      PS:

      To find those two ClickBank knife offers, just type in "knife" when searching the ClickBank marketplace.

      Wishing you the best...

      Mike DeVincent
      Superb! a really great piece of advise; its an eye opener.
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  • Profile picture of the author agmccall
    I would look at creating a simple .pdf about knives. For example. your specialty is Damascus Steel Knives. I would create a guide on "How to properly sharpen a Damascus Steel knife" or "How to properly clean and care for your Damascus Steel knife" You can probably come up with a better idea than I can.

    al
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    A bar of iron cost $5. Made into horseshoes, it's worth $12. Made into needles, it's worth $3500. Made into balance springs for watches, it's worth $300,000. Your value is determined by what you are able to make of yourself

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    • Profile picture of the author mimart
      Originally Posted by agmccall View Post

      I would look at creating a simple .pdf about knives. For example. your specialty is Damascus Steel Knives. I would create a guide on "How to properly sharpen a Damascus Steel knife" or "How to properly clean and care for your Damascus Steel knife" You can probably come up with a better idea than I can.

      al
      Thanks for your reply. I've thought about putting some type of infoarticle together to offer as a freebie for incentive, but I just can't convince myself it's something knife folks would want.

      If my product was information, I could see offering a free teaser on the subject of that information as an incentive. What you're suggesting would be the easiest thing to offer as an incentive; downloadable and customizable.

      I just have to come up with some information I can package that's not easily obtainable from the internet (without a lot of digging), and that knife folks would find useful, i.e., I've done the digging for them and put it all in a nice package. Thanks again for your suggestion.
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  • Profile picture of the author Steve B
    Mimart,

    Was your giveaway such that anyone could take advantage of it, whether they had an interest in your products or not?

    I ask because the Internet, at times, seems to be overrun with freebie seekers, people that don't really have an interest in your niche but still will go to great lengths to be the recipient of a free offer.

    If your list is mostly freebie seekers, then it will not be worth a lot to you. With so many people wanting off your list after one promotion (15+108) that could be part of your problem.

    I think if I were in your shoes, I would try to save or "capture" those who are interested in the niche out of the 2400 names you have (giveaway entrants). I would send another very non-threatening email to that list which would serve to put folks on your subscriber's list or they would never hear from you again.

    Send them a copy of your newsletter as a followup to their entering your giveaway. Make sure it contains very helpful, quality, current niche information - stuff that someone in the niche would really devour.

    Just remember, you are trying to build an audience of active niche prospects. Freebie seekers and others that have no interest in your market will do you no good. Don't worry about the numbers per se. If only 50 people out of 2400 join as subscribers - so be it! You'll have a base of prospects that you can work with.

    IMO, some of the advice you have received in this thread is not going to help you get subscribers that have an interest in your products. You want people on your list - you don't need to promote other people's business right now. Focus on your own business.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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    • Profile picture of the author mimart
      Originally Posted by Steve B View Post

      Mimart,

      Was your giveaway such that anyone could take advantage of it, whether they had an interest in your products or not?

      I ask because the Internet, at times, seems to be overrun with freebie seekers, people that don't really have an interest in your niche but still will go to great lengths to be the recipient of a free offer.

      If your list is mostly freebie seekers, then it will not be worth a lot to you. With so many people wanting off your list after one promotion (15+108) that could be part of your problem.

      I think if I were in your shoes, I would try to save or "capture" those who are interested in the niche out of the 2400 names you have (giveaway entrants). I would send another very non-threatening email to that list which would serve to put folks on your subscriber's list or they would never hear from you again.

      Send them a copy of your newsletter as a followup to their entering your giveaway. Make sure it contains very helpful, quality, current niche information - stuff that someone in the niche would really devour.

      Just remember, you are trying to build an audience of active niche prospects. Freebie seekers and others that have no interest in your market will do you no good. Don't worry about the numbers per se. If only 50 people out of 2400 join as subscribers - so be it! You'll have a base of prospects that you can work with.

      IMO, some of the advice you have received in this thread is not going to help you get subscribers that have an interest in your products. You want people on your list - you don't need to promote other people's business right now. Focus on your own business.

      Steve
      Thanks for your reply and for the good suggestion. To answer your question, yes, the majority of the promo entrants seemed to be freebie seekers. I advertised my Giveaway/Sweepstakes on a couple of online lists that specialize in advertising same. The signup form was accessible thru my Facebook page and entrants were required to have an active Facebook acct. to qualify.

      Your suggestion to contact the entrant list again is a good one. Should I make the next contact a copy of the Newsletter w/an opt-in/opt-out option? Or should the email contacts be separate?

      After familiarizing myself with ClickBank and a little more thought, I agree with you on shying away from the ClickBank suggestion for now. Thanks again for your input and suggestions.
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  • Profile picture of the author discrat
    " Join my Vip List for FREE and as a Member Only you will have Special Access to Discounts on the Latest Collection of Knifes and Cutlery"
    Signature

    Nothing to see here including a Sig so just move on :)

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    • Profile picture of the author mimart
      Originally Posted by discrat View Post

      " Join my Vip List for FREE and as a Member Only you will have Special Access to Discounts on the Latest Collection of Knifes and Cutlery"
      Thanks for your reply and suggestion. I'll take it under consideration.
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  • Profile picture of the author pankja
    Hi Mimart,

    I m not into this stuff but If I replace myself in your shoes then I would first find out the biggest problem and challenge that people face while using Knives I mean using ordinary knives. I will think who are the people most use this. Then considering that I will create PDF guide or video guide or infographics that how to solve this biggest problem or challenge and I will give it for free in my landing page in exchange of their email. This stuff must be valuable and people must start thinking in a way that they are getting solution for their problem for free if they go outside or in market they have to pay for this valuable information that you are providing for free. Then further in my follow up email I will give them better solution to problem or challenge using my Damascus Steel Knives.

    Or give your product on trial basis mentioning on your landing page in exchange of their email if people like they will keep and pay for that if don't no worry take it back from them. Hope so it will work. So market without marketing. Sell without selling to them. People don't like to be sold. Give immense value to customer, client, subscriber whatever the case. Hope this works.

    Thanks,
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    HANGOUT WITH ME HERE

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    • Profile picture of the author mimart
      Originally Posted by pankja View Post

      Hi Mimart,

      I m not into this stuff but If I replace myself in your shoes then I would first find out the biggest problem and challenge that people face while using Knives I mean using ordinary knives. I will think who are the people most use this. Then considering that I will create PDF guide or video guide or infographics that how to solve this biggest problem or challenge and I will give it for free in my landing page in exchange of their email. This stuff must be valuable and people must start thinking in a way that they are getting solution for their problem for free if they go outside or in market they have to pay for this valuable information that you are providing for free. Then further in my follow up email I will give them better solution to problem or challenge using my Damascus Steel Knives.

      Or give your product on trial basis mentioning on your landing page in exchange of their email if people like they will keep and pay for that if don't no worry take it back from them. Hope so it will work. So market without marketing. Sell without selling to them. People don't like to be sold. Give immense value to customer, client, subscriber whatever the case. Hope this works.

      Thanks,
      Thanks for your reply and suggestions. I'll give it some thought.
      {{ DiscussionBoard.errors[10617297].message }}
  • Profile picture of the author Firecart
    Answer is simple. If you want to capture email ID's of your website or blog traffic, try to display your newsletter widget at the top of the blog. According to research 70% of audience don't scroll if they are not interested in the topic. Get time tracking pop-up which will help visitors to submit their email address for future newsletter or blog update. That's a good way to get newsletter signup from facebook page.
    {{ DiscussionBoard.errors[10620349].message }}
  • Profile picture of the author Firecart
    Answer is simple. If you want to capture email ID's of your website or blog traffic, try to display your newsletter widget at the top of the blog. According to research 70% of audience don't scroll if they are not interested in the topic. Get time tracking pop-up which will help visitors to submit their email address for future newsletter or blog update.
    That's a good way to get newsletter signup from facebook page.
    {{ DiscussionBoard.errors[10620350].message }}

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