The Money Is In The -

"The $ is in the VALUE of what you give and offer."

Good point Amuro and to me this all adds up to TRUST!

It's amazing how easy internet marketing can be when your customers actually trust you and love the value you have been giving them.

Personally I hate the hard sell and have never been very good at it. Much prefer the softly approach, sort of like talking to a mate and saying "listen pal, this is great and its made for loads of dosh, you've really got to check it out"..sort of approach.

Sounds like Verena has got a good thing going there.

Cheers
Jon

The $ is still in the list. Without it you won't make it. Regardless if your product has a higher value or quality or it's a crap. Hey... crap is a name of quality too... and there's a huge market who love to buy this kind of low quality product. Don't forget that! IMHO.

In synonym to say the $ is in the list... I'd say the $ is in the traffic.
If you can bring traffic to the product you sell, even without a list... then you must get at least a prospect.

So a good value product on a good list will do the trick

I remember Frank Kern also said the same about the whole "money is in the list" perception.

However, I'd like to add something.

You can provide value and sell at the same time.

For example, if you're promoting a muscle building product you can give genuinely helpful advice to your list, and in those same emails, sincerely recommend the product by pointing out that it has even more detailed information like what you just provided for free.

The key is to build that level of trust and authority by sharing things that actually help your audience.

Once that happens, your list will believe you when you say something is good, and if they actually have the money, they will buy.

Regards,
Daniel

You have a very good point there.

"The $ is in the VALUE of what you give and offer." You have to make your product valuable.

The $ depends on what you offer. It depends on the quality.

For those who are on my email list, you will know that I don't offer anything but just provide content for the first 7 emails.

And when I recommend, I tend to recommend tools and resources FIRST.

Things like Wordpress themes for blog, landing page and membership sites, web hosting, domain and autoresponder.

Because I feel these are things which every marketer needs and should focus on as priorities.

Then I recommend courses.

However because of issues I have had with Hostgator which I posted here last year. I will have to recommend another hosting.

I deliberately leave my headline of this trend blank as I know different marketers have different perceptions of how to make money based on different learning and applying experiences.

Speaking of Frank Kern, I remembered him shooting a video of a Master Credit Card and how he uses that as an example of offering value in terms of design, packaging and servicing.

*Yawn*.

Who knew that you make more money helping people than tricking them

So Verena will set up a wordpress blog with the theme once she has your domain that you already created for $25? I am assuming for there it is your responsibility that you place the content in the right manner. Am I correct?

You are correct, not all lists are equal and that is why you need to segment your lists. Some of my smaller lists bring in the most profits.

When you give away a lead magnet to get someone to opt-in to your list, this is a list of prospects. These are the people who are entering the top of your sales funnel. List building is a beautiful thing because after you have your sales funnel all set up the follow up messages automatically move people through your funnel.

It allows you to automate a large part of your business. This allows you to automatically build the know you, like you and trust you attitudes that change prospects into buyers.

A couple of my smallest lists that bring in the most profits are my JV Partner list and my Affiliate list. So it is important to remember that profitable lists are not always lists that you sell to.

I hope this has been helpful,
Steve Yakim

Hi Amuro,

You are right The $ is in the VALUE of what you give and offer, with regards to helping your subscribers find solutions to problems they are trying to solve.

I myself am on numerous list, I will be unsubscribing from many though but, man whenever there is a IM launch, say like something on JV Zoo, i get inundated with emails, and most just copy and paste the same crappy email.

Last year, to my surprise I even got a few emails from some what I consider top marketer's and they too were doing the copy and paste thing, I was like, WTH?

You have got to try and find a way to be different and set one's self apart from the crowd.

Like with buying a home or car, how is the service after the sale?

Also, I have purchased from a marketers and instead of sending me to my product, I get blasted with a crap load of upsells and down sells, sometimes as many as 8 upsells and downsell. How many is enough.

Can you imagine McDonalds continuing to try and upsell you after you said no the first time.

We've got to treat our list subscribers with care trying to find out how we can best help them.

target newbies that buys product online ... give good guidance and the money will come rolling

a list is like your everyday friend

how you treat them

its how they treat you back

The most important thing about list building is giving people a reason to want to be on your list to begin with. When the people on your list WANT to be on your list, there's money in it.
Simple.

the money is in the bank

hehehe

is it ?

I think the money is in the perception of you....

I can give alot of value (aka content) but if the subscribers don't have a good perception of me, no matter what I do, they won't buy from me.

Look at Apple....do they give you alot of value before you buy from them?

No....

But they did plant a perception of high quality, innovation products in our mind and now, no matter what they sell, there are people buying them.

So the question is, how can you build a perception that will make people want to buy from you.

good post here bro ..keep it up

Well, I don't solely agree with 'the $ is in the list' nor do I think '$ is in the Value'

But what I is it's kind of a combination of High Quality traffic, Persuasive Emails.

Now there are people who are making tons of money, that too with repeat customers by selling Average Products.

Most of the time it's rehashed stuff, nothing original.

Yet still IM'ers who know the proper combination of High Quality Traffic and Highly Persuasive emails which kind of jacks up the Perceived Value of your product too.

So, I think the money is really in the Traffic and Emails.

Just my two cents.

So a good value product on a good list will do the trick

good post here bro

All good points here. Thank you for bringing up this discussion.

At the end of the day, the quote still stands....because whether you have a great product or a crappy product, without a list it's tough to make consistent money.

Of course, you want to think that high value brings the $, but that's not necessarily the case.

There are lots of products that don't get the exposure they need to make their creators any profit.

Remember, on book covers it often identifies an author as "BEST SELLING." I've never seen a NY Times review a book and identify the author as "Best writing"....

So, SALES is everything. At the end of the day, if you want to make money, you need sales. To make sales you need a list and you need traffic....

Thanks to all for your insights.

Pat

Let me ask a question... What is the foundation of your business. You need to think of your business as a tall building, a skyscraper. Without a solid foundation all the wind, rain and other elements that can affect a building, it would fall down.

Just like a tall building your business should have a solid foundation for your business to be successful. The foundation of my business is my email lists. People can copy, steel or create a better product than me or I could lose my business and I could still make money because I have a solid foundation which I have built my business on, my email lists.

People can do all those things to me and if I still have my lists, I will still be able to make money while I rebuild. People can't take my lists from me or copy my lists.

When was the last time you bought an IM product from a facebook ad, or by searching the internet with a search engine or from an article or blog post?

Isn't it from being bombarded with emails! This is because a marketer is using a partner or affiliate list to leverage other people's lists. It is the leveraging of others people's lists that can really put the money in the list.

One of the problems is that it can be very difficult to leverage other people's lists if you don't have a list to reciprocate by mailing to your list. Put when you have your own products and other marketers promote your product you will add more people to your list making your list more valuable.

If you don't know how to apply leverage, Jack Humphry has just put out a free report on leverage and how to apply it at...

The Leverage Black Book | The Leveragists

Email Marketing is the best foundation you can build your business on.

Best regards,
Steve Yakim

Having a list and providing value are like two legs of an athlete , with two solid legs and good training he can win a medal. imagine a Good value product but not able to get exposure ( of course other traffic enticing methods are there, but a targeted list helps most ) and imagine a crappy product , people may buy it, for a low price.. because without value you won't have a good success.. and how many bad product sellers have made good money ? any example ?

Money is in the relationship with your list. plus you get paid for the value you bring to the marketplace but everything starts with the relationship you have with your list.

Pfffftttt.....
How is it that CocaCola, Irish Spring soap, McDonalds, etc. can all be making money for decades before email came out?

Hint: They might be businesses that have products for sale that they then market using the available tools to reach as much of their targeted market as possible...

Maybe the 'money' is in having a solution to a problem that actually works...

If the money was in the list then we would all be rich by now

I am in total agreement with what you said Amuro the money is in the value of the content we put out.

What we put out should be:
1 Engaging
2 Great value
3 Entertaining

Dont be dead and boring.