Sending emails to about 50,000 recipients brought us between 25 and 35 leads (with remarketing). (about 3 times we had those numbers).
Now with different agencies we had 3 attempts and the results were very bad. About 1-3 leads were the result.
I think that the email template has been optimized compared to our first 3 successful attemps.
Better Images, more personalization, more links. But the results are so bad, there is something odd here.
When requesting the stats it came out that the click through rate is extremely low. The ctr is about 0,5 % which is very low (ctr, not click rate). Normal is between 3-5 in our niche.
We are not able to find the mistake. The agency says "everything is ok".
Did something here ever face a smiliar problem?
Where to begin if over 90% of the leads are gone?