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A Good Email Subject Line?

by Copydog
8 replies
Recently got an email with this subject line
in my email inbox:

Ditch the Diet Drinks and Synthetic Sweeteners

In my opinion it's weak.

Do you agree?

If not, why do you think it's an effective subject line?

(Sent by a natural health supplements business.)
#email #fails #line #subject
  • Profile picture of the author Useful Survival Tools
    Originally Posted by Copydog View Post

    Recently got an email with this subject line
    in my email inbox:

    Ditch the Diet Drinks and Synthetic Sweeteners

    In my opinion it's weak.

    Do you agree?

    If not, why do you think it's an effective subject line?

    (Sent by a natural health supplements business.)
    I agree. A good email subject line should be something that arouses curiosity from your readers. It could be formed in a question form like: 5 Reasons Why You Should Stop Drinking Diet Coke Now, or Top 3 Facts That The Soda Industry Is Not Telling You...

    Lol. I'm not really an expert in email subject lines but I think what I mentioned just now is better than the ones advertised by the health supplement email
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  • Profile picture of the author lostsouls
    I would agree, the subject line just feels a little bit too cheesy and I would not be inclined to open the email

    I am new to all this but I would probably go with something along the lines of

    Why Synthetic Sweeteners are bad for you?


    maybe it is just me, but If I am asked the question, I am more curious to find out why they would be bad for me
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  • Profile picture of the author Copydog
    In my opinion it's a bad subject line because it's too
    predictable – the recipient knows what the email is
    about, so why open it?

    No curiosity factor.

    Also, most people know that diet drinks and synthetic
    sweeteners are bad for us.

    A better subject line might have been

    Why You Should Never Ever Drink This...

    Or

    One of The Most Dangerous Things You Can Ever Put in Your Mouth...

    Would you agree?
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  • Profile picture of the author T S Chan
    - The Diet Drinks Industry Have LIED to You...
    Signature
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  • Profile picture of the author imkingcash
    I think it's weak too. People don't understand how powerful a subject line can be. A better one might be

    Health Update: Reasons Why You Should Ditch the Diet Drinks and Synthetic Sweeteners The Food Industry Doesn't Want You To Know

    If they add some health facts and stats, it may even get a good conversion rate to whatever they're selling. But this specific email seems like it might be SPAM
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  • Profile picture of the author enjamulahsan
    Banned
    Keep thinking a good mail subject can increase / discrease your conversion. SO its important...
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  • Profile picture of the author Sirrak
    Find another way to state the facts that is witty and sparks curiosity.
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