I just started running Facebook ads and just discovered something interesting - only 13-17 year olds are clicking on the ads and opting in to my list.
Could this be a reason for low sales? My email sequence is very complex and has been reviewed by a copywriter and has high segmentation.
I just think about when I was 13-17 I never even thought about buying something online (didn't have a credit card to buy stuff either).
Have any of you had any experience targeting towards teenagers? Do you think I should get out of this place?