Are teenagers too young to target?

4 replies
Hey guys, I've been promoting a sports themed affiliate product through email marketing for a few weeks now. I've doubled my initial investment, so I can't complain about that, but truthfully I'm a bit disappointed in the sales considering I got 9,000 email subscribers and only made $1,000 in sales on a $60 product.

I just started running Facebook ads and just discovered something interesting - only 13-17 year olds are clicking on the ads and opting in to my list.

Could this be a reason for low sales? My email sequence is very complex and has been reviewed by a copywriter and has high segmentation.

I just think about when I was 13-17 I never even thought about buying something online (didn't have a credit card to buy stuff either).

Have any of you had any experience targeting towards teenagers? Do you think I should get out of this place?
#target #teenagers #young
  • Profile picture of the author imkingcash
    I would say target them, but it should be more of a way for them to grow with you and your content. If a 13-year-old likes your stuff and has been following your work for 5-7 years, they'll buy whatever you put out. I would say enjoy the little sales you have, simplify your sales copy to gear towards your demographic and let them grow with you. You may see a higher conversion years down the line when these guys get jobs and have credit and debit cards to make online purchases. Some may even go as far as asking their parent to buy the product for them.

    Ideally, you want to target people in their twenties and up because these are people who are more likely to have an income and credit and debit cards. With that being said, you may need to start targeting an older audience to get these results
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  • I think it's better to keep these younger audiences at bay, since they are also an asset once they stay with your through the years. However, it's better if you just don't stop there. Maybe you can try running another campaign which is more geared towards older audiences, that way you can target those who have the resources to pay for your products and services.

    Goodluck.
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  • Profile picture of the author tich
    Originally Posted by TheAmericanIdealist View Post

    Hey guys, I've been promoting a sports themed affiliate product through email marketing for a few weeks now. I've doubled my initial investment, so I can't complain about that, but truthfully I'm a bit disappointed in the sales considering I got 9,000 email subscribers and only made $1,000 in sales on a $60 product.

    I just started running Facebook ads and just discovered something interesting - only 13-17 year olds are clicking on the ads and opting in to my list.

    Could this be a reason for low sales? My email sequence is very complex and has been reviewed by a copywriter and has high segmentation.

    I just think about when I was 13-17 I never even thought about buying something online (didn't have a credit card to buy stuff either).

    Have any of you had any experience targeting towards teenagers? Do you think I should get out of this place?

    Increase the target age groups.
    You might get less leads and clicks but I'm sure you will get more sales.
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  • Profile picture of the author Imamarketer2
    While it's a good idea to diversify your marketing, don't discount the teens. They do have money to spend and if they like something they are likely to share it with their friends - more so than adults.
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