And I don't mean friends and family, but I mean going to the mall and asking people for it.
Well, I guess that alone wouldn't cut it because they don't have a reason to give you their email address.
But what if you build a short survey (which also ends up collecting more data about your consumers) and asking for the email within the survey.
To entice people to participate in your survey you could tell them they'd enter a draw to win a iPad mini or something.
Your thoughts please.