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Email marketing and asking for the sale

by mrdeflation
8 replies
You have an ice cold traffic lead you collected that opted in for a bribe...

They are now in your email marketing funnel.

You are trying to sell them your $39/month core offer.....

At what point after leadmagnet optin in the email follow up series are you asking for the sale to an evergreen core product?

First couple emails then put them in general newsletter list?

Send them tons of free content over the next couple weeks THEN ask for a sale?
#email #marketing #sale
  • Profile picture of the author sendasaf
    Roughly I do 3 emails to warm them up, giving them something of value for free and a hint there is something exciting coming, which is what I will sell to them in the 4th email.
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  • Profile picture of the author James Levine
    Check out some of Jason Capitol's training...
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  • Profile picture of the author T S Chan
    At the end of every email, that's a link to my paid offer.
    Signature
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  • Profile picture of the author celente
    content first

    next the offer / link / action

    most people screw all of it up.

    I did too, took 2 years before I mastered all of it, and became good at the COPY side of
    things.

    in my last 7 years study, i have noticed it takes an average of 11 emails, yes... 11 before someone
    buys.

    so all these newbies out there thinking, WHY DO THEY NOT BUY ON THE FIRST time, must be a nervous wreck! haha. LOL
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    Create a $5000 USD a month Business. 1-on-1 Coaching. By 6 figure marketer! - CLICK HERE
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  • Profile picture of the author katrim
    I recommend reading this article, but I'll try to do a TL;DR below.

    Customer Value Optimization: How to Build an Unstoppable Business

    TL;DR: Basically what Ryan Deiss suggests is that you'll be much more likely to make more sales/money from your freebie subscribers if you get them through a funnel that looks like this:
    Freebie -> Tripwire product (generally a non-expensive product, ie $7, $9, $12 etc.) -> Core offer (your $37 evergreen product) -> Maximizer ($67-$97).

    Reasoning is that if you present them directly with an expensive product they might very well say no, thanks and it's very likely they got colder than my feet at night (I have really bad peripheral circulation).

    Perhaps they would be interested in a cheaper, simpler product, just to get a taste of what you've got but you'll never know if you lost them on the first (or 2nd or 3rd) approach.
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    Get This Facebook Loophole!
    I reached one in every 215 US citizens with a simple Facebook post spending only $42. Click here to see how I did it

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    • Profile picture of the author mrdeflation
      Originally Posted by katrim View Post

      I recommend reading this article, but I'll try to do a TL;DR below.

      Customer Value Optimization: How to Build an Unstoppable Business

      TL;DR: Basically what Ryan Deiss suggests is that you'll be much more likely to make more sales/money from your freebie subscribers if you get them through a funnel that looks like this:
      Freebie -> Tripwire product (generally a non-expensive product, ie $7, $9, $12 etc.) -> Core offer (your $37 evergreen product) -> Maximizer ($67-$97).

      Reasoning is that if you present them directly with an expensive product they might very well say no, thanks and it's very likely they got colder than my feet at night (I have really bad peripheral circulation).

      Perhaps they would be interested in a cheaper, simpler product, just to get a taste of what you've got but you'll never know if you lost them on the first (or 2nd or 3rd) approach.
      Except I have been through DM's funnel and honestly sucked to me but that's just my .02

      signed up for their lead magnet, got 3 emails basically calling me an idiot for not buying their upsell to the $7 tripwire.

      I purposely wanted to walk through the funnel so I bought the $7 tripwire to see what emails I would get.

      I got 3 more condescending emails calling me a moron for not taking advantage of their "limited time offer to join DM Lab" (which isn't very limited)

      I didn't sign up for DM lab so I could see where my email ends up..

      After the 3 upsell tries they put me on a regular newsletter list.

      Maybe it works for them but NO way would that work for my market..LOL
      Signature

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  • Profile picture of the author Isaiah Jackson
    If all you got is that core offer.

    Check out Ben Settle's Email Players.

    or just get on his email list and see how he does things.

    Isaiah
    Signature
    Send Emails, Get Paid - My business summarized in four words. For the how-to go here
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  • Profile picture of the author fulfilledlife
    For any new subs I usually have 3 warm up emails in which I share very high value and useful information, then I have 7 emails campaign in which each email designed to sell my core product.

    I usually don't have link to offer in every email, but every email is designed to bring sub closer to a buying decision.
    Signature

    Try not to become a man of success, but rather try to become a man of value - Albert Einstein

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