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Email Marketing still works?

by taim
61 replies
Just wondering if Email Marketing is still an effective way of marketing online? I myself don't really bother to open any unknown email, or they automatically go to spam. And I think most people do the same now a days because they all know about marketing emails.

Then what return you guys are getting from email marketing? Is it good?
#email #marketing #works
  • Profile picture of the author AnthonyKell
    It still works 100%. But it all depends on what happens before someone gives you their email, and afterwards.

    If you have given the prospect good value upfront, if you have created a sense of trust beforehand, they will likely open your initial emails.

    If you then provide excellent value in those emails (and not simply hard sell in them) then they are even more likely to continue opening those emails.

    The relationship with your email prospects is absolutely key to having success.

    On the other hand, give them a terrible free report, hard sell to them from email 1, and bombard them with daily emails, the prospect is very likely to unsubscribe and block your email address.

    I hope this helps!
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    • Profile picture of the author IdosellShop
      Works fine but if you target your own customer base + offer affiliate program to them- let your base work for you.
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    • Profile picture of the author desireedavid
      I also don't think that daily emails are effective. Most clients find it annoying to get daily emails. An average of 2-3 times per month is the best frequency for me (at most once a week).
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  • Profile picture of the author webmarke
    It works but open rates are going down it seems. But considering that your other option is to send your traffic directly to a sales page (this method only converts 1%-2% into sales), you are still going to get a higher ROI if you send your traffic to a squeeze page, build a trusting relationship with them, and then try to promote products that help them as a way to make an income.
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  • Profile picture of the author Useful Survival Tools
    Yes it does but it requires a good strategy to improve the conversion of an email series. For one, it should have good value to the subscriber, even after they opted into the list. Most of the crucial steps usually happen after the subscriber downloads the freebies, and there is no follow-up of an interesting subject or content to keep the interest flowing.

    Trust is important, as well as offering them good value from time to time. One of my favorite email marketing strategy is that of Mindvalley. Pretty interesting and of great value, I always open my emails coming from them.
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  • Profile picture of the author YourGoToWriter
    Yes.. it still works. You just have to provide your clients and target audience with the value added content for you to gain their loyalty and trust. It all depends on how you perform and think of creative strategies in using it as a medium to have a successful business.
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    • Profile picture of the author TomAndrews
      Originally Posted by YourGoToWriter View Post

      Yes.. it still works. You just have to provide your clients and target audience with the value added content for you to gain their loyalty and trust. It all depends on how you perform and think of creative strategies in using it as a medium to have a successful business.
      This.

      Providing value is the key to running a successful email campaign.

      If you don't provide value in every single email you send, then people will stop reading your emails.
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  • Profile picture of the author Hearn
    Well you don't open the emails but there are a lot of newbies that require help and tips, or want to know what's new and what products are released.

    Big products launched on sites like JVZoo make 5 figures in a few days. They do this with the help of affiliates which promote the offers to their email lists.

    So unless they became illegal (though people are subscribed and willing to receive the emails) or services like Gmail block all broadcasts I don't see email going away soon.
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  • Profile picture of the author Rob Whisonant
    Are you your target audience? If not, never consider what you do as the normal of the targeted audience.

    Re's
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  • Profile picture of the author FunnelMarketingPro
    Email is more alive then ever in my opinion.

    The only people that will be opening your emails are the people that actually care about you and are waiting for their email.

    When you get someone on a list it's because you've done something that they like, want, or are seeking.

    Thus, any emails they see come from you "assuming you're providing massive value" they will be eager to open.

    As it was said in a previous response it's all about what you do before and after the email is acquired.

    There are three different types of emails that have worked great for me that I send to my list on a daily basis.

    #1 Content Type (how to..etc.)
    #2 Promotional (selling something)
    #3 Relationship building (get them into your life through print)

    Good Luck and YES GO WITH EMAIL MARKETING IT'S A GOLDMINE!
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    • Profile picture of the author nikhilbhavsar
      Originally Posted by FunnelMarketingPro View Post

      Email is more alive then ever in my opinion.

      There are three different types of emails that have worked great for me that I send to my list on a daily basis.

      #1 Content Type (how to..etc.)
      #2 Promotional (selling something)
      #3 Relationship building (get them into your life through print)
      These are great email templates to use in autoresponders (if you want to increase the autoresponse email to a month).

      I would use it in this way:

      Week 01: 3, 1, 2
      Week 02: 3, 2,
      Week 03: 3, 1, 2
      Week 04: 3, 2

      Rinse and repeat I know I will
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  • Profile picture of the author onehalf
    If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site.
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  • Profile picture of the author HayleyS
    Yes, email marketing is still effective and have a very vital role to promote anything. Just try to be honest, do not spam, spread valuable emails to your subscribers and you will see the result.
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  • Profile picture of the author palmtree
    E-mail marketing is still the most effective form of marketing when DONE RIGHT. An e-mail is nothing if the user is not engaged, is not interested in your product, and doesn't open your e-mails. I know of several companies that I subscribe to and when they send me e-mails I HAVE TO open their emails and read more, they're that good! But 95% of the e-mails I get from marketers I unsubscribe from...
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  • Profile picture of the author spriyada
    It definitely works. It all depends on the relationship you have with your list. If you give them value, then they will open your emails. Never use low quality stuff or blindly copy PLR content.

    Like anything in like, make sure you treat them and they will be good to you.
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  • Profile picture of the author DIABL0
    It's still effective!

    You mentioned that when you check your email, that you don't open mail from someone you don't know or it goes to spam. But you are checking your email and as long as people continue to check their mail, it will remain effective. It just comes down to how effective. Which is going to vary based on list size, strategies, deliverability and costs(acquisition/sending).

    For some marketers it's not going to work and for others, it will be the greatest thing since sliced bread.
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  • Profile picture of the author Edwin Torres
    FOCUS on the relationship with your list. They have to know, like, and trust you to make selling easier.

    Email marketing still works. I know people who regularly make a full time living just by sending out a couple emails.
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  • Profile picture of the author Martin1977
    Yest, it works! You need to build strong relationship with your subscriber what wiil be your greatest asset in your online business.
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  • Profile picture of the author ObinnaPatrick
    If there was ever an 80/20 of making money online, is that Email contributes to 80% of your success
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  • Profile picture of the author CoachManny
    Yes!

    Email Marketing is VERY profitable!!!

    If you are not building your list you are leaving money on the table.

    Manny
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  • Profile picture of the author billspaced
    I think open rates are in decline. Where I used to get 30-50 percent opens, I'm now getting 10-20 percent. But sales are still good.

    Better than sales, though, IMHO, is the trust you build with your audience. Remember, they signed up. If you deliver good content to them, they will respond to any offer you make.

    Email is still the best means of permission-based marketing.
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  • Profile picture of the author Vikinghustler
    Idk, but I just got two clients for my health service company who referred to the email that I sent them two months ago. So patience, and your work will pay off!

    Takes time to write mail lists etc, but if thats all it takes to succeed? Hell..I love writing down emails.
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  • Profile picture of the author AkashBorah
    Email marketing has some significant benefits compared to most other marketing methods:

    High reach- When you get people to join your e-mail list, you can actually reach them. If they just like your Facebook page, for example, it is quite unlikely that they actually see your up-dates. Sure, not everyone opens your emails, but the numbers are usually still in favor of email compared to other communication methods.

    Great flexibility: Email marketing can work for pretty much any kind of business. you can get lots of sales as long as you use the right email marketing strategy in the right place. And you can promote practically anything relating to your business you are not limited to sending links to your sales pages.
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  • Profile picture of the author dhsmartadv
    Email marketing still works great. One important thing to keep in mind is that more and more people are reading their emails on their phones and tablets. Emails need to be responsive layouts (adjust to the size of their screen)


    I've read that over half of all emails are opened on a mobile device so if you’re not optimized for mobile devices, you will lose countless opportunities to connect with your audience.

    There are many responsive email templates available or you can create your own. Make sure to take into consideration the size of the text, having click-able and responsive buttons, smaller images, etc.
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  • Profile picture of the author KelvinKe
    Originally Posted by taim View Post

    Just wondering if Email Marketing is still an effective way of marketing online? I myself don't really bother to open any unknown email, or they automatically go to spam. And I think most people do the same now a days because they all know about marketing emails.

    Then what return you guys are getting from email marketing? Is it good?
    With regards to your bolded text...
    • Only because we don't do something - it doesn't mean the prospects/customers don't either. This type of thinking can also be dangerous. Especially when it comes to marketing. Marketing, especially email marketing is all about testing, testing and more testing!
    • If we 'always' assume that just because we don't do something, then the prospects won't either - then we end up not doing much testing and accept low open rates, low click-through rate and low opt-in rates etc as the norm... Which is of course not great for commission/sales!

    Back to answer your question - is email marketing is still an effective way of marketing online?

    The answer is ABSOLUTELY!

    Email marketing's ROI simply destroys any other forms of marketing (on average).

    According to a report done by the consultancy firm McKinsey, email marketing is 40 times more effective than Facebook and Twitter. That is actually ridiculous.



    Technology is changing and improving at a ridiculous pace. Email marketing is no different.

    Here's a few changes that occurred in the past few years that have affected email marketing in a big way:
    1. You should no longer copy and paste email swipes. Evergreen and new product launches will typically share email swipes with their affiliates. You are then 'recommended' to send out those email swipes to your list. What happens is when you get 100 affiliates promoting the same product, and 90 of them are sending out the exact emails to millions of subscribers... Then Gmail will begin to mark those emails as spam. SOLUTION: use the swipes as a guide and re-write them so it makes sense to your subscribers. Remember your subscribers are people with emotions, problems and goals. So build a relationship and look after your subscribers. And in return they will look after you!
    1. Delete inactive users after 90 days! You may have worked hard to build your email list. But if a subscriber hasn't opened your email for at least 3 months - then the chance of them opening another email from you is almost non-existent. Having these type of subscribers on your list hurt your email deliverability (a lot).
    1. Don't use a free email service like gmail or yahoo to send out your emails. This is email marketing 101. But some marketers are still making this mistake. Always use your own domain name to send out emails. So instead of your subscribers seeing 'name@gmail.com' in the 'From' field, they should see 'name@yourdomain.com' in the 'From' field. This helps to get your emails delivered and builds credibility. (Most spammers use name@gmail/com to send emails)

    An overly long post, but I hope it helps to explain why email marketing is still worth your time in 2016. Good luck!
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  • Profile picture of the author Sara20
    Email marketing is especially popular because it can be much cheaper than traditional mail marketing. Email marketing is the advertisement of a product, service, or brand through electronic mail. Email marketing can be used to improve the relationship between a business and its customers or to gain new customers.
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  • Profile picture of the author StSignal
    Good content is amazing and very important fact for building Email list, if you want to sell then you need to put some time into your subscribers and content that you provide them. I bank around 1200-1500$ a month, just by sending emails.
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  • Profile picture of the author sendizo
    Originally Posted by taim View Post

    I myself don't really bother to open any unknown email, or they automatically go to spam.
    Email Marketing Does not work like that. You must build your customers lists. there are rules to email marketing best practice.

    Email Marketing is the bone of any business. imagine WarriorForum without email marketing.

    Email Marketing ROI is 3800% meaning $38 for each $1 you spend on email marketing.
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  • Profile picture of the author laraku
    I think QUALITY email marketing still works! I've read so many marketing emails and have unsubscribed to so many of them and yet some companies like canva.com and robingood.com keep sending real quality stuff so I keep opening them and reading them.
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  • Profile picture of the author Netway
    Hi there,

    Email Marketing always works, If It is done by right way.
    It is the most convenient & affordable way to communicate with your customers.You have to build relationship and trust with your subscribers.
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  • Profile picture of the author MikeChrest
    It will work if you keep on sending your best content! Think of free guides, checklist or courses on trending skills and topics.
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  • Profile picture of the author jinmin
    Email list is marketer's asset and best friend.

    Drop a marketer in an isolate island, and with a computer + internet + a list (of course the responsive one), he can generate money on demand.
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  • Profile picture of the author LorenceMerk
    I'm very confident that email marketing works well up to this day. Not everyone succeeds for sure but of course the success depends on your strategy still because one strategy may not work to others and that is common knowledge to begin with.
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  • Profile picture of the author marklyons
    Stats say that email marketing is still one of the highest performing ROI channels. Higher than social media.

    There are a couple of things to be aware of:
    1. Make sure you are building a real list. Buying lists is rarely effective.

    2. Build the relationship and trust with your audience, by creating content that ADDS VALUE to your audience.

    3. Don’t always try to SELL SELL SELL! This rarely works. See above.

    4. Make your email list feel special. After all they took the time to give you their email address, give them something back. Early access, additional value on a product, things like that.

    5. Don’t be boring and simply send out 10% offer codes, people will soon lose.

    Hope this helps.
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  • Profile picture of the author Harry Exper
    Email marketing campaign is a vital addition to any blog or website, because the fact is that people are still willing to submit their email in return for promised value.

    As long as you are able to provide unique and valuable information in your emails, people will always open them and look forward to getting them.

    Right now, there are several bloggers whose emails I look forward to because of the valuable information that they always contain.
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  • Profile picture of the author michepian
    Email Marketing Still Rock up until now!
    Money on demand for if done right,

    Just takes 30 minutes to scrub the right
    subject to copies !

    Then what!

    Boom!!

    Thanks .
    Michepian
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  • Profile picture of the author mickie2008
    My opinion is people nowaadays is afraid about opening e-mails because of virus around the world, and form point of view of moral what about spam thing ? Terrible terrible !!
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  • Profile picture of the author desireedavid
    Email marketing still works, and will work for as long as people use emails. I personally do not see the email marketing industry going down the drain in the future.

    For as long as your campaign is solid, and you strategize properly, then it will work. It does take hard work, but yes, it will definitely work!
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  • Profile picture of the author JohnVianny
    Email Marketing IS THE ONLY ASSET you can have.

    Google Adsense can stop you suddenly, ban you with no reason.

    Fb ads can ban you with less reason than adsense.

    Selling cold is terrible and have a low conversion rate.


    Email marketing instead is totally under your control. Just choose a good autoresponder like ActiveCampaign, Getresponse or ConvertKit.

    Differentiate Content emails, Selling emails and engaging emails.
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  • Profile picture of the author AvaD
    I have a lot of proofs that email marketing still works. Everything depends on preparation your campaigns. You have to focus on all process. Only after that you get a new customer from this channel. I often use cold emails. Here you have the main steps of my strategy:
    1. Targeting,
    2. Locating potential customers
    3. Writing you email campaign
    4. Automation and performance tracking.

    I hope I convinced you to this strategy.
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  • Profile picture of the author VerdinaNET
    I think that email marketing can be efficient only if quality content is addressed to your targeted customers. I and so many others receive a lot of spam mail every day and to be honest i am a little reserved about random incoming mails.
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  • Profile picture of the author JohnVianny
    Email Marketing IS THE ONLY WAY to build an asset reliable online.

    It's not about on what YOU do when u see a mail, if you open it or not....

    ...the math is made on LARGE NUMBERS and the ability to find the RIGHT TARGET and provide
    the RIGHT solutions for this target.

    The Math is this:

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  • Profile picture of the author marktman571
    Originally Posted by taim View Post

    Just wondering if Email Marketing is still an effective way of marketing online? I myself don't really bother to open any unknown email, or they automatically go to spam. And I think most people do the same now a days because they all know about marketing emails.

    Then what return you guys are getting from email marketing? Is it good?
    You cannot just start emailing random people about your product or business to gain attention. Best way is to spread the word about your business site through social media sources like facebook,pinterest, twitter etc.You can also put up sales ads or limited time offers on your merchandize to drive the traffic on your site. After that incorporate gated assets on your site e.g offering free ebook, access to weekly fashion catalogues etc . But make sure to put up a condition for a visitor to sign up through his/her email address to receive these free assets. Through this you will know that the user has intentionally signed up to receive emails from you. After that regularly email your clients with different offers to bump your sales.

    cheers
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  • Profile picture of the author sourav321
    Email marketing do has a potential in the field of marketing and creating product awareness. But while sending the mail it is essential to target the audiences based on interests and other essential factors.
    Through mail chimp it is effective to sent customized mail that surely help in reaching customer in a best possible way. Essential strategies need to undertake in order to lower the bounce rate.
    Converting the customer to sales page of your website is not that easy and the percentage my drops if there is any presence of Spam content.

    So to provide effective email campaigns few essential aspects that need to consider are
    1. Developing effective and optimized content for email campaigns
    2. To promote it is essential to target customers based on objective, interest, hobbies etc
    3. Maintain effective customer engagement steps and strategies to build up proper relationships
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  • Profile picture of the author LizM
    Email marketing works well when you use Facebook Ads to help you build your list. The List will be much more targeted, depending on how you setup your Facebook Ad with all the demographics.
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  • Profile picture of the author JohnAdam1
    Email marketing is still effective now a days. The companies use email marketing to spread the news of the newly produced products and to convince the customers to buy their products. It can also be used to inform the users about the special offers or services that are provided by the companies. Even now companies use different tools to create attractive emails so that they could get the attention of the users.
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  • Profile picture of the author smbendict
    If you have patience to grow your subscriber base in a legitimate manner then it works really well. But, if you are trying to just blast your users with emails then that no longer works.

    It takes time to build a big enough subscriber base, don't expect magic!
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  • Profile picture of the author sshinde2009
    Definately, it works 100%, Especially for eCommerce website it is boon. From signup (welcome) mail to cart abandonment, you can send mail. It is one of the rare marketing medium by which you can bring back your not active customers. Customers who made a purchase but now are in the sleeping mode. Obviously, you need a email campaign strategy to achieve this feat.

    My point it, this is one medium of marketing and very effective one. If you ignore this, it simply means you are compromising with profitability.
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  • Profile picture of the author anthonymorrisonbook
    Absoluyely, it works still now. I use for it selling my affiliate product. Just some trics keep your mind like what you send your targeted customers.
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  • Profile picture of the author Robsn
    Email Marketing DOES work 100%. And EVERY business should consider getting into email marketing, since as a lot of the guys above said: It is an asset that you build and that you can use over and over again as a traffic source (until they unsubscribe). I agree that I would bother either to open emails from unknown people. And I also do agree that others don't do it either, especially in the Internet Marketing space, people are usually on like 10-20+ lists... they get smashed by emails.

    Now YOUR challenge is to grab your readers attention from day 1 and keep it. Actually right of the bat on the thank you page... but people seem to get it wrong. That's why the usual: Opt-in page -> Straight to affiliate offer or Opt-In Page -> Thank You Page -> Link Straight to the offer is somewhat not the right long term way. It's the same as everyone else is doing, nothing special. They opt in for the freebie, see an offer, might not be interested and depending on the first email and the freebie they will keep opening your emails.

    Email marketing is not as easy as it seems and as easy as some "Gooroos" are saying... but it definitely is working!
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    • Profile picture of the author junkdna
      Everybody here says that one should develop relationship based on value (content, tips etc.). Only after providing value one should occasionally sell products to the list.

      But Igor Kheifets, who's pretty big in email business, advises otherwise. He said when he was providing value to the list he was loosing money. Apparently, now from the day one, he is pushing for sales, sales and more sales.

      Who is right?
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      • Profile picture of the author Stark Expressions
        Originally Posted by junkdna View Post

        Everybody here says that one should develop relationship based on value (content, tips etc.). Only after providing value one should occasionally sell products to the list.

        But Igor Kheifets, who's pretty big in email business, advises otherwise. He said when he was providing value to the list he was loosing money. Apparently, now from the day one, he is pushing for sales, sales and more sales.

        Who is right?
        Both. Here's the thing - you can go broke while giving your subscribers the best content on the planet. Until you actually send them offers to buy stuff you won't be making any sales.

        A ton of folks (myself included for a long time) have given away their best information and come up short thinking that if they provide great value and sell "softly" their loyal readers will send them money.

        Wrong!

        When you have something you want them to buy - say so! There's nothing wrong with that. The more offers you send, the more sales you'll make.

        BUT -- at the same time, if all you're doing is hammering your list you'll churn through subscribers like Taylor Swift goes through boyfriends.

        Here's the balance you want...

        Never mail your list about anything that you wouldn't want to hear about. Whether it's just great content or a great offer.

        Don't hesitate to mail them when you have something awesome to sell and when you discover some new information that you think will help them.

        As long as you have a reason to email them, do so.

        That's why some marketers mail everyday and hardly lose any subscriber and why some mail once a month and can't hold onto more than a handful.

        There's absolutely nothing wrong (and it won't hurt your subscriber count) if you sell from your very first email (in fact, sometimes it helps). The key is to make sure that your very first offer is actually something that really engages your audience.
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  • Profile picture of the author mdallen
    The important thing is building a list that is interested in your product and then educating them and suggesting products that will help them. These can be affiliate products or products you control. Either way you want to be the most helpful person they know and act in a trustworthy matter by overdelivering and under promising
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  • Profile picture of the author markhimeb
    What kind of question is this? Email marketing is the best and safest way to make money.
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  • Profile picture of the author dipika13
    Yes, it works..
    Email marketing is one of the most accepted part of communication. And also best strategy for digital marketing.
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  • Profile picture of the author terra cotta
    At least it works well for me currently. I got few sales here and there. I agree it is not that easy when I started out in the beginning because I have no idea what to do next. Therefore, researched have been done heavily on this topic.

    Finally, through experience I can conclude that it is not difficult to get someone on my list but how to make them buy whatever I recommend that are the most challenging tasks. You need some tactics to make it work and this is unavoidable. I wish you all the best.
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  • Profile picture of the author theirslawyerexpert
    yes its work perfectly man.. and its best for marketing since.. You can try
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  • Profile picture of the author mdallen
    Email marketing is important because otherwise you would have to "old school" contact everyone one at a time via phone or text or something. Sometimes it is harder to get your message through, but if you are creative, set the system up correctly and deliver quality information you should still be fine
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  • Profile picture of the author avemfly619619
    It is still works. by email marketing you get more client or lead then phone call. you should use mailchimp account for email marketing.
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  • Profile picture of the author onlinesmsshop
    If you writing a good content in your email for the business promotion like an advertisement of promotional offers products and more. This method is much helpful for you and definitely get success.
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  • Profile picture of the author Alex Noble
    I don't believe it is dead at all!

    It can be a great tool to nurture leads. Picture that you have a great product you want people to buy. You offer an opt-in form with a Freebie that is related to the greater product in some way. After they sign up for the Freebie with their email address, you now have your foot in the door because they have shown interest in the lesser product. Emails are the next step to opening that door in order to have them purchase your main product.
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