What comes after the autoresponder sequence?

You can broadcast content to them. Suggest products they may like. Tell them what is going on in your life. Add more to your autoresponder sequence. Etc...

The real key is from day ONE give them great content that they would have been happy to pay for. This is the BEST way to develop the relationship.

Then, you can make insanely good blog posts that really deliver value and drive them to them. There are a bazillion ways to monetize those posts.

Patrick

You can keep updating them for new products. Your content should be interesting to read.

What we usually do is one (or more) of the sales series followed by drip marketing. However, I've found that unless it's a cheap product ($30 or less), a longer sales series usually works a fair bit better than a shorter one. Derek Halpern on Social Triggers did a lot of conversion testing on it.

Anyways, after the sales series, you give them a chance to buy. When they DO buy, they go into a buyer sales series (optional) that thanks them and (in time) offers them additional products they might like. If they DON'T buy, they go into a non-buyer sales series (optional) where they're offered a cheaper product. Whenever they finish the buyer sales series or the non-buyer sales series (or the primary sales series if you're not using the segmentation after the sale), they go onto a drip marketing campaign.

So hypothetically, let's say that I have a $79 LinkedIn course. My lead magnet is 3 case studies on LinkedIn, a Quick Reference guide, and a white paper about the difference between free and paid LinkedIn membership. They get the lead magnet on signup, then they get about 2-3 weeks of follow-up emails, then a request to buy the $79 LI course. Those who buy get an eight week course delivered by email, followed by a promotion for some additional product at the end (e.g., an advanced course, another course in a topic that might appeal to them, etc.). Those who do NOT buy get two or three more emails, followed by a "consolation offer": an eBook about using LinkedIn for sales. Whenever they're done with all the sales stuff, they get put onto the drip campaign. This tends to be more seasonal and timely than the sales series. Personally, I don't recommend ANY promo content on the drip series more than about once every two months (and I usually do it once a quarter).

I like to keep my autoresponder message short (3-5 messages MAX). These emails should provide a LOT of value and really help out your subscribers.

After they've gone through the autoresponder sequence, I send them broadcasts promoting products, sending them to my blog, sharing a video I shot, etc.

After and during the sequence you should be monetizing your list from day one with broadcast emails that are 70% content and 30% affiliate promotions

Broadcasts that range from webinars, launches, affiliate offers, your own products if you have any, valuable blog posts and content etc anything that you think may interest your list.

I just add to the sequence. If you broadcast, then any new subscribers after the broadcast will not get the email. But, anyone already on your list will get the next sequential email when it is added. I only use broadcasts for any launches, specials, or just some good timely information that pops up and I want to share.

al