How To Double Your Email List In The Next 30 Days

by KaitAU
1 replies
There’s no denying how effective email marketing can be. If you feel like it’s not working for you, maybe you’re just not doing it right. The ROI from email marketing is arguably far better than any of your other digital marketing counterparts. One study shows the return os 3,800% â€" this means that for every $1 your company invests, you will get $38 back. Sound too good to be true? It’s not. For more stats and facts about the power and return of email marketing, check out this extensive resource from Campaign Monitor that was just released a few months ago.

So now that you’re convinced, here are some tips and tricks that should get you well on your way to doubling your current list by the end of this month, and increase your monthly performance continuously. Hopefully, you’re already employing some of these strategies and this will help you take it to the next level.

1. Get Personal. In order to have an effective email marketing campaign, you need to be extremely personal with your readers. You need to connect with them as individuals, and really speak to their problems, wants, and needs. Segmentation is becoming more and more critical â€" the days of mass e-mails being effective are over. Get personal with your message, and also with your opt-in. You can offer particular opt-ins for particular pieces of content or blog posts, to ensure you’re highly targeting that ideal customer and offering valuable content for their particular needs.
2. Be Consistent. Many studies show that consumers rarely make a purchase after one contact attempt. Don’t send one email out and give up. You need to foster the relationships over time, and continue to reach out and provide value through those interactions. If you say you’re going to send a weekly email, make it happen. If your plan was monthly, that’s fine too â€" just make a plan and be consistent.
3. Pay attention to your results. Find an email tracking software you can easily use and understand. There are many out there that are completely free to use, and they usually are comprehensive enough include great templates and analytical tools. Finding the right email tracking software is crucial, as it will offer major insights into your campaign. You’ll be able to see when emails were opened, if people opted-out, how many people actually clicked-through, and much more. You must also consider the anti-spamming regulations in your area; many of the templates include the proper â€"opt-out” option, to avoid any spamming reports.
4. Do Split A/B Testing. Since you’re now paying attention to your results, this is a great time to test different titles, copy and images. The title will be the main factor in a reader’s decision on whether or not to open your email. Test different titles with the same content, to see which performs better, or test different images against the same title. This gives you insight on what type of subjects and words speak to your audience, and will allow you to tailor your message as your move forward.
5. Automate it. Email automation will be an essential part of your success. The ability to trigger certain messages based on your customer’s actions will be invaluable to your conversion rates. While the term â€"automation” implies impersonalization, when we’re talking email marketing, it’s the polar opposite. For a more detailed guide on how to optimize your automation efforts, check out this resource from Fishpond’s blog. 7 Steps: How to Optimize Email Automation for Increased Sales Conversions
6. Go mobile. Did you know that over half of all emails are opened on a mobile device? If you’re not optimized for mobile devices, you will lose countless opportunities to connect with your audience. You must also consider the growth of wearable tech â€" is your email message responsive for all types of devices? When optimizing for mobile, it’s important to consider the size of the text, having click-able and responsive buttons, smaller images, etc. (stats:
7. Insert a pop-up on your website. But, be very careful how you do this. There are best practices that should be followed, otherwise you risk irritating your readers. When implemented properly, some pop-up campaigns have seen conversion increased upwards of 600%. How We Increased Our Email Subscribers by 600% with OptinMonster Some people consider these annoying, but the numbers show they’re extremely effective at converting. When new users come to your site, make sure you’re actually inviting them to join your list. You can’t expect users to take actions if you’re not making the offer.
8. Offer a special promotion or freebie. Giving something for free essentially says, â€"Thank you for signing up - I appreciate you”. This will significantly increase the number of new readers to your list. When the pop-up appears, include a freebie (something valuable) and your sign-up rate will be much higher. Consumers guard their email addresses carefully, and you must give them something in return for trusting you with that valuable information. This can also come in the form of a discount code or coupon.
9. Get social. Design your social media and email marketing campaigns as a unified program. Both should share a consistent message, and support and promote the other. Make it easy for users to share your emails through their own social networks. To take it a step further, you could even search for your email subscribers on social networks, like Twitter. Small things like this go a long way in creating a longterm, meaningful relationship.
10. Include Video. Would you believe that companies who use video in their emails report a 55% increase in their click-through rates? Video will continue to grow and dominate market trends, so use it to your advantage. (stats: Video Is the Next Frontier for Email Marketers - eMarketer)
11. Keep it short and fresh. Many of your readers likely get hundreds of emails each week, if not each day. Don’t waste their time. Make sure every word you send is valuable, concise and worthy of being sent to busy people. If you’re sending out a monthly or weekly newsletter, make sure the content is new and fresh, and not just a duplication of the blog content they already read.
#days #double #email #list
  • Profile picture of the author HayleyS
    There is not doubt that the information you shared through this post is really informative! Thank you for sharing all these tips and suggestions which can influence on doubling a current email list in the next 30 days and can increase a monthly performance continuously.
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