Reason behind your chosen email sequence...

8 replies
Once someone has signed up to your onboarding offer (free offer, course etc) do you mentally break down the stages of the following email series into steps?

I mean I know the emails are in a series, but is there a general 'flow' you take them through and why?

Example:



I'd love to hear what people think is the most effective converting series and how you nurture their mental and emotional states.

Sure one email is hard enough to relate to the reader but how your emails relate in sequence to each other is important and sometimes if done right it's everything, but if you get it wong goodbye subscriber.

So what's your thoughts? I'd love to hear the 'standard' but I'd love to hear peoples individual methods too and why they think it works so well...
#automation #chosen #email #reason #sequence #series
  • Honestly I use the first 10 days as a way to welcome them, introduce my story, get them pulled in with some decent helpful content and then...

    I use broadcast messages from there on out.

    Simply because it's quick to throw together an email and I can use my 3 favorite email types to create more conversions. I can be more timely, current, and organically communicative this way.

    It leads to much more conversions...that and I've found every day email people is the best.
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  • Profile picture of the author DIABL0
    I think the length of a campaign should be based on the potential return. If your trying to get someone to spend $7, $97, $497, $997, $2497, etc...should determine the time / number of emails of the campaign. Why spend the same time / emails for $7 VS $2497?
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  • Profile picture of the author TomAndrews
    I send a welcome email and that's it as far as autoresponders go.

    After that, I send at least one email a day as a broadcast. I just make sure each one provides both value and entertainment.

    Sure, I get a few unsubscribers. And I also get people who don't like my semi-controversial content.

    But I also make a lot of sales. And that's all I care about.

    This strategy's not for everyone. But if you've got "thick-skin" and don't mind getting some negative feedback like "Why are you emailing me every day", then its a powerful and proven way to make money.

    Tom
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    • Profile picture of the author comtechdigital
      Originally Posted by TomAndrews View Post

      I send a welcome email and that's it as far as autoresponders go.

      After that, I send at least one email a day as a broadcast. I just make sure each one provides both value and entertainment.

      Sure, I get a few unsubscribers. And I also get people who don't like my semi-controversial content.

      But I also make a lot of sales. And that's all I care about.

      This strategy's not for everyone. But if you've got "thick-skin" and don't mind getting some negative feedback like "Why are you emailing me every day", then its a powerful and proven way to make money.

      Tom
      Very interesting Tom thanks so much for the input. I'd be interested in hearing how/why your content is semi-controversial? Hey, controversy works!

      Also great tip on keeping it valuable and entertaining!

      Thanks for your response.

      P.S. I got my first negative review already, but even though the attitude was bad, I feel like you can usually learn something from it with the 'thick skin' so all in all it was free feedback.
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