How can i track cold emails?

11 replies
I´m sort of new to this, but I´ve got an email list of about 1000 companies that I´ve made MYSELF. Took 3 months to collect all the info. Those are the businesses that I wanna target and get in touch with. We are obviously B2B.

I used my webhost email (post@company.com) and made a bcc email and sent out to all of them. Now..two companies out of 1000 called us back. Which is great. But I have no tool of actually knowing who opened my email. So perhaps 800 of those emails went to spam, the assistans didnt see it, didnt bother, etc etc. So I would wanna send them again, and again until they see and open that friging mail.

Are there any tools for that purpose? I have this great email list..but I do almost nothing with it.

Thanks in advance for any advice or tips on which tools to use.

I looked at mailchimp etc, but that seemed to be more for mail subscribers, newsletters etc. I dont think thats what I wanna start with..Because I have no subscribers.
#cold #emails #track
  • Profile picture of the author TomAndrews
    On Aweber you can track who opens your email.

    You just have to send your email as HTML.

    Tom
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    • Profile picture of the author Vikinghustler
      Originally Posted by TomAndrews View Post

      On Aweber you can track who opens your email.

      You just have to send your email as HTML.

      Tom
      Thanks Tom! No issues with sending email as HTML? Will appear as a normal email for recipents?
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  • Profile picture of the author TomAndrews
    I personally only use plain text because there's a reduced risk of them ending up as spam. Plus, the only figure I care about is how many sales I make. I don't worry about open rates.

    But, if you design an HTML email to look like a plain text one, then it should appear as one on the receiver's end.

    Tom
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    • Profile picture of the author Vikinghustler
      Originally Posted by TomAndrews View Post

      I personally only use plain text because there's a reduced risk of them ending up as spam. Plus, the only figure I care about is how many sales I make. I don't worry about open rates.

      But, if you design an HTML email to look like a plain text one, then it should appear as one on the receiver's end.

      Tom
      Hmm..yeah, I really dont care about open rates. And I dont really care about subsrictption and newsletter either. I just dont see how thats anything I should spend time on in my business. Maybe im totally off here, but there are 1000 businesses I wanna reach out to, and of course employees there. But those people I use facebook, linkedin, twitter to reach. I seel corporate massage btw, so..I mean, unless your company is actually considering that why would you subscribe? And subscribe to what? Me ranting about how good massage is?

      I just figured knowing how many companies have openend my mail would be a good thing to know. But I don't reallt need all those other services a weber etc offers.

      It would be good to know which company has opened and seen my mail so that I dont keep spamming them. And know which company hasnt opened my mail so i CAN spam them. (not litterally)
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      • Profile picture of the author TomAndrews
        Originally Posted by Vikinghustler View Post

        Hmm..yeah, I really dont care about open rates. And I dont really care about subsrictption and newsletter either. I just dont see how thats anything I should spend time on in my business. Maybe im totally off here, but there are 1000 businesses I wanna reach out to, and of course employees there. But those people I use facebook, linkedin, twitter to reach. I seel corporate massage btw, so..I mean, unless your company is actually considering that why would you subscribe? And subscribe to what? Me ranting about how good massage is?

        I just figured knowing how many companies have openend my mail would be a good thing to know. But I don't reallt need all those other services a weber etc offers.

        It would be good to know which company has opened and seen my mail so that I dont keep spamming them. And know which company hasnt opened my mail so i CAN spam them. (not litterally)
        Make sure all your emails provide both VALUE and ENTERTAINMENT.

        If you do this, then people will actually enjoy reading your emails.

        Tom
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        Let's connect on Facebook because it's always good to meet fellow marketers. Send me a friend request: https://www.facebook.com/tom.andrews.7927

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  • Profile picture of the author DiegoRMS
    You can try Yesware, there's a free trail for 30 days I believe so you can see if you like it or not
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  • Profile picture of the author Hearn
    You can try bananatag.com for Gmail. It tells you when the email was opened and when they click a link in the email. It is free for 5 emails/day but it only works if you send email using Gmail.

    Not sure you can use it with an autoresponder though.
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  • Profile picture of the author DIABL0
    You can't track opens or clicks or collect the emails of who opens/clicks if your sending using BCC. Came goes for CC.

    When you send using BCC or CC all the users that you send to get the exact same message body. However in order to track or collect opens/clicks, each user needs to receive a message body that has a link to a script that is unique for that persons email so that you know when the email was opened or a link was clicked.

    So if you send to john@xyz.com, there needs to be an image when opened records that it was john@xyz.com that opend or a link that identifies that it was john@xyz.com that clicked the link.

    So when you send BCC or CC and have the image or link in the message, everyone is going to get the same message and would record john@xyz.com and not the users real email address.

    Now in order to be able to do this, you have to be using a mail program that can insert the users email or a code for the email into the message body and you need your own scripts to track and collect your opens/clicks.. If your using an autoresponder than this will all be automatic and you can track and collect your opens/clicks.

    Who opens and clicks your message is important. If at some point you become large enough and your sending costs becomes a factor, then you will want to stop mailing to those that don't open or click and only mail your opens/clickers. This will reduce your costs and increase your engagement/profitability per X emails sent.

    In addition to this, you should be seeding your mailings and testing your messages prior to sending and seeing what is going inbox and what is going to spam and you should know the domain make-up of your list...at least the domains that you have seeds for. That way if certain domains are hitting spam, then you know what percentage of your list those domains are.
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  • Profile picture of the author johnmike1
    Breaking through with a cold email for a hot prospect is tough… you’ve deleted enough of them to know. It would be much better to get an introduction from someone who knows your prospect already. But if that’s not possible, your cold sales email has two jobs:

    Get through the prospect’s personal spam filters
    Make enough of an impression to get to “The Crux” and “The Ask”
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  • Profile picture of the author Alexa Riley
    [DELETED]
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  • Profile picture of the author Vikinghustler
    Why doesnt anyone recomend Hubspot?

    I just tried it and you can track emails to anyone?
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  • Profile picture of the author asmaralee
    Use Getresponse. That way you can track all your opens and clicked mails. I have not tried Aweber but i guess it works too as both aweber and GR are similar.
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