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Freebie Giveaway in Exchange for Email

by neqxgen
9 replies
So I'm hoping this hasn't already been answered before but I looked around and didn't see anything. I've read a lot about including a giveaway on your landing page to entice people to give their email addresses but I'm wondering how people normally go about doing this? Do most people write their own ebook and then post there, are email series better, is it best to use something that someone else made for the generally public or have something custom made? Any advice would be appreciated.

Btw the context of this is a landing page that will be mainly driven by Facebook ads if that makes a difference.
#email #exchange #freebie #giveaway
  • Profile picture of the author Rob Whisonant
    What I usually do is first determine what common problem my target audience have. I then create a product or membership that solves that problem. I hint within the freebie product about other ways of solving similar problems I will be sending them.

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    Rob Whisonant
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    • Profile picture of the author neqxgen
      Originally Posted by Rob Whisonant View Post

      What I usually do is first determine what common problem my target audience have. I then create a product or membership that solves that problem. I hint within the freebie product about other ways of solving similar problems I will be sending them.

      Re's
      Rob Whisonant
      Thanks so much for your info Rob. So if we are starting from scratch, I have created an avatar for what my targeted customer would be. Assuming we are starting out with no subscribers (I'm still working on setting everything up), would doing some research on what problems that typical customer might have be the way to start? Obviously you can't survey these people if they don't exist in your list already.

      It sounds like once you have this and have created a product (say a 40 page ebook giveaway), you hint within that ebook about other solutions and those are the paid products or the more in depth products that you're offering. Am I understanding that correctly?
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      • Profile picture of the author Rob Whisonant
        Originally Posted by neqxgen View Post

        Thanks so much for your info Rob. So if we are starting from scratch, I have created an avatar for what my targeted customer would be. Assuming we are starting out with no subscribers (I'm still working on setting everything up), would doing some research on what problems that typical customer might have be the way to start? Obviously you can't survey these people if they don't exist in your list already.

        It sounds like once you have this and have created a product (say a 40 page ebook giveaway), you hint within that ebook about other solutions and those are the paid products or the more in depth products that you're offering. Am I understanding that correctly?
        Yes you are understanding it. Go to the places your target audience hangs out and read, read, read. Watch for the problems they bring up and discuss.

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        Rob Whisonant
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        • Profile picture of the author neqxgen
          Originally Posted by Rob Whisonant View Post

          Yes you are understanding it. Go to the places your target audience hangs out and read, read, read. Watch for the problems they bring up and discuss.

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          Rob Whisonant
          Great thank you Rob. That's really helpful. Are there any specifics for the length of the giveaway or how it's distributed? I read somewhere that it's better to release it in pieces so that people aren't tempted to subscribe, get the freebie, and then unsubscribe before reading the content or building any rapport
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          • Profile picture of the author Rob Whisonant
            Originally Posted by neqxgen View Post

            Great thank you Rob. That's really helpful. Are there any specifics for the length of the giveaway or how it's distributed? I read somewhere that it's better to release it in pieces so that people aren't tempted to subscribe, get the freebie, and then unsubscribe before reading the content or building any rapport
            Does not really matter. You are talking such a small percent. I like to give them either an ebook or a membership. An autoresponder series does work but it's really best to use whatever the solution is best delivered as.

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            Rob Whisonant
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            • Profile picture of the author neqxgen
              Originally Posted by Rob Whisonant View Post

              Does not really matter. You are talking such a small percent. I like to give them either an ebook or a membership. An autoresponder series does work but it's really best to use whatever the solution is best delivered as.

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              Rob Whisonant
              I just had built a 7 part autoresponder series so I think if it is a small percentage, I'll do the free giveaway of the ebook and then do the autoresponder for the first 7 days after. Then I'm thinking I'll keep supplying valuable emails coming through every couple of days thereafter (or maybe daily depending) to continue giving valuable free information as well as paid content.
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  • Profile picture of the author TomAndrews
    Great advice from Rob.

    The biggest problem I see most people make with their freebie, is that they offer something that doesn't provide much value to their target market.

    As Rob said, you've really got to understand your market in order to know what to offer them.

    Personally, I think e-books are great giveaways. Just because they can be used as great positioning tools. People will think, "Jeez, if he's written a book about this, it means he really does know his stuff."

    Yes, it will take a bit of time to write (although you can make it quite short).

    But I believe it will be worth it.

    Tom
    Signature

    Let's connect on Facebook because it's always good to meet fellow marketers. Send me a friend request: https://www.facebook.com/tom.andrews.7927

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    • Profile picture of the author neqxgen
      Thanks Tom. I agree. I know in the past I have subscribed to various things and noticed that I'm extremely disappointed in the information I'm getting because it's all the same type of thing. However, when I get good information, I'm much more appreciative because of how rare it is that I often wish to not only stay on the mailing list, but pay for products that they recommend.

      Just out of curiosity, what tends to be a good length for something like this? I assume you don't want to overwhelm people (or give away everything you've got) but you also want to supply enough value that they don't feel like they are being taken advantage of.
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      • Profile picture of the author TomAndrews
        Originally Posted by neqxgen View Post

        Thanks Tom. I agree. I know in the past I have subscribed to various things and noticed that I'm extremely disappointed in the information I'm getting because it's all the same type of thing. However, when I get good information, I'm much more appreciative because of how rare it is that I often wish to not only stay on the mailing list, but pay for products that they recommend.

        Just out of curiosity, what tends to be a good length for something like this? I assume you don't want to overwhelm people (or give away everything you've got) but you also want to supply enough value that they don't feel like they are being taken advantage of.
        Well, I offer a free digital issue of my £99 / month newsletter. So I do give quite a lot of value away. But that's only so I can prove to people that the newsletters are worth the money.

        However, when selling to the over 40s women's weight loss market, I gave them a simple "7 biggest weight loss myths" report (only around 7 or 8 pages long) which went down well.

        So all in all, as long as what you are offering solves a problem and provides value, I don't think you have to be overly concerned with length.

        Tom
        Signature

        Let's connect on Facebook because it's always good to meet fellow marketers. Send me a friend request: https://www.facebook.com/tom.andrews.7927

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