How I Used Magazine Covers to Write an Email That Got 1700% ROI

7 replies
I shared this little diddy on a Facebook group recently.

A lot of folks mentioned how my "magazine cover" tip
really helped them.

So, here we are.

Recently, a client hired me to write some emails for him.
He's in the golf niche.

The first email I wrote cost him $100.

It brought in almost $1,900 in sales.

That would be a 1700% ROI.

Not a bad return... considering it took me about 10 minutes to
write his email.

The key part of it all?

Using curiosity-triggering subject lines to get opened and read.

I believe that makes ALL the difference.

As the world continues to get busier and attention spans dwindle...
you'll have LESS chance to earn a moment of your prospects' time.

And you can't sell jack if the email isn't opened.

Look, not to crush your Ego or anything... but there's a REAL
good chance your prospects won't open or read your email.

They're simply too busy. They MAY look at each subject line for
2 seconds when scanning their inbox, deciding which ones to open.

That means you have to earn a moment of their time... so they can
at least SEE what you have to offer.

And with a great subject line... you can EARN a moment of their

So that's why I take writing my emails in steps.

Step one, is get noticed and get opened.

I've found that using "curiosity provoking subject lines" is a
tried and true way to get your email noticed and even opened.

Depending on the niche I'm writing for... I'll look through magazine
covers to find copy blurbs I can craft into great email subject lines.

Often times I'll go to Google, type in the "niche + magazines"... and
go to Google Images to search through magazine covers.

Again, I'm looking for magazine cover copy that makes GREAT email
subject lines that grab attention.

I'll wordsmith the magazine cover blurb so there's a HUGE curiosity

For example, I found a golf magazine that talked about how the
positioning of your feet make a huge difference when it comes
to your swing.

So, I crafted an email subject line that read....

Golfers: THIS body part adds 75 yards to your drives

And in the email body copy... I talked about how positioning
their feet can help them get a better, stronger swing.

That email worked like gangbusters... in just an hour it pulled
in $800 in sales...

At the end of the first day, it pulled in $1,800.

Bottom line....the greatest email body copy ain't worth much
if it ain't opened.

So, that's one big reason this client had stellar results.

I used magazine cover copy, combined with curiosity factor, to create
a subject line that got opened and the email read.
#1700% #covers #email #magazine #roi #write
  • Profile picture of the author TomAndrews
    Completely agree with you Shawn.

    Curiosity-based subject lines are great. As Gary Halbert said, curiosity is the most powerful human emotion.

    However it's important to mix up the "types" of subject lines you use.

    For example, one email could have a "curiosity" subject line, the next could have a "straight-benefit" subject line, and the next could have a subject line which aims to "shock" people.

    This would keep your email list on their toes so to speak, meaning they'll be more likely to carry on opening your emails.

    Awesome results btw, keep it up.


    Let's connect on Facebook because it's always good to meet fellow marketers. Send me a friend request:

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  • Profile picture of the author SendEmails
    I have to admit the two posts above are absolutely spot on!
    I think one of the main reasons why subscribers grow stale is if you send the same old boring email on a daily/weekly/monthly basis.

    I agree with Tom, keeping them on their toes, make them wonder what email they'll receive next, will generate a lot of email interaction.

    And Shawn, awesome idea using magazines and amazing ROI!
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  • Profile picture of the author Hearn
    Clickbait titles clearly work, but the idea to copy magazines is great.

    In a sense magazines are similar to emails, they sell with the cover. Their titles are usually proven to draw attention and interest.
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  • Profile picture of the author Mark Bradley
    Nice to read an intelligent, well thought out post that offers value to the forum.

    Makes a refreshing change to the burnt offerings of all the copy and paste BS
    I've been seeing lately.
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  • Profile picture of the author ronnierokk
    yup, sure enough Shawn...

    Another great source is news papers headlines that you can twist around to give some great subject titles
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  • Profile picture of the author jimp74
    that is a cool twist and idea thanks Shawn!

    Solo Ad Testimonials - We test Solo Ads, so you save money!
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  • Profile picture of the author jonat2005
    this is pretty sweet minding the fact that i have a large email list and need to learn how to convert a great deal of them. Will work more on my titles.
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