Ten Tips to Write Email Subject
Now, not everyone likes to go through their overflowing mailbox and reading every mail to find out if they really need this email in their inbox or not. Sometimes, even the sender's name and details are not striking enough to trigger a recipient to open the mail. What catches most attention of the receiver is the subject of the email. Yes, the subject can easily be thought of as the 'representative' of your email.
If you are a marketer or run an e-store, the subject of the bulk of emails you send every day to cater your swelling clients' needs and to beat your competitors becomes absolutely important. The subject of your email to your latest subscriber or an old client needs to act as a stimulus for them to check the mails you send them.
Want to make the subjects of your email more inviting? Here are a few do's and do not's from professionals:
1. Say no to 'noreply@company.com'
How annoying would it be to talk to a robot when all you wanted was to get in touch with a real person to assist you? Yes, similar frustrations can be caused by using the classic 'noreply@company.com' as your email address. The recipient might not even bother for looking at the subject; the mail remains a far flung idea. To make the emails look more personal and inviting, avoid all such practices.
2. Keep it brief
No one wants to read a story as the subject of your email. Professionals recommend the subject of the emails you send to be no more than 50 characters. The wisdom behind this is pretty obvious: the shorter and the more captivating the subject, the more curiosity it arises.
There is no doubt in the fact that quality always surpasses quantity in importance. The same rule applies to coming up with the subject of your emails. Keep it very brief and choose just the right words to leave an ever lasting impression on your recipient.
3. Get more 'personal'
Personalising the subject is one of the best ways to compel the recipient to have a look at the mail you sent. Most successful businesses and marketing campaigns choose to address their clients by their names to spark their customer's interest in the mail. This technique has greatly increased the number of openings of the mails sent.
4. Simplicity is actual beauty
Keep the language used as the subject of the email simple. Recipients may or may not always have a dictionary around with them and might also add your email address to the block list, in case that the subject lines of your emails are over-done, and have language that is rather informal. Use simple and easily comprehend able language to prevent the distortion of the message you are trying to convey to your receiver.
5. Don't deviate from real
Not everyone likes surprises and not everyone is always in the mood for someone playing pranks on them in their mailbox. The subject of the emails you send, especially as a marketer, should be in-line with the content that follows it in the email. Do not start with attractive prospects which have nothing to do with the mail and which you cannot fulfill. Staying honest is the key to a marketing campaign that is bound for success.
6. Get to the point
As a marketer or a businessman, if you deliver your services and products via email, subject lines become all the more crucial to your success. In this case, it is better to let the subject line be direct to enthral the recipient by informing him about what the mail has in keeps; it could be an e-book that your business distributes or a music album that someone ordered. As stated time and again, let your subject line speak for your email.
7. Express the due emergency
If you are mailing about a promotion that your business is offering to your clientele, make the subject line your alarm. Instead of beating the bush about the limited time offer, directly start with the deadline of an offer that your recipients have always been waiting for. This tactic results in abrupt opening. Here again, you should be completely honest about what the offer is in the subject line. Nobody appreciates faux urgency!
8. Being the interrogator
The main function of the subject line of your emails should be to engage interest in a way that makes the receiver open the mail and go through it. Asking questions in the subject line is to-date one of the most effective means of triggering interest. The question should be witty yet not puzzling and should at once make the recipient reflect upon it. For instance, if you run a proofreading business, the subject line of your email could be "Did you know about the five things that most professional proof readers were doing wrong?"
9. Go easy on the upper case
Using upper case letters throughout your subject line are not a means of coercing your recipient to pay attention to your detail. Use capital letters only when needed. Excessive use of capitals can actually do the exact opposite of what you want your subject line to do: make the recipient make your mail spam.
10. Make use of numbers
Quantify the details in your subject lines and watch the number of openings soar higher! For instance, instead of plainly stating that availing your service will increase the number of sales of your product, add a cautiously worked out estimate, like: "Increase your sales by 50 per cent, today!" This makes the services you offer clearer and also attracts more attention to your email.
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