question about non-confirmed subscriptions

9 replies
I have a squeeze page with nothing but a freebie and a signup form, I get a lot of signups but not everyone confirms their subscription.

Question is what should I do? Could I/Should I do something with the non-confirmed email addresses as in remind then that they didn't confirm? I am sure they know that though because they did not get the free gift they signed up for.

Should I change the confirmation page? I did get more confirms when I did not disclose it as a newsletter, and of those confirmed no one has unsubscribed or clicked the spam, even after a few follow up emails.

Or just ignore it and accept that some just want the free gift and that is all?


Thanks for your time
#nonconfirmed #question #subscriptions
  • Profile picture of the author agmccall
    Make sure when they sign up you give them instructions to check their spam folder and to whitelist you. You can do this on the thank you page. Your unconfirms might be from people not seeing the confirmation email

    al
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  • Profile picture of the author sendizo
    Make sure you send them a welcome email and a download link of what you offered them. just say hay.
    Welcome emails are very important (Like first impression) make it unforgettable
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  • Profile picture of the author DIABL0
    Why not just run single opt-in and turn the confirmation off.

    I would still tell them to check spam folder and give instructions to whitelist you email.
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  • Profile picture of the author Rob Whisonant
    Just use single opt-in. Double opt-in is a waist of time and subscribers except under certain circumstances like membership site signup, support desks etc.
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  • Profile picture of the author malaker
    Thanks for the replies. I thought I always wanted double opt in. I am sure single will work great.
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  • Profile picture of the author Gallag97
    just send them an email that reminds them they need to confirm their email.
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  • Profile picture of the author Hearn
    Use single optin if you can, I know some services don't allow that or just allow it via API.
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  • Profile picture of the author KelvinKe
    Originally Posted by malaker View Post

    I have a squeeze page with nothing but a freebie and a signup form, I get a lot of signups but not everyone confirms their subscription.

    Question is what should I do? Could I/Should I do something with the non-confirmed email addresses as in remind then that they didn't confirm? I am sure they know that though because they did not get the free gift they signed up for.

    Should I change the confirmation page? I did get more confirms when I did not disclose it as a newsletter, and of those confirmed no one has unsubscribed or clicked the spam, even after a few follow up emails.

    Or just ignore it and accept that some just want the free gift and that is all?


    Thanks for your time
    A few things:
    1. Test Single opt-in vs Double opt-in. 60% of the top 50 marketers (depending on who you ask) use Double opt-in. BUT this doesn't mean you should do it too! So definitely test to see which one works better for you, your freebie/optin page and niche. Personally I use single opt-in.
    1. Some email service providers have the option to automatically send a reminder email to unconfirmed subscribers - to remind them to confirm their subscription. If my memory serves me correctly, I believe GetResponse has that option. Google around to see which ESP has this function.
    1. Lastly, if I was in your position, I would definitely review my free giveaway. How strong is the message/giveaway? Using an extreme example, if my free giveaway was an eBook that promised to help you to drop 20 pounds and it actually does that... Then everyone who's interested in weight loss would be confirming their subscription to read the eBook. My point is - if your eBook and free giveaway is valuable enough, then you will get less people not confirming their subscription.

    I hope this helps!
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    • Profile picture of the author JohnMcCabe
      Originally Posted by KelvinKe View Post

      Lastly, if I was in your position, I would definitely review my free giveaway. How strong is the message/giveaway? Using an extreme example, if my free giveaway was an eBook that promised to help you to drop 20 pounds and it actually does that... Then everyone who's interested in weight loss would be confirming their subscription to read the eBook. My point is - if your eBook and free giveaway is valuable enough, then you will get less people not confirming their subscription.

      I hope this helps!
      Good advice but I would have worded this:

      Using an extreme example, if my free giveaway was an eBook that promised to help you to drop 20 pounds and it actually does that...
      to:

      Using an extreme example, if my free giveaway was an eBook that promised to help you to drop 20 pounds and people believed that it actually does that...
      But that's just me. Unless they have enough faith to take the plunge and opt-in, they'll never know if it works or not.

      OP, keep in mind that your opt in page and your lead magnet (the freebie) are steps in a process, not a singular event.

      Something led them to your opt in page. What they find should be congruent with what brought them there. The offer should be congruent with the visitor's intent. The page they see after opting in should flow, as should the confirmation email, the success page and the thank you page and email. Each piece should be like a link in a chain.

      One thing I often do differently, especially in niches outside of IM/MMO, is position the confirmation process as something I do as a favor to the subscriber. Rather than planting ideas about spam, I simply say it's a test to make sure my server can deliver successfully to their inbox, and clicking the link just confirms that the test message reaches the right place. Add the bit about the junk folder and whitelisting, and you're set.

      The approach is based on reciprocity and consistency.

      I'm offering a valuable freebie in return for the email, and I'm simply asking them to do me a favor and click the test link. Once they do, they've done me one small favor, so to be consistent, the next time I ask for a small favor, like clicking a link, they do so.

      Do it right, and you build an image in their heads as someone who opens your emails and clicks your links, etc. When you ask for another favor (buy something that's in their best interest), they do.

      If you're using a service like Aweber, where you get charged by list size, you might want to periodically purge unconfirmed addresses to lower your bill.
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