OPEN-RATES ! That's our biggest enemy this days , we have about 20K subscribers that we collected using FB ADS - people who ask lots of questions on social media and send direct Emails on the CONTACT US form but the open-rate are about 15%
What we tried ?
We've tried subjects like :
-Welcome to ..
-Thanks for signing up
-Hey *FirstName* , thanks for signing up to ...
-Hi *FirstName* , welcome to ...
Ranges between 15-20% .
We use MailChimp
Tried HTML and PlainText ( short version with link for details to track click )
Any tip , suggestion ,idea will be a great help THANK YOU !