How to kill your email outreach with one easy sentence!
I've just found this great Hubspot article which I thought was pretty relevant.
In a time when there is so much noise in people's inboxes, I know most of us are willing to do anything we can to have a louder voice than everyone else.
We've all seen the articles about great headlines and first sentences but I loved this account of how to KILL your emails in just a few words.
Here's a quick summary of the article highlighting some phrases you should NEVER use to start your emails with...
My name is...
Take it out! Either they know your name, or if they don't they'll make an effort to find it...IF the rest of your content is worthy! Don't waste precious words with such a boring phrase.
I work for...
See above. Your company names is in your email address, email signature and probably header. They'll find it if they want to know. Saying who you work for means that it's relevant to what you're about to say, which means that your recipient will know that you're trying to sell them something. Get to your point another way.
Did you know...?
Cheesy, old-hat, unsuccessful. That's how this opener has been described. There are ways to weave interesting and relevant stats into your copy; this isn't one of them!
Congratulations...
Everyone loves to hear congratulations but only when they're directed at you personally, relevant, and not a dodgy sales pitch. If someone has done something worthy of being congratulated, you can tie it into your email much more naturally and it will mean much more to your reader.
There are a couple more killer openers on this list (and by killer I mean literally killed it and not killed it in a good way!)
Here's the link to the article, it's worth taking a few minutes to have a read.
5 Awful First Sentences That Are Killing Your Outreach Emails
Have you got any to add to this list? As a consumer, what phrases drive you mad when you read them in an email addressed to you?
In a time when there is so much noise in people's inboxes, I know most of us are willing to do anything we can to have a louder voice than everyone else.
We've all seen the articles about great headlines and first sentences but I loved this account of how to KILL your emails in just a few words.
Here's a quick summary of the article highlighting some phrases you should NEVER use to start your emails with...
My name is...
Take it out! Either they know your name, or if they don't they'll make an effort to find it...IF the rest of your content is worthy! Don't waste precious words with such a boring phrase.
I work for...
See above. Your company names is in your email address, email signature and probably header. They'll find it if they want to know. Saying who you work for means that it's relevant to what you're about to say, which means that your recipient will know that you're trying to sell them something. Get to your point another way.
Did you know...?
Cheesy, old-hat, unsuccessful. That's how this opener has been described. There are ways to weave interesting and relevant stats into your copy; this isn't one of them!
Congratulations...
Everyone loves to hear congratulations but only when they're directed at you personally, relevant, and not a dodgy sales pitch. If someone has done something worthy of being congratulated, you can tie it into your email much more naturally and it will mean much more to your reader.
There are a couple more killer openers on this list (and by killer I mean literally killed it and not killed it in a good way!)
Here's the link to the article, it's worth taking a few minutes to have a read.
5 Awful First Sentences That Are Killing Your Outreach Emails
Have you got any to add to this list? As a consumer, what phrases drive you mad when you read them in an email addressed to you?
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