1. Providing Valuable and Relevant Content
When it comes to sending emails to their clients, businesses must focus on including relevant and quality content in them. Customers hate being flooded by irrelevant and useless emails. Thus, organizations should emphasize on creating relevant as well as useful emails for their clients. This strategy would automatically help them in growing and strengthening their email list.
2. Opt-In is Important too
Every business must include a short opt-in form on their webpage as lengthy forms can annoy the subscribers and they may choose to end the subscription once and forever. Organizations must also ensure that their subscribers don't have to go through a lengthy form submission process. Typically, they must concentrate on collating only that much information that they really require, for instance email address and name. This enables them in gaining enough subscribers and further expanding their email listing conveniently. Also, don't forget to introduce opt-in promotions and offers every now and then and pay heed towards the location of these offers. Ideally, you should be placing them on your webpage's footer.
3. Social Media Campaigning
Needless to point out, social media platforms is highly effective and extremely useful for businesses that are looking to grow their email list. Organizations can use social media to promote their newsletters and encourage their clients to subscribe to it. Remember, consumers find it easier to connect with a company via different social media platforms like Facebook, Twitter etc. Thus, individuals who have recently set up their own business can conveniently design social media campaigns to promote their brands as well as entice their customers to subscribe to their email list.
4. Organize Online Contests
A nice and quick way to grow your email list is to organize online contests on a regular basis. Subscribers are always attracted to offers pertaining to free products or services and companies can organize numerous contests and encourage potential clients to subscribe to their emails. Additionally, you can also prompt your clients to share the contest details with their network of friends and associates on social media and attract enough subscribers instantly.
5. Go Mobile
Businesses must also have a separate opt-in form for mobile phone users. Remember, a number of people today use their smartphones to visit numerous websites and perform a number of online activities. Thus, having a mobile opt-in page will only help them in increasing their email list and strengthening their brand's reputation.