My email sequence blue print for conversion funnels. What's yours?

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Hi, recently I was working on crafting a sequence of emails for one my client's conversion funnel. Since it was my first time working on such a project, I went on to do a thorough research on different types of emails that are essential to no.1 Warm up the prospect. No.2 Get a sale.

Hunting through different valuable resources, I finally came up with 5 types of email that are a must-have for any conversion funnel. (as far as information products are concerned, it may be different for physical products). I am sharing this sequence below and would love to hear your opinion on this:

(Please note that it is up to you how many emails you send for each type. For most people, even one email of each type will do the work.)

1. Seduction Email
(Miss this email if your email list is old enough and your prospect knows who you are)

The purpose of this email is two folds: (1) Create a mindset that people start knowing you. Who you are? What's your story? Craft your struggle/story in the most intriguing way possible. (2) What's the value of being in your list? What to expect in future? Narrow down your niche and talk about what makes you different than others.

As I have already said, it's up to you how many seduction emails you would like to send. Generally speaking, one will suffice.

2. Tease Email.

Purpose: Setting the context of your launch.

In this email, you will start talking about the "subject of your launch." In other words, you will present the PROBLEM and discuss its SOLUTION. For example, if you are a weight loss expert and want to launch a program on hormonal imbalance, you should start talking about hormonal imbalance - describing its prevalence and how most of the obese people exercise their butt off only to find later it was all due to hormonal imbalance.
Press on the pain points. Present some solutions too.

Two important things: (1). Again, the number of tease emails vary from product to product. However, you must think about sending at least 2 tease emails.
(2). There must be a continuation line at the end of your tease email. For example, in the example given above, a continuation line can go like this "P.S Next week, I am launching my most comprehensive program on hormonal imbalance - something you won't find anywhere else (I will show you how). Stay tuned."
If you are a regular email reader, you are probably aware of the power of 'P.S'. Put it into action here!

3. Prime email
Purpose: Segmenting your audience between those who are interested and those who are not.
In prime email, send your list a launch trigger where they start signuping. Typically, you ask people to signup for a webinar that is related to the subject of your launch.

Launch trigger segments your audience beautifully. At the end of the webinar, you launch your program/product, open your cart(for a while), and allow the sales to start rolling in!

(Webinars are usually conducted for higher priced products. If your product is low-priced, you can miss this email and move forward. However, it may(or may not) effect your sales.)


4. Pitch Emails


Purpose: Job of your pitch email is NOT to sell, but to sell the CLICK only (to your sales page).
- Describe your offer - the value of your program.
- Why should they take your offer?
- Why now? (Because the cart will close soon).
Common mistake: People copy-paste their sales page.

5. Nudge Emails

Purpose: To push those people who are just on the edge.

Nudge emails are written to bring your prospect closer to a sale. Generally, these emails answer the most common questions related to your program. One important component of nudge emails is: Creating urgency.

Humans are natural procrastinators. So, deal them accordingly. Create bonuses for those who buy within next 6 hours. Or, more commonly, mention the number of hours left before the cart closes forever, never to come back again.

This is my email sequence blue print for conversion funnels. I would highly appreciate if someone wants to expand on it or suggest more improvements.
Thanks
-J
#blue #conversion #email #emails #funnel #funnels #print #sequence #types
  • Profile picture of the author warquoc
    thank you , 2 of the 5 elements I'm doing is not good , perhaps this will be a lesson to change
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    • Profile picture of the author Junaid khawaja
      Originally Posted by warquoc View Post

      thank you , 2 of the 5 elements I'm doing is not good , perhaps this will be a lesson to change
      Hi, Change is good. Way to go! Thanks.
      Junaid
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  • Profile picture of the author Chris-
    I was interested to find, on a recent autoresponder series, that I got more hops from the 4th email where I said "this is the last time I'll be sending you this info", than from the first, which was an immediate response to people who'd filled a web-form specifically requesting that info.

    I'd thought people who had chosen to take an action to request info on a specific subject, would be likely to click a link to see that info, but I guess that's why people use autoresponders . . . because it works!

    Chris
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  • Originally Posted by Junaid khawaja View Post

    Hi, recently I was working on crafting a sequence of emails for one my client's conversion funnel. Since it was my first time working on such a project, I went on to do a thorough research on different types of emails that are essential to no.1 Warm up the prospect. No.2 Get a sale.

    Hunting through different valuable resources, I finally came up with 5 types of email that are a must-have for any conversion funnel. (as far as information products are concerned, it may be different for physical products). I am sharing this sequence below and would love to hear your opinion on this:

    (Please note that it is up to you how many emails you send for each type. For most people, even one email of each type will do the work.)

    1. Seduction Email
    (Miss this email if your email list is old enough and your prospect knows who you are)

    The purpose of this email is two folds: (1) Create a mindset that people start knowing you. Who you are? What's your story? Craft your struggle/story in the most intriguing way possible. (2) What's the value of being in your list? What to expect in future? Narrow down your niche and talk about what makes you different than others.

    As I have already said, it's up to you how many seduction emails you would like to send. Generally speaking, one will suffice.

    2. Tease Email.

    Purpose: Setting the context of your launch.

    In this email, you will start talking about the "subject of your launch." In other words, you will present the PROBLEM and discuss its SOLUTION. For example, if you are a weight loss expert and want to launch a program on hormonal imbalance, you should start talking about hormonal imbalance - describing its prevalence and how most of the obese people exercise their butt off only to find later it was all due to hormonal imbalance.
    Press on the pain points. Present some solutions too.

    Two important things: (1). Again, the number of tease emails vary from product to product. However, you must think about sending at least 2 tease emails.
    (2). There must be a continuation line at the end of your tease email. For example, in the example given above, a continuation line can go like this "P.S Next week, I am launching my most comprehensive program on hormonal imbalance - something you won't find anywhere else (I will show you how). Stay tuned."
    If you are a regular email reader, you are probably aware of the power of 'P.S'. Put it into action here!

    3. Prime email
    Purpose: Segmenting your audience between those who are interested and those who are not.
    In prime email, send your list a launch trigger where they start signuping. Typically, you ask people to signup for a webinar that is related to the subject of your launch.

    Launch trigger segments your audience beautifully. At the end of the webinar, you launch your program/product, open your cart(for a while), and allow the sales to start rolling in!

    (Webinars are usually conducted for higher priced products. If your product is low-priced, you can miss this email and move forward. However, it may(or may not) effect your sales.)


    4. Pitch Emails


    Purpose: Job of your pitch email is NOT to sell, but to sell the CLICK only (to your sales page).
    - Describe your offer - the value of your program.
    - Why should they take your offer?
    - Why now? (Because the cart will close soon).
    Common mistake: People copy-paste their sales page.


    5. Nudge Emails

    Purpose: To push those people who are just on the edge.

    Nudge emails are written to bring your prospect closer to a sale. Generally, these emails answer the most common questions related to your program. One important component of nudge emails is: Creating urgency.

    Humans are natural procrastinators. So, deal them accordingly. Create bonuses for those who buy within next 6 hours. Or, more commonly, mention the number of hours left before the cart closes forever, never to come back again.

    This is my email sequence blue print for conversion funnels. I would highly appreciate if someone wants to expand on it or suggest more improvements.
    Thanks
    -J
    What are the differences between a pitch email and a sales page? I mean aren't you going to be selling them on your product to click on the link to the sales page? I'm not really sure of the difference here?
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    • Profile picture of the author Junaid khawaja
      Originally Posted by Matthew Scott Donnelly View Post

      What are the differences between a pitch email and a sales page? I mean aren't you going to be selling them on your product to click on the link to the sales page? I'm not really sure of the difference here?
      Hi Matthew, nice question. There are a lot of differences between a pitch email and a sales page. As I have mentioned the most common mistake people make is copy pasting their sales page. You see, the single most powerful rule of copywriting is to NOT repeat yourself. When your pitch email contains 100% similar lines as your sales page, you lose your prospect immediately. Your pitch emails must create a planned hype around your product.

      A sales page contains author bio. Usually, a pitch email does not. In pitch emails you have to dwell on the pain you are alleviating, the importance of CLICKING on your sales link. You mention your link at least 2-3 times. You utilize the "urgency" rule by mentioning how soon the cart will be closing.
      Hope this helps. Thanks.
      Junaid
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  • Profile picture of the author John Cho
    I guess no. 5 nudge emails are where the most sales happen - given that there's an element of scarcity.
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    • Profile picture of the author Junaid khawaja
      Originally Posted by John Cho View Post

      I guess no. 5 nudge emails are where the most sales happen - given that there's an element of scarcity.
      John, you are absolutely right. For starters, (first-time launchers) most of the sales occur in last few emails that hit the "urgency" influencer.

      I have learned that sales decisions are made quite initially inside a funnel. But prospects carry on procrastination until the deadline hammers over the head. This is quite natural yet frustrating for the product creator (you can't really guess the product's response till you hit your last email!)

      Thanks for the great addittion John. Cheers!
      Junaid
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  • Profile picture of the author MeelisM
    Thanks for this post, I will definitely put this into action

    Some really good ideas here.

    MeelisM
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