How verify old customer emails and my plan to not make my new email service provider angry

by bozton
3 replies
I'm helping a friend start email marketing and signing him up for an email service provider (ESP) to start him on some automated email sequences to onboard interested customers with a lead magnet.

He's provided me customer lists (that include 4,000 old customer emails) that go back to 2007. Many have come and gone over the years as customers and there's probably a good number of emails that aren't good any more and that will bounce.

I uploaded the list to Neverbounce.com and their report said the list is pretty stale (keep in mind that all emails were legit paying customers). I think the list isn't as bad as Neverbounce says, but the ESP will only allow me to upload emails verified by Neverbounce.

My idea
I'm thinking of using a "less reputable" ESP that doesn't require such a high level of verification so I can email the list a "Hi, it's been a while since we chatted. I've got something new coming..." sort of email. I would do this to see which ones once and which ones are legit and then export the successful emails list to my new legit ESP. That way the new ESP won't kick us for a bunch of bounces right away

Your advice
I'm open to any ideas that help me maximize the value of the original list. Can you recommend a less stringent ESP or any other methods to achieve what I'm looking to do?

Thank you!
#angry #customer #email #email address list #emails #esp #make #plan #provider #service #verify
  • Profile picture of the author DIABL0
    With data that old, I would get the list cleaned by a email hygiene company. Many of them are a total rip off on their pricing and charge like $.01 per address. Those that charge reasonable rates have like 1mm minimums. So with 4K, you don't have that option and it's not really going to be that much anyway, even though you are getting ripped.
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    • Profile picture of the author bozton
      Thanks for the reply DIABLO.

      I already ran it through NeverBounce and they said "This list is very dirty and requires cleaning prior to mailing."

      Any thoughts on if my idea above could work?
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      • Profile picture of the author DIABL0
        Originally Posted by bozton View Post

        Thanks for the reply DIABLO.

        I already ran it through NeverBounce and they said "This list is very dirty and requires cleaning prior to mailing."

        Any thoughts on if my idea above could work?
        It will work if you can find a service that lets you import it and doesn't check it, which I think is going to be a problem finding.

        There are other options, get a cheap VPS or smtp, but you would need to spend money on a program to mail it or try and find something free. May just be easier/cheaper to have it cleaned.
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        How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
        18 Years Exp . . . . . . . . . . . . Email - CPA - PPL
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