It is well known in society that the 'hello' and 'goodbye' we experience are what leave the most impact on human interactions. So in a real-life setting, if you have a great afternoon with somebody and then walk off without too much of a goodbye; it's that part that is remembered and dwelt on. And vice versa. An enthusiastic, genuine and warm goodbye or hello will make up for an average few hours spent together.

So with that in mind, there are many threads here regarding email headlines, introductions and content, but nothing regarding the 'goodbye'.

If your headline and content have done the trick and your audience are still reading right to the end of your email, how do you part company from them? How do you get them to feel all warm and fuzzy about what they've just read and keep them coming back for more?

I keep mine professional yet friendly with a choice of 'warm regards' 'looking forward to hearing from you soon' or 'take care' I think it's a nicer way to disguise the ugly disclaimer that appears at the bottom of the emails and makes them look less corporate and mass-produced. Formal sign-offs like 'yours sincerely', 'best wishes and the like don't suit my personality or the personality of my business. Although I'd never put kisses! XOXO is NOT my thing!!

I'd love to hear your protocol around this and what guidelines you work to. Where do you include your final CTA in your content? How do you say GOODBYE to make a lasting impression?