How do I start doing email marketing and does it still work?
Here's a quick step by step on how to start doing email marketing.
There are various ways to setup to start doing email marketing so by no means is this the only way to start.
It was just my way.
So here goes.
First of all pick a NICHE.. what you like or specialize in. e.g. Money making? Personal development? Health and fitness? Hobbies?
1. Get the tools (there are free trials for most of these products):
- Autoresponder: Pick one.. Aweber, GetResponse, Constant Contact, Mailchimp, Sendlane, etc etc
- Optin page builder: Pick one.. Clickfunnels, Leadpages, Profitbuilder etc etc
- Buy a domain name and hosting service: Namecheap, Bluehost, etc etc
2. Make a free gift to giveaway as a lead magnet (They sign up to your autoresponder in exchange for their free gift)
- You can use a PLR (Private Label Rights items that you can buy and use as is) or better to search the web for some really great content and put together a PDF file. It doesn't have to be fancy just information you found valuable and helpful and make a nice cover for it.
3. Make your email address under the domain name you purchased.. e.g. domain name test.com.. email address firstname.lastname@example.org
4. Design your Optin page (most of the tools mentioned above are easy drag and drop tools) €“ have fun with it and make it similar to other optin pages that you saw. (Don't worry about conversion rates and split testing and all that for now.)
5. Upload your free gift to your new domain after you install Wordpress.
6. Now connect the tools together: Autoresponder <-> Optin page <-> Hosting (You can find guides on how to do this (I think there should be some on Youtube)
7. Test as though you are a person wanting to get the book and see if it's working. E.g. Go to optin page, put in details and see if you can download the book.
8. If all's working, then get traffic to your optin page. Paid (Solo-ads or others) or Free (many ways, Youtube, SEO etc)
9. Now you are starting to build a list.
10. From here start putting in emails in your autoreponder so that when you have new subscribers, they join start receive emails in sequence.
That's about it!
Ok that was a really simple guide on how to get setup to start doing email marketing. This is really a rough guide but the details you can learn from Youtube and on various sites for free.
To answer the other question - Does Email Marketing still work?
Well all the big name marketers that I follow.. all do Email Marketing..
This is what Ramit Sethi said on his growthlab site..
"It might surprise you to hear that we generate more than 90% of our revenue using email. And that revenue is in the millions of dollars. Clearly something is working."
If you ask me I think it's probably the most effective way to earn money online..
Let me know what you think!