I don't know if you guys use this as well but some folks may not know about it so I am sharing it here.
Ok so apart from the usual list of things like
- Great value adding content
- Personalized emails
- Content focused emails
This is what really helps for me.
The Hero's Journey
What's the Hero's Journey?
You know how in your favorite comic books and movies especially nowadays like DC Comics and Marvel, you have super hero stories with a very familiar story..
- Normal ordinary life
- Something happens to the main character
- There's a struggle
- Someone appears and some dramatic life changes happen
- The call to Adventure
- Resurrection as the Hero
- Saves the world (and meets the girl!)
This technique in story telling instantly connect the audience with the "hero" making the hero instantly relatable and loved.. the story is what catches the audiences hearts.. it's real, it's relatable and it's a story with a happy ending..
The 12 Stages of The Hero's Journey. A popular form of structure derived from Joseph Campbell's Monomyth from his book..
Anyway so you can use this to present your own life story to your LIST which helps to build a deeper rapport and they relate to you more and subconsciously get to know you at a deeper level.
It's easy to do as well - just write out your own personal life following the format. It doesn't matter how boring your life is you still have had some kind of challenges and some form of struggle in your life that you overcame.. everyone has..
so no matter how boring you think your life has been you can write about yourself - your "hero's journey" and send to your list for instant rapport building.
Try for yourself.. I've gotten some solid results from this..