Why my recent emails go to promotion tab
I have a list of 2000 people.
Until recently, my emails landed on the primary tab, but I found out the my last three got to the promotion tab. I checked it with a few email addresses.
There were no aggressive selling, just valuable content with one call to action link.
I see my main competitor sends emails like crazy, doing all the promotional content (using words like free, sale, using images and multiple links) and still lands ALL the time in the primary tab. Is there any explanation to this?
What am I doing wrong? And how to fix it?
Thank you
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