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Looking for really good email marketing strategies that sells

by cbx
4 replies
Hi WFMs,

I'm preparing a launch for skype series recording packaging that will be an upsell from a transcribed book/ebook offer.

In my quest to create a good email campaign that converts after they've accessed the book, I was wondering, what are some good email strategies to turn fresh leads into buyers?

Clinton
#email #good #marketing #sells #strategies
  • Profile picture of the author bleght
    Do anything you can to earn their trust and present yourself as an authority. If you give them something valuable for free first, they will feel indebted to you and would be much more likely to convert. If the free stuff you gave them helped them a lot, they will also trust anything you have to say including when you ask them to buy your next product. They will know it will be worth it.
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    • Profile picture of the author cbx
      Originally Posted by bleght View Post

      Do anything you can to earn their trust and present yourself as an authority. If you give them something valuable for free first, they will feel indebted to you and would be much more likely to convert. If the free stuff you gave them helped them a lot, they will also trust anything you have to say including when you ask them to buy your next product. They will know it will be worth it.
      Yes, that's pretty much a big part of my funnel.

      I'll be launching my new book to my current email list as well as use it for lead generation. It'll be a free book (minus S&H) or they can just download the digital version for free.

      My main concern is the upsell. I have the skype interview series program that I plan to upsell and I want to know if there's a good way to present that through an email campaign.

      For the ones that are already on my list, I might do okay but for the fresh leads, I'm not too sure how promoting them a $47 (stil considering the price) program will come across.
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  • Profile picture of the author bluemotion
    Originally Posted by cbx View Post

    Hi WFMs,

    I'm preparing a launch for skype series recording packaging that will be an upsell from a transcribed book/ebook offer.

    In my quest to create a good email campaign that converts after they've accessed the book, I was wondering, what are some good email strategies to turn fresh leads into buyers?

    Clinton
    This is an article I wrote for my Facebook page. Hope it helps.


    How To Write Effective Subject Lines For Your Emails.
    Like most of us, I expect you get many many emails from marketers on a daily basis. Do you open them all? I doubt it. I'm willing to bet that your finger is on the 'delete' button more times than the 'open' button.
    But, you do open some. The question is why? The answer, the subject line. It's that subject line that hits you in the face and you just have to open that email. So why is the subject line so important?
    The subject line has one purpose and one purpose only. To grab your attention above all the rest so that you open that email to see what inside.

    And chances are that you'll have to give your name and email address to get the information, which is exactly what the marketer wants you to do.
    So how do you write that killer subject line that gets your emails opened.

    Firstly, don't state what is in the email. If you say in the subject line what the email is about, it probably won't get opened. You need to make the subject line so that curiosity by the recipient gets it opened. But obviously, you're not going to tell lies. Don't say things like
    'How To Become A Millionnaire By Tonight.' No-one's going to believe lines like that.

    Make your subject line benefit orientated, not feature orientated. By that I mean you sell the 'what's in it for me' factor. People want to know how they will benefit from opening your email. Which of the following subject lines would you choose?
    “I will show you the way to a better lifestyle”
    or,
    “My system has all the best features”
    By selecting the first one, I have also made it personal, “I will show YOU.......
    People like to feel that you're corresponding with them and not with thousands of others.
    So make it personal. Just as if you were talking to a real person.
    The benefit is a better lifestyle. Targeting people's emotions is what gets emails opened.

    A good way to discover great subject lines is to look at the subject lines of all the emails you opened, and see what the subject line contained that made you want to open the email.
    Also check against the ones you dispensed with, and again ask yourself why you didn't open those.
    So just consider those couple of tweaks I talked about above, and your open rate should improve.
    Best of luck and I'd love to hear from you if you get better results.
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    • Profile picture of the author cbx
      Originally Posted by bluemotion View Post

      This is an article I wrote for my Facebook page. Hope it helps.


      How To Write Effective Subject Lines For Your Emails.
      Like most of us, I expect you get many many emails from marketers on a daily basis. Do you open them all? I doubt it. I'm willing to bet that your finger is on the 'delete' button more times than the 'open' button.
      But, you do open some. The question is why? The answer, the subject line. It's that subject line that hits you in the face and you just have to open that email. So why is the subject line so important?
      The subject line has one purpose and one purpose only. To grab your attention above all the rest so that you open that email to see what inside.

      And chances are that you'll have to give your name and email address to get the information, which is exactly what the marketer wants you to do.
      So how do you write that killer subject line that gets your emails opened.

      Firstly, don't state what is in the email. If you say in the subject line what the email is about, it probably won't get opened. You need to make the subject line so that curiosity by the recipient gets it opened. But obviously, you're not going to tell lies. Don't say things like
      'How To Become A Millionnaire By Tonight.' No-one's going to believe lines like that.

      Make your subject line benefit orientated, not feature orientated. By that I mean you sell the 'what's in it for me' factor. People want to know how they will benefit from opening your email. Which of the following subject lines would you choose?
      "I will show you the way to a better lifestyle"
      or,
      "My system has all the best features"
      By selecting the first one, I have also made it personal, "I will show YOU.......
      People like to feel that you're corresponding with them and not with thousands of others.
      So make it personal. Just as if you were talking to a real person.
      The benefit is a better lifestyle. Targeting people's emotions is what gets emails opened.

      A good way to discover great subject lines is to look at the subject lines of all the emails you opened, and see what the subject line contained that made you want to open the email.
      Also check against the ones you dispensed with, and again ask yourself why you didn't open those.
      So just consider those couple of tweaks I talked about above, and your open rate should improve.
      Best of luck and I'd love to hear from you if you get better results.

      Thanks for those pointers Blue Motion. I'm always trying to perfect my subject lines.
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